The Economics of Abundance, Wired Chris Anderson
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Transcript of The Economics of Abundance, Wired Chris Anderson
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THE ECONOMICS OF ABUNDANCEChris Anderson, Wired
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What happens when things get free?
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“Waste is Good”
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Alan Kay, Xerox PARC (1972)
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“Waste Transistors”
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“Waste Storage”
“Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message”
(Remember “Your mailbox is full”? What was that about?)
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“Waste Bandwidth”
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For the first time in history, complexity is free
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Scarcity Abundance
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Scarcity Abundance
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Scarcity Abundance
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Scarcity Abundance
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Scarcity
Abundance
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The Long Tail of MediaNYTCNNWashPos
tAP
BBC
SF ChronGuardian
YomiuriWiredBoston
GlobeTimes UKForbesTimeFox NewsBiz WeekPBSNPRMNSBCMTVCBS
NewsCBS News
CNN MoneyTelegrap
hCBC.caSydney
Morning Herald
SJ Merc Chic TribReutersIHTWSJEconomist
FTESPN Post-Gazette
PR Newswir
e
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Scarcity
=
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Abundance
=
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Scarcity: “Guess”
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Abundance: “Measure”
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Scarcity: “NO”
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Abundance: “YES”
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BUSINESS MODEL
ROI Memo We’ll figure it out
Scarcity Abundance
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RULES
“Everything is forbidden unless it is permitted”
“Everything is permitted unless it is forbidden”
Scarcity Abundance
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SOCIAL MODEL
Paternalism (“we know what’s best”)
Egalitarianism (“you know what’s best”)
Scarcity Abundance
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DECISION PROCESS
Top-down Bottoms-up
Scarcity Abundance
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MANAGEMENT STYLE
Command and Control
Out of Control
Scarcity Abundance
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Blog: thelongtail.com