The Fallacy of Social Media Transparency
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Transcript of The Fallacy of Social Media Transparency
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THE FALLACY OF SOCIAL MEDIA TRANSPARENCY
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
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FIRST THINGS FIRST…
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CLEARLY MISSING OUT…
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WHAT IS TRANSPARENCY?
“…implies openness, communication and accountability.” Wikipedia.
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WHAT IS TRANSPARENCY?
1. Openness
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WHAT IS TRANSPARENCY?
2. Communication
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WHAT IS TRANSPARENCY?
3. Accountability
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TRANSPARENCY AND SOCIAL MEDIA
“…one of social media’s great promises is to exponentially expand the power of the media in the hands of everyday citizens.” Phil Johnson, PJA Advertising & Marketing.
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TRANSPARENCY AND SOCIAL MEDIA – THE VISION
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TRANSPARENCY AND SOCIAL MEDIA – THE VISION
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TRANSPARENCY AND SOCIAL MEDIA – THE VISION
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TRANSPARENCY AND SOCIAL MEDIA – THE VISION
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TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE
“…the desire for transparency [in social media] is situational.” Chris Boulanger.
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TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE
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TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE
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TRANSPARENCY AND SOCIAL MEDIA – THE OTHER SIDE
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TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS
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TRANSPARENCY AND SOCIAL MEDIA – THE FAUX EXPERTS
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TRANSPARENCY AND SOCIAL MEDIA – THE ANSWER
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TRANSPARENCY AND SOCIAL MEDIA – DEFINING YOU
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TRANSPARENCY AND SOCIAL MEDIA – THOUGHT
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TRANSPARENCY AND SOCIAL MEDIA – EMOTION
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TRANSPARENCY AND SOCIAL MEDIA – BEHAVIOUR
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TRANSPARENCY AND SOCIAL MEDIA – PERCEPTION
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TRANSPARENCY AND SOCIAL MEDIA – DUE DILIGENCE
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TRANSPARENCY AND SOCIAL MEDIA – NO-ONE’S PERFECT
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TRANSPARENCY AND SOCIAL MEDIA – BE UPFRONT
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TRANSPARENCY AND SOCIAL MEDIA – BE CONSISTENT
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TRANSPARENCY AND SOCIAL MEDIA – BUILD PROPERLY
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TRANSPARENCY AND SOCIAL MEDIA – BE YOU
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THE FALLACY OF SOCIAL MEDIA TRANSPARENCY
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM