The Evolution of Event Apps
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19-Oct-2014 -
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Transcript of The Evolution of Event Apps
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The Evolution of Mobile Apps for Events
Josh DryMarketing Executive
ShowGizmo
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Something big has happened!
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Smartphone Evolution is still early…
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The creation of the Mobile App..
• iPhone App Store... the revolution• Mobile Apps 1.0 = Web 1.0– Passive viewing– Difficult to truly engage attendees– Long development cycle
• Early mobile event apps were just “show guides”
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Evolution of Mobile Apps 2.0
• Then there was Web 2.0 and Apps 2.0 soon followed…– Information sharing– User generated content– Video & multimedia– Improved simplicity & usability
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iOS and Android Platforms Rule...
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Penetration of Mobile Event Apps
• A key finding of the 2011 Meeting Technology Trends Survey was that 64% of meetings are already using a mobile app, or intend to add one this year. Another 16% intend to add one within three years.
• Corbin Ball “If you don’t have an event app within the next year, your customers will be asking why not”…
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The truth about “Up-take”...
• Percentage downloads vary – average 30%
• Factors that affect uptake:– Smartphone penetration– Event Type– Marketing– Features of the app (least impact)
• Beware the App Company “Spin Doctors”
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The Elusive ‘ROI’ - #ECME12 case study
• Print costs • Relevance to your community • Carbon Footprint• Competitive edge • Extend the life of the event• Increase in Sponsorship $
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Top tips for getting an Event App…
• Good UI• Don’t offer too many options• Less is more• Native or Mobile Web?
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Top tips continued…
• Focus on Objectives• Keep updating your App• Bandwidth• Compliments face-to-face• Reporting
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Getting the right deployment…
• Define your objectives• Understand who your attendees & exhibitors
are and where they are• Choose a development partner• Spend time to plan
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What’s next?
• IPS
• NFC
• “Gamification”
• HUD