auto apps evolution 2014 survey report
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Transcript of auto apps evolution 2014 survey report
Survey Report 2014 Automotive Apps Trends & Forces DELIVERING SOPHISTICATED CONTENT | USER EXPERIENCE DESIGN & GAMIFICATION | TRADITIONAL HMI VERSUS APP ECOSYSTEM
http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 3
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
34 COUNTRIES | 169 PARTICIPANTS | JUNE - AUGUST 2014 | AUTOMOTIVE INDUSTRY SURVEY | WE.CONECT MARKET RESEARCH & INTELLIGENCE
INDUSTRY TRENDS • Key Auto Apps & Market Impact
• Market Impact & Trends for Auto Apps
• Applications in the Connected Car
• Smartphone Versus Head-Unit Embedded Apps
CHALLENGES & EXPECTATIONS • Trends & Developments in the Automotive Industry
• Role of Content in the Auto Apps Evolution
THE FUTURE OF AUTO APPS • Driver Distraction - Availability of Apps in the Car
• Content – Social Media and Gaming
• Payment Models for Auto Apps
http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 4
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
Players In The Market
Which innovative auto
apps have lately caught
consumers’ attention
and are likely to play an
increasing role in the
market?
INDUSTRY TRENDS
Key Auto Apps & Market Impact
Navigation
Osmand
VW
Smilage
TomTom
Yelp Trapster
Umano
Local
Search Apps
Zubie
Car Pre-
Conditioning
GPS
Waze
Pandora
Spotify
Aupeo
OBDlink
Mirror
Link Apple
CarPlay
Parking
Apps
Carknow
‘Rise of demand for car diagnostics, parking, fuel,
traffic, location, ecodriving apps…’
‘Providing data to OEM to increase quality and
reduce cost...’
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
Market Impact and Trends for Auto Apps
INDUSTRY TRENDS
Market Impact & Trends for Auto Apps
‘We are only at the beginning of step by step capturing
the potentials for automotive apps …’
‘Navigation, voice control, safety and local
search will rise in demand...’
‘Integrating apps with full head unit
functionality to foster user experience…’
‘Car to car communication
apps will play an increasing role...’
‘Delivering more relevant & contextual info
to the driver will be key...’
‘Some OEMs seem to have the right system
in place to attract and deploy apps...’
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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41% 40%
17%
2%
Delivering safety anddriving-support services
to the driver
Delivering interoperabilitybetween devices,
technology and car
Delivering entertainmentservices to the driver
Other
INDUSTRY TRENDS
Applications in the Connected Car
What will be the
central task
of
applications
in the
connected car?
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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Will smartphone apps prevail or will
head-unit embedded apps carry the day?
INDUSTRY TRENDS
Smartphone versus Head-Unit Embedded Apps
Smartphone Apps 57%
Head-Unit Embedded
Apps 31%
Other 12%
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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CHALLENGES & EXPECTATIONS
Challenges for the Automotive Industry
1%
9%
11%
15%
16%
22%
26%
Other
Compliance with Guidelines (e.g. NHTSA)
Differentiating Infotainment Offerings vs.Maintaining the Brand
Lack of Advanced Business Models
Demand for Personalization and Flexibility vs.Cost Effectiveness
Creating Rich UX while lowering DriverDistraction
Collaboration between OEMs / App DevelopingCompanies
Which are the
main
challenges
that need to
be overcome
soon?
Multiple Choice of Respondents Displayed
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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According to managers’ expectations ,
the future of the automotive app lies in ...
61%
30%
6%
CHALLENGES & EXPECTATIONS
Role of Content in the Auto Apps Evolution
…changing the way content is
delivered
... providing more and
diversified content
... providing less content
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS
Driver Distraction - Availability of Apps in the Car
Availability of Apps in
cars
25% YES!
In order to keep driver distraction low...
21% Maybe!
7% I don’t know!
47% No!
As apps should primarily support the driving task…
Should the
number of apps
being available
in the car
be limited?
http://automotive-apps2014.we-conect.com Copyright by we.CONECT Global Leaders GmbH | no reproduction without permission 11
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS
Content – Social Media & Gaming
LESS IMPORTANT 38%
SIGNIFICANT 42%
VERY IMPORTANT 39%
How high is the
relevance of
in-vehicle social
networks and
gaming content?
64%
26%
8%
Mixed
Free
Paid
I don´t know
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS
Payment Models for Auto Apps
Will future automotive apps be paid for
or supplied free in the long-term?
2%
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CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
THE FUTURE OF AUTO APPS
Autonomous Vehicles & In-Vehicle Infotainment
Will
autonomous
vehicle
technology
push in-vehicle
entertainment?
19%
81%
No
Yes
Upcoming Highlights - we.CONECT Events
• Automotive Tech.AD Detroit 2014 • Automotive Tech.AD Berlin 2015 • Automotive Steering Technology 2015
Auto Apps Evolution 2014 Berlin – The Show
• Program Highlights 2014 • Auto Apps Media Center • Review of the Show
we.CONECT Global Leaders GmbH Reichenberger Straße 124 | 10999 Berlin, Deutschland / Germany Telefon: +49 (0)30 52 10 70 3 - 0 | Fax: +49 (0)30 52 10 70 3 -30
Email: [email protected] | www.we-conect.com
we.CONECT is bringing together leading automotive professionals, team leaders and engineering managers from international departments of advanced engineering, telematics, research and development, connectivity and infotainment, strategic product development and electrical components to the 3rd Automotive Apps Evolution 2014 show in Berlin. Europe’s highly innovative networking community gathers to discuss the pressing challenges and solutions, technologies, trends and best-in-class practices in apps infotainment, infrastructure and software development of the automotive cockpit… more
CONTENT | INNOVATION | DEVELOPMENT | APPS | INDUSTRY
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