Keynote presented by Nathan Shedroff
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What does Sustainability, Meaning, and Consumerism have to do with Interaction Design? Nathan Shedroff IXDA SF 2010
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Interaction 10 redux Held at Adaptive Path March 06,2010Meaningful Innovation Relies on Interaction and Service DesignKeynote presented by Nathan Shedroff
Transcript of Keynote presented by Nathan Shedroff
What doesSustainability,
Meaning,and Consumerism
have to do withInteraction Design?
Nathan ShedroffIXDA SF 2010
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY ENGINEERING
BUSINESS
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE
SUSTAINABILITY
BUSINESS
DESIGN
EXPERIENCE
MEANING
SYSTEMS
SERVICES
Why is this important?
Consumerism
HappinessConsumerism
Post-Consumerism?
Post-Consumerism?
value, not objects(service, experience)
Focus on:
Growth
?
Sustainability
Less > More
More 4 LessPerformanceSatisfactionHappinessMeaning
CostEnergy
ResourcesHassle
Sustainability
We already have tools to use :Sustainability Helix
Integrate Bottom LineOkala™ Curriculum
Meaning and Experience Modelscovive.com/gri
New Metrics: grossnationalhappiness.comB-Corp & Corp2020
sustainableminds.comwww.eiolca.net
(and many more)
Meaning
Meaningthe deepest connection that can
be made between people orbetween people and objects
MeaningMEANINGVALUESEMOTIONSPRICEFEATURES
MeaningsEnlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
Truth
Validation
Wonder
ValuesEnlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
Truth
Validation
Wonder
Community
Freedom
Wonder
ValuesEnlightenment
Freedom
Harmony
Justice
Oneness
Accomplishment
Beauty
Creation
Community
Duty
Redemption
Security
Truth
Validation
Wonder
Community
Freedom
Wonder
MeaningMEANINGVALUESEMOTIONSPRICEFEATURES
MeaningAll design is the process
of evoking meaning
MeaningThe most successful
experiences are meaningful(and not merely novel)
Meaning
Interaction designers arewell-poised to helpmake this happen
Meaning...models, research methods,
comfort with ambiguity, service-oriented, customer-focused.
Interaction designers arewell-poised to helpmake this happen
MeaningIs this the way forward?
