The Essential Guide for Creativity

and Enterprise Innovation

Rafael WONG Chi Hao

When it comes to creativityand innovation, are these

what you think of immediately?

We’re

NOT

Except big advances in computer-computer-related areas, innovation innovation had actually “stalled

“Creativity ”, no longer

“operational excellence”,

as the No.1 “leadership

competency” of the future

Nurturing

organizational

creative ability

Wait… do

you know

there is

between

creativity

and

innovation…?

Creativity refers to as the capability of conceiving something

original; (e.g. brainstorming lots of new ideas);

Creativity refers to the

capability of

brainstorming original ideas

The difference

between creativity

and innovation is

not the only

misconception

• Keith Richards

... to track down the origins of creativity

Our consciousness is spent reacting to others’ requests requests during awake hours

Bureaucrat-minded management gurus outsourced many of the manufacturing processes and

cutting budget on R&D to pump up short-term profits