The Evolving Experience of the

Internet

Nathan Shedroff

www.nathan.com

What’s next?

What’s next?

Hint: It’s not about Flash, CSS, CMS, XHTML, DHTML, XML, etc.

What’s next?

We build experiences, not interfaces.

We create experiences and not merely "tasks" or isolated moments

in front of screens.

Experiences happen through time and space and reflect a context that's always greater than we

realize.

We create experiences and not “tasks” or isolated moments in front

of screens.

What is an experience?

What are its boundaries?

The Experience Economy:B. Joseph Pine and James H. Gilmore

ISBN 0875848192

CommoditiesProducts

Services

Experiences

Experiences aren’t new.

The best experiences almost always non-digital.

Experiences start earlier than we expect… and last longer than we

think.

You may already be an Experience Design.

Standard Interface Issues in a User-Centric

Approach:2D

SoundColor

TypographyLayout

Screen flow

Experience Issues not common in a User-Centric

Approach:3D

Extended TimeReal Interaction

The other 3+ SensesEmotions

ValuesMeaning

Business Value (Goals)

Extended Experience Issues:PersuasionSeductionIdentity

CommunityAmbienceImmersion

SustainabilityTrust

Environment

As computers and digital devices increasingly insert themselves into our lives,

they do so on an increasingly social level.

The more sophisticated the use, the application, the interface, and the

experience, the more important it is for computers and other digital

devices to integrate fluidly into our already-established lives without

requiring people to respond to technology’s needs.

Interfaces must:

• Be more aware of themselves• Be more aware of their surroundings and participants/audiences• Offer more help and guidance when needed, in more natural and understandable ways• Be more autonomous when needed• Be more able to help build knowledge as opposed to merely process data• Be more capable of displaying information in richer forms • Be more integrated into a participant’s work flow or information and entertainment processes• Be more integrated with other media• Adapt more automatically to behavior and conditions

In short, interfaces and experiences need to be

more human.

People default to behaviors and expectations of computers

in ways consistent with human-to-human contact and

relationships.

If you aren’t familiar with Cliff Nass’ and Byron Reeves’

research at Stanford, you should be:

Media EquationByron Reeves and Clifford Nass,

Cambridge University Press, ISBN 157586052X

Information/Education?

Entertainment?

Understandable?

Usable?

Useful?

Important?

Informing?

Fun?Valuable?

Meaningful?

Engaging? Interactive?

Immersive?

Seductive?

Informational sites need to excel at information organization and design. They need to be easy to

understand and use. They should recognize their subjectivity.

Entertaining sites need to allow people to participate and explore according to their interests. They should offer a point of view and

play to our emotions and ideals..

Some sites can be both

J-Track:http://science.nasa.gov/RealTime/JTrack

/Spacecraft.html

periodic tables:http://particleadventure.org/particleadventure/frameless/chart.html

http://www.efunda.com/materials/elements/periodic_table.cfm

http://loop.aiga.org/content.cfm?CategoryID=113

Web Applications?

Maybe not.

Applications on the Web?

Definitely.

http://www.Oddpost.com

Internal?

External?

Internal sites usually tend to be informational/educational.

External sites might be either informational or entertaining.

Informational

Navigable

Meaningful

Valuable

Informational

NavigableMeaningful

Valuable On Brand

On Brand

Interactive

Interactive

Your best guide is your brand.

Do you have a brand?

Do you know your brand and what it reflects or engenders?

Do others in the organization?

Your best guide is your brand.

Do you have a brand?

Yes. You Do.

Your best guide is your brand.

Do you have a brand?

Do you know your brand and what it reflects or engenders?

Do others in the organization?

So, how do you do all of this?

So, how do you do all of this?

• You need a good process.

The Interactive Development Process

So, how do you do all of this?

• You need a good process.• You need to understand interactivity.

So, how do you do all of this?

• You need a good process.• You need to understand interactivity.• You need to understand your users.

User Research:User Discovery

User Profiles (but real ones)User Scenarios (also, realistic)

User Testing

More: www.nathan.com/thoughts/newmethods

Design Research: Applied Exploration of People, Culture,

Context, and Form

Brenda Laurel (editor)

ISBN 0262122634

So, how do you do all of this?

• You need a good process.• You need to understand interactivity.• You need to understand your users.• You need to understand the experience.

www.nathan.com/resources

www.experiencedesignbooks.com

www.experiencedesignbooks.com/cards