The Fitness Industry’s Most Comprehensive Marketing ProgramDigital, Social Media and Event Based Customer Engagement

ALL YOUR CUSTOMER ENGAGEMENT OBJECTIVES IN ONE POWERHOUSE PROGRAM

• Social Media: Nearly 17 Million Combined Fit Focused Followers

• Digital: 2.7 Million Highly Engaged M&F Monthly Visitors

• Event: Connect with a Sea of Enthusiasts at Olympia Weekend

• Custom Created and Branded Content

• Newsletter E-Blasts!

• The Most Comprehensive Fitness Marketing Program Ever Created!

CONNECT WITH THE LARGEST AUDIENCE IN THE CATEGORY!

WELCOME TO OLYMPIA WEEKEND

THE FITNESS INDUSTRY’S MOST PRESTIGIOUS & CELEBRATED TRADITION

Each year, more than 50,000 serious fitness enthusiasts and industry insiders journey to Las Vegas to experience a tradition credited for launching the careers of men named Schwarzenegger along with many of the world’s top influencers, while serving as a gathering place for many of the biggest stars and most influential brands. For 56 years Olympia Weekend has remained the fitness industry’s signature event, welcoming many of the world’s A-List celebrities. The sights and sounds around The Olympia Weekend are enough to keep your social media abuzz for weeks!

Where the Fastest Growing & Most Influential Brands Gather!

The Olympia Fitness & Performance Expo, one of the highlights of the Olympia experience, is a central hub for the global fitness industry, showcasing the fastest growing and most influential companies spanning all corners of an industry that measures in the billions. Each year, hundreds of brands introduce their products and services at the Olympia Expo, a powerful opportunity for companies to establish new distribution channels, while forming relationships within a sea of fitness enthusiasts.

OLYMPIA BY THE NUMBERSTiming: December 2020Location: Las VegasExpo Attendance (Convention Center) 45,000+ Event Attendance (Arena) 10,000+Worldwide Webcast/Replay Audience 2 Million+Social Media Reach Across All Brands 16 Million+

RESERVE A SPOT NOW!Here at Olympia headquarters, our team is busy preparing for what promises to be the most exciting weekend in our 56-year history. New events, expanded focus, more celebrities, record prize money, and all the eye-popping physiques you can handle at our new home at Planet Hollywood on the Las Vegas Strip!

EXPERIENCE THE OLYMPIA

2020 Sponsorship Benefits

Throughout Olympia Weekend, there are several opportunitiesfor brands to maximize visibility. The Olympia invites you tocapitalize on this action-packed weekend via on-site activations,entertainment, and a variety of powerful customerengagement, marketing and branding opportunities, a completemomentum building, customer engagement program.

EVENT SPONSORSHIP BENEFITS• Premium booth space at the Olympia Expo!• Custom Co-Branded on-site events• Private meeting rooms• VIP Tickets & Special Event Passes• Logo inclusion on event promotional material• Logo inclusion throughout Olympia Expo & Main Arena Stage• Brand ad(s) in the Olympia Program • 30-sec commercial(s) on video loop on both Olympia Expo

Stage and Main Arena Stage• Social Media and Digital Marketing Opportunities

*Final sponsorship elements to be determined based upon final overall commitment

Digital Media, Custom Content and Social IntegrationMuscle & Fitness is dedicated to covering the full fitness landscape, regularly introducing our active and engagedcommunity to new trends in training, nutrition, gear, and technology to help them achieve results. One of the mostcelebrated fitness media brands, M&F connects your brand to millions of loyal fit-focused visitors.

Digital Opportunities Include:

• Digital Media Packages: Homepage takeovers, first impression packages, run of site media, adhesion units, native units, video pre-roll and more

• Sponsorable Content: Align your brand and products with popular digital content via ad takeovers, ‘presented by’ mentions and seamless product integration

• Shareable Video Creation: Our Video Solutions department will develop professional-grade, turn-key and efficient branded video, designed to elevate your product and compliment your marketing

• Social Integrations: Unique social integrations and programs, designed to create buzz and leverage our 20 million+ fit-focused visitors and followers.

MuscleandFitness.com Integration

Social Media Audience…by the Numbers

Olympia Accounts | Total Followers: 4,253,282

2,245,707 Followers @mrolympiallc

1,882,697 Followers @mrolympiallc

124,878 Followers@MrOlympiaLLC

M&F Accounts | Total Followers: 8,439,740

730,000 Followers@muscleandfitness

6,720,640 Followers @MuscleandFitnessMag

989,100 Followers@muscle_fitness

Flex Accounts | Total Followers: 3,233,719

505,000 Followers@flex_magazine

2,536,019 Followers @flexmagazine

192,700 Followers@FLEX_Magazine

Hers Accounts | Total Followers: 577,935

142,000 Followers@muscleandfitnesshers

312,735 Followers @muscleandfitnesshers

123,200 Followers@mandfhers

TOTAL SOCIAL MEDIA FOLLOWING: 16,504,676Updated May 2020

Digital & Social Integration

Co-Branded Promotional PostsWith more than 16 million followers across all channels, The Olympia Social Media Network is one of the world’slargest fit-focused social media opportunities and has emerged as a powerful tool to support your media, marketingand call-to-action objectives. With the combined power of the Olympia, Muscle & Fitness, FLEX, and M&F HERSthriving social media accounts, your brand will have access to one of the category’s largest audiences! In the world offitness media, there has never been a more powerful and efficient opportunity to reach your target audience.

The Olympia Social Media Network

Ask us about including social media in your sponsorship package!

30-Second Commercial SpotsWhile audiences inside the Planet Hollywood’s famed Zappos Theater experience the biggest event of the year,hundreds of thousands of fitness enthusiasts around the world are watching LIVE on the official Olympia Webcast,one of the most viewed online fitness events of the year. As an exhibitor or sponsor, opportunities are nowavailable to your company allowing you to connect with your target audience with commercials, host mentions,and other logo placement. And when the LIVE event ends, the webcast is available for on-demand replay ensuringviewership that measures in the millions.

Added Visibility: Webcast Advertising

Take advantage of our sponsorship andexhibitor packages…and ask about ourpowerful branding opportunities!

Added Visibility: On-Site Branding

Front Entrance BrandingLooking to make a BIG splash? Secure one of the signage opportunities at the main entrance of the OlympiaExpo. With options measuring up to 60 feet, these are some of the most visually powerful branding opportunitiesavailable anywhere in the industry.

Indoor Branding: Convention Center Lobby & Expo Hall

With locations available in the expo lobby and other high traffic locations at the Expo Hall, the indoor signage options include windows, column wraps, stair graphics, wall banners and other high visibility, camera-friendly locations.

Added Visibility: On-Site Branding

Expo Shuttle Bus WrapTurn the Olympia Shuttle bus into a moving billboard for your brand. The shuttle makes frequent round tripsbetween the Olympia Expo and the Planet Hollywood, the two official sites of the 2020 Olympia, throughout theweekend. This high impact unit extends your reach outside of Olympia weekend attendees, taking your messageto the streets of Las Vegas!

Added Visibility: On-Site Branding

Please contact your sales rep for additional informationon all of our digital, social media and event opportunities.

Or email us at Contact@MrOlympia.com

THANK YOU!