the experience is the product

visiting common challenges related to product experience in the enterprise

trio

persona perception business outcome

who are we building

products for?

how do they feel when using the

products we build?

what is the quantifiable

benefit?

5 common challenges in the pursuit of better enterprise ux team inertia & structure customer pain point and mvp without this feature… product technology is dated accountable to business outcomes

organizational structure – cross functional? TEAMS SOLVE PROBLEMS.

Analyst User Researcher

Product Manager*

UI Architect Product Strategist ✜

Interaction Designer Visual Designer

UI Engineer Server Engineer

Product Manager Product Strategist

*  Product managers that have developed expertize in the domain.

*  Relevant: X years implementing <domain> for Acme corporation

*  Irrelevant: Generics

✜  Relevant: Expert problem solver with diverse portfolio

✜  Irrelevant: number of years in the trade

precedes engineering defines the specifications and challenges assumptions

customer pain points drives the mvp

customer pain points

cost benefit analysis

mvp

requirements are based on the $ figure associated with customer’s pain going away by using the product.

Reduces subjectivity.

without this feature…

don’t worry, customers have survived worse.

Ship often, establish cadence for the right reasons and stick to it – even without that feature.

product technology is dated…

Pick up a stack, run with it till you have to change.

The MEAN stack is popular but not absolutely necessary to

deliver a good experience.

being accountable

(pick just 2)

----------

make it easy to explain

test assumptions and improve a LOT

try every 3 months, bring the time down and don’t burn the team J

an experience

wilfred@epuxy.com

cheers!

Hi I’m Lawrence Wilfred

and I occasionally design products