The first screen - Petya Lakova, TMW4

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The First Screen МОБИЛНИТЕ ТЕХНОЛОГИИ В ТУРИСТИЧЕСКИЯ БРАНШ

Transcript of The first screen - Petya Lakova, TMW4

1. The First Screen 2. ...? . , , 3. 15 December, 2015 ? 4. 2015? 1. 3 5 2. WiFi + Data Roaming 5. Millenial ... 16 50 150 6. -, - - 7. ... vs. ? ( )? ? ? ? 8. ? * Mobile Travel and Tourism Summit, London, 2 April 2014 9. ... * Mobile Travel and Tourism Summit, London, 2 April 2014 10. Keep Calm... 37 23 267 320 - 1,000 * Source: Sainsburys Travel Insurance 11. ... ! 12. Mobile Travel & Tourism Awards 2014 Mobile Travel & Tourism Summit 2014. 13. Multi-screening- ... AdSync 14. The Thinkbox Study http://www.thinkbox.tv 15. 5 Simple Rules 1. Be Responsive 16. 5 Simple Rules 2. Think with your thumb 17. 5 Simple Rules 3. Keep it simple 18. 5 Simple Rules 4.Make it easy to find you 19. 5 Simple Rules 5. Video 3 HTML 5 20. ! Geo-Location Mobile Messaging Paid Search Video & Display 21. 2015... 22. Thank you! [email protected] @Petya_Lakova plakova.wordpress.com