The emerging role of film in business communication
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Transcript of The emerging role of film in business communication
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The emerging role of fi lm in business communicationAn introduction by River Film Communication
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Film has become a business tool you can’t ignore
There’s nothing new about fi lm. It’s been around for years. So why has it become a must-have tool for businesses of all kinds in the last two years? And why do we believe those who ignore it will pay a heavy price?
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Film + Internet = the world’s most powerful and popular mediumBecause of the Internet and mobile phones, there are lots of different ways to reach people.
One fact is certain: people love fi lm. But don’t take our word for it. There are some startling statistics about fi lm online that will make you glad you decided to read this brochure.
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The second largest search engine is youtube
5.5 billion videos were viewed online in the UK in Feb 2010, up 37% on Feb 2009
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70% of global online consumers watch online video
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Video increases marketing click-throughrates by 96.38%
Companies are up to 50 times more likely to be found by search engines if there is a video embedded on their website’s home page
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Brands using online video have seen a 20-40% uplift in sales
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Competitive advantageBusinesses once had to learn how to communicate through the internet and over the next few years will need to learn how to communicate through fi lm.
Those that master this well and quickly will achieve a clear advantage over their peers.
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You can use fi lm to...
sell products and services
build brand loyalty
bring anything into the boardroom
inspire and convert sceptics
build brand loyalty
put the record straight
make complex issues easy to understand
inform and inspire members of staff
win pitches
make events more memorable
imagine the future
speak to the world
turn dull into dynamic
tell a story
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Film is fast, low cost and high quality
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Film’s popularity and its ability to help you stand out from the competition are two important factors. Three more are cost, quality and time.
Low costWe don’t work with Hollywood budgets. We create compelling fi lms with affordable budgets.*
High QualityWhat’s more, the quality is comparable to that of a feature fi lm, thanks to the development of more professional HD digital cameras.
Fast TurnaroundWe also work extremely fast. 30% of the fi lms we made in the last 12 months took less than a week from concept to delivery and a further 50% were delivered within a month.
* Over the past year we have made fi lms with budgets ranging from under £1,000 to well over £200,000. Most cost between £2,000 and £20,000.
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Recent River fi lms
Visit www.riverfc.com
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The Brief
PRUPIM asked us to produce a fun and dynamic fi lm to set the mood at the beginning of presentations to prospective tenants of Green Park.
Our idea was to show people coming to an ordinary day’s work in somewhat extraordinary style...
We scoured the country for props and people to make sure we put as much of the budget on screen as possible. Everything had to be fi lmed in a single day – it was run with the precision of a well-run fi lm set!
The fi lm has been really successful in helping reinforce the idea that there’s a buzz to Green Park.
Green Park Arrive
Watch the fi lm here
www.riverfc.com/green-park
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The Brief
The Corporation of London asked us to create a series of fi lms to use throughout the year and to explain the City of London and the Corporation’s role.
We displayed the messages innovatively using computer-generated banners falling down the sides of buildings
The fi lms have become an important part of the Corporation’s communications strategy.
We produced versions including one with Chinese characters and Mandarin voice over.
Watch the fi lm here
www.riverfc.com/corporation-of-london
The Corporation of London
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The Brief
Grosvenor Asia Pacifi c asked us to fi lm a new 41 storey luxury residential scheme in Hong Kong to be shown to high net value worth purchasers.
Aerial sequences show the building at its best and we digitally remodelled parts of the fi lm extensively to show the scheme and its surroundings as they will be when complete.
The fi lm has been very useful in overcoming resistance to what is a new location in Hong Kong for such a premium residential scheme.
Westminster Terrace
Watch the fi lm here
www.riverfc.com/westminster-terrace
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The Brief
We were asked to promote one of the Forbury Hotel’s key selling points – its reputation for mixing top-notch cocktails – to a media audience. The Forbury is one of the UK’s most exclusive boutique hotels.
We devised a mini action-adventure documentary, tracking one of the hotel’s barmen to Cuba in his quest for the perfect mojito.
A spirited ode to the hotel’s passion for all things Latino. The documentary was included in DVD format in hundreds of press packs and generated acres of coverage.
Forbury Hotel
Watch the fi lm here
www.riverfc.com/forbury-hotel
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Rex Games
The Brief
UBS asked us to create a series of fun viral fi lms to be used as part of an email marketing campaign to promote offi ce space available to let.
Our idea was to show the space through silly games such as an indoor bike race and sumo wrestling.
The fi lms went to an audience of 200 agents who had to predict the winners of each game. Those that guessed correctly were entered into a prize draw.
The fi lms were viewed over 3,500 times and the project enjoyed a signifi cant profi le and press coverage rarely achieved for a scheme of this modest scale.
Watch the fi lm here
www.riverfc.com/ubs
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The Brief
Every year since 1987 the City of London Corporation has hosted the Dragon Awards.
They recognize businesses and public offi ces that go above and beyond their core work to signifi cantly impact the regeneration of their local communities.
We produced a series of 10 fi lms for the award ceremony which told the story of the winners and the positive impact they delivered.
Each fi lm brought a buzz to the ceremony and was a promotional tool for the businesses involved and the Dragon Awards scheme itself.
Dragon Awards
Watch the fi lm here
www.riverfc.com/dragon-awards
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The Angel Building
The Brief
As in all Derwent London’s buildings, the art and sculpture at the Angel Building was specifi cally commissioned in order to make a unique and stimulating environment. The pieces and their display were carefully considered from early on in the design process and a variety of artists chosen, each of whom has responded to the building in a highly individual way.
In conjunction with The Neighbourhood we produced a short fi lm covering the installation of a large scale sculpture in the atrium of this substantial offi ce development.
Watch the fi lm here
www.riverfc.com/derwent-london
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About River
We help our clients communicate with great fi lms.
We win pitches, we tell stories, we solve problems.
We help people remember, understand and feel.
If you want effective, professional and engaging fi lms, please talk to us.
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ContactJames ByardRiver Film Communication85 Clerkenwell RoadLondonEC1R 5AR
Tel +44 (0)20 7269 0065Email [email protected]
www.riverfc.com
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