The 5 biggest mistakes stopping your weight loss success

Diets don’t workMost women start 3 diets per year

Each diet lasts only 19 days

67% of diets are broken by the fifth day

Each diet costs about £161

http://www.onepoll.com/press-archive/Weight-loss-Diets-cost-British-women-25k

Confused and Misled

This leaves you feeling

The loop of failureThe diet industry is worth an estimated £1billion in the UK alone

Its primary job is to make money from you

It sells you generic programmes, supplements and gym memberships that offer a lot and deliver little

You are told weight loss is the key to looking great

You are told you can get amazing results fast and easily

You like this and buy into these false dreams

One size fits all approaches rarely work and you never change

You look for the next big idea to get you fast, amazing results

The diet industry continues to make more money

You continue to believe the lie’s and suffer the consequence’s of aggressive marketing and sales

Brenda’s Story

“I always wanted to have a toned body, a flat belly and I wanted to be confident and wear sexy clothes without having to struggle to maintain my new body. I’ve tried all the diets and nothing really worked, I seemed to rebound

and fall off the wagon a lot. When I spoke to Tony I realised I was making some big mistakes”

Mistake One

No goals

You need to know

Self evaluation is the most important part of the programme design. You need to identify a vision and align yourself with it, your need to be prepared for the moments of potential failure and be ready to overcome them and you need to understand what will motivate when you feel like going back to your old

ways

Tony will fix this mistake

He will:

Uncover your real life passionsPrioritise your goalsAlign your daily habits to your ultimate visionDiscover your limiting barriersIdentify your motivatorsCreate an action plan for moving forward

Mistake Two

No measurements

You need to know

Measuring is the process of assessing your body, lifestyle, stress, mind and spirit. You need to create a profile of what your current status is so as to

establish a starting point and an accurate basis for planning, if your measurements don’t identify your exact requirements then your plan will

never be right for you

Tony will fix this mistake He will measure your:

Genetic profile: for ideal nutrition, incidence for risk factors and activity requirement for fat metabolism

Fitness: for VO2 max, lactate threshold

Strength: for rep max in the 5 key strength movements and core stabilisation

Power: for explosive ability

Blood sample: for adrenal stress levels

Body Composition: for complete circumference and fat measurements

Full body structural assessment: for imbalances and weakness and energy pathway blockages

Lifestyle: for lifestyle stressors and barriers to success

Mistake Three

No planning

You need to know

Planning is the process of taking all your measurements and evaluations and constructing a plan that is ideally suited to your individual requirements, that

will work with your lifestyle and fit in with your obligations and demands. With no plan you have no structure and will be destined to failure

Tony will fix this mistakeHe will:

Create a tailored nutrition and supplementation plan

Create a tailored physical activity plan

Create a tailored rehabilitation plan

Create a tailored stress release and relaxation plan

Create a tailored motivation plan

Identify facilities, equipment and support structure that will work best for you

Organise your diary to create sustainable lifestyle choices

Mistake Four

No action

You need to know

Taking action is the execution of your programme. It is the sum of your daily achievements and the everyday activities that contribute to your goal attainment. Without the right mind set or plan you will always find it

impossible to fully commit

Tony will fix this mistake He will:

Get you committed to your plan

Hold you accountable to daily tasks

Create a support network including friends, colleagues and family

Challenge your daily habits to align with your higher intention

Set you deadlines

Mentor you through the coaching and learning elements

Keep you focused on the process of achieving a sustainable lifestyle

Mistake Five

No evaluation

You need to know

Evaluating is the process of re-measurement and the point at which you can assess the progress and the efficacy of your plan. At this stage you should test

and check your results and use this information to determine your future. Without this element you will never know if your efforts have been a success

or a failure

Tony will fix this mistake He will:

Re-assess you at regular intervals

Compare your results against previous measurements

Evaluate your progress

Identify weak and strong points of plan

Adapt the plan where necessary

Show your progress through viewable measurements and questioning sheets

Gather information throughout the plan using meetings, phone calls, messages and e-mails

Ewa nowI love training again and the results show. I won a tri-atholon in Paris and I recently went on holiday to Miami and looked amazing

I now know how to train so that my body always responds properly and I see change…oh and don’t worry about gaining weight anymore.

I maintain my training with the SFF Club which is really social and friendly

My nutrition and training became part of my life and this meant that I stopped struggling with my weight

I feel I have more energy during the day so I can work better and party longer

My confidence has gone through the roof and I now wear the clothes I always wanted to without fear of embarrassment

Brenda now

Astrid nowI am happy everyday being me. I make progress consistently and I don’t fight against will power

My weight doesn’t fluctuate anymore and when I go on holiday I know how to eat for my optimum well being

I have control over my life and I don’t get hung up about the small things anymore

I am Tony McCarthy a city based female physique transformation coach. I work with busy professional women daily. I am known for creating naturally sustainable lifestyles and my clients leave me feeling confident and energised.

Breaking with tradition

“Once you truly know yourself you will never look back

My team and I are experts in genetic testing, body composition, structural assessment, mind and body relaxation, nutrition, training and motivation

You will learn the definitive requirements to create a long lasting transformation that you will Iive with forever”

Signed Tony McCarthyDirector Stronger Fitter Faster

I have overcome the bulge

without feeling deprived, I eat

what I want when I want and I

maintain my body and lifestyle

with ease

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