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(Political Communication through Films)

1. ( 2)

1.1 ( 4)

1.2 : ( 7)

1.3 : ( 8)

1.3.1 ( 8)

1.3.2 ( 8)

1.3.3 ( 10)

1.3.4 ( 12)

1.3.5 ( 12)

2. ( 13)

2.1 : ( 13)

2.1.1 2475 ( 14)

2.1.2 ( 14)

2.1.3 ( 17)

2.1.4 : VS ( 17)

2.2 : ( 20)

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1.

1.1

(2552, . 177-178) 5 1. (Film as science) 24

2. (Film as commodity) 20 3 (Film as entertain) 20

- Mise-en-scene montage 4. (Film as seventh art) 6 (

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)()

5. (Film as social practice ) (Sender) ( Message) (channel) (DVD) (Receiver)

5 (Fact) Zero Dark Thirty (2012)

Zero Dark Thirty (2012)

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1.2 :

( Super Size Me) (Trespass Magazine, 2010)

Super Size Me (2004)

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Innocence of Muslims

200 14

1.

2. 2

3. 1 2 ( , 2548, . 3-4, Greg, 1998)

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(Visualization)

Visualization

(Time and space)

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1.3 :

(2554, . 24) 3 (Textual critism) (Contextual critism) (Audience critism)

- 2 - 4 (Media Imperialism) - - (Genre studies) (Auteur theory)

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1.3.1

(stereotypes) .. 1922 Walter Lippmann (1922) 4 1. 2. 3. 4. ( , 2552, . 10)

(2552, . 351) (Stereotype) (Flat characters)

1.3.2

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2 ( , 2544, . 42, , 2539, . 30-31)

( , 2554, . 34) .. 2553 1,600 " (Avatar)" " (2553)

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Confucius (2010)

1.3.3

(Social construction of reality)

( , 2548, . 5)

(2555, . 44-47) 007 129 007 007 From Russia with Love, Octopussy The Living Daylights 007

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007 Die Another Day

( www.magazinedee.com)

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1.3.4

(Semiology) (Thompson, 2007, pp.511, , 2554, . 35)

Saussure ( , 2554, . 35) (Signification) (Signifer) (Sign) (Signified) ()

1.3.5

Stuart Hall 3 1. 2. 3.

(2551, . 509-510) -

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(2549)

2.

2.1 :

28 .. 2438 12 1

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(Cinematograph) ( , 2544, . 7-8)

10-12 2440 5 ..

2.1.1 2475

6

" " "" "" " " ( ..2475 ..2553 , 2554)

2.1.2

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3 (2478) (2484) (2485)

. 10,000 3 7

(2484)

The King of The White Elephant 6 () 100

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365 ( , 2542, . 43)

2

(2485)

. 2

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.

2.1.3

.. . (USIS)

2.1.4 : VS

23 .. 55 ( , 2555) 49

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2 "" ..2520

Shakespeare Must Die

Shakespeare Must Die ...

.. 2551 Insect in the Backyard

thaicinema.org ( ', 2553) 2 ""

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- '

"factor noise marketing potential " " ( 2482 ) (14 ) "

"" (2519) "" ( 2524 ) 14

" takeside nixon . Born on the Fourth of July "

Insect in the Backyard "" ""

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" .. 2551" " () " (, 2555)

2.2 :

(2548, . 6-19) 23 3-4 .. 2548

5 1. 2. 3. 4. 5.

1.

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2. ()

()

12

3.

B. Anderson 200

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4.

2510-2520

. 2500

5.

2530 (1989) (1990)

10 (2484)

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14 15 11

3

1.

2.

3.

1.

. .

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(2544)

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(2547)

2.

Beyond Rangoon (1995) (2536) (2546)

(2536) (2546) 4

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(2520) 14 (2544)

14 (2544)

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14

3.

() 15 11

15 11(2545)

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( ) ()

()

15 11

1990

2500

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. ( 2554). : . , 6, 21-50.

. (2552). . , 31, 172-217.

. (2548). . , 23, 1-20.

. (2544). 2. : .

. (2544). . , , ..

. (2542). . : .

. (2552). . , , , .

. ( 2553). . , 107, 50-53.

. (2545). . , , . .

. (2551). - . , , .

. ( 2555). 007 . , 129, 44-47.

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: . (2555). 4 2556, http://mediamonitor.in.th/qq-qq-8/

. (2555). (parody) . 4 2556, http://www.matichon.co.th/news_detail. php?newsid =1378096558&grpid=&catid=03&subcatid=0306

..2475 ..2553 . (2554). 4 2556, http://mediamonitor.in.th/qq-qq-8/

. (2553). ()''. 4 2556, http://www.mediamonitor.in.th/main/knowledge/2011-06-21-07-08-27/2787

. (2553). . 4 2556, http://info.gotomanager.com/news/details.aspx?id=85722

. (2555). : . 4 2556, http://prachatai.com/journal/2012/06/41309

Trespass Magazine. (2010). Film is Political. Retrieved Sep 3, 2013, from http://www.trespassmag.com/film-is-political/