The Economic Impact of EuroVelo and Cycle Tourism: an ...€¦ · The Economic Impact of EuroVelo...

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The Economic Impact of EuroVelo and Cycle Tourism: an opportunity for Turkey Jesus Freire, Project Officer EuroVelo Bursa, 28 th September 2016

Transcript of The Economic Impact of EuroVelo and Cycle Tourism: an ...€¦ · The Economic Impact of EuroVelo...

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The Economic Impact of EuroVelo

and Cycle Tourism:

an opportunity for Turkey

Jesus Freire, Project Officer EuroVelo

Bursa, 28th September 2016

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Content

1. Introduction: ECF and EuroVelo

2. Economic impact of cycling tourism in

Europe

3. Development: what investments are

required?

4. EuroVelo coordination

5. Concluding remarks

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European Cyclists’ Federation

(ECF)

• ECF is the umbrella

federation of national

and regional cycling

organisations.

• Founded in 1983.

• Nearly 80 Member

organisations in over

40 countries.

• Based in Brussels.

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Our mission:

More people cycling, more often !

Objective for Europe:

Doubling the share of cycling to

15% modal share by 2020!

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EuroVelo organisation – National

level

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EuroVelo

Council

ECF Board

EuroVelo Management

Team

NECC/C

Project Partners

Project Partners

NECC/C

Project Partners

Project Partners

NECC/C

Project Partners

Project Partners

Project Partners

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European Parliament study of

cycling tourism

• Brought together all

the existing

information

• Interesting case

studies

• Identified some new

aspects

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European Parliament study of

cycling tourism

Key findings:

• 2.3 billion cycle tourism trips per year in Europe

• The total economic impact of cycling tourism in Europe is in excess of €44 billion per year

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Vs

€44 billion €39.4 billion

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Potential impact of EuroVelo

Once the network is complete (estimated to be 2020):

• It could account for 60 million cycle tourism trips

• Generating 7 billion Euro of direct revenue per year

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Comparisons

Country Estimated economic impact (billion

€)

Germany 11.37

France 7.49

UK 2.83

Sweden 2.58

Netherlands 2.57

Finland 2.2

Italy 2.05

Poland 2.02

Hungary 1.9

Spain 1.6

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National ExampleThe Value of Cycle Tourism (June 2013)

Estimated economic benefits (p.a.):• Health Benefits: £4 m

• Cycle-related events: £5.6 m

• Leisure cycle-related infrastructure: £1.5 m

• Expenditure of Leisure Cyclists: £106.2 - £228.2 m

Total economic contribution: £117.4 - £239.3 m

(Euros: 137.2 – 279.6 m)

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Local Example

Great Western Greenway, Republic of Ireland

• Former railway line re-opened as a cycle path in 2011. Cost approx. €6 million

• 145,000 visitors in 2011

175,000 visitors in 2012

200,000 visitors expected in 2013

• Created 38 new jobs and helping to secure 56.

• New developments: gourmet trail, an adventure sports trail and a Greenway artists’ group.

• The value to the local economy is estimated at €7.2 million a year and rising.

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What investments are required?

Cycling tourists need attractive, safe and

comfortable routes.

But what does that mean in practice?:

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What investments are required?

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The needs of cycle tourists

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The needs of cycle tourists

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The needs of cycle tourists

Complete and consistent signage

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The needs of cycle tourists

Good connections with public transport

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Up-to-date, reliable and accessible information:

The needs of cycle tourists

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EuroVelo organisation – National

level

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EuroVelo

Council

ECF Board

EuroVelo Management

Team

NECC/C

Project Partners

Project Partners

NECC/C

Project Partners

Project Partners

NECC/C

Project Partners

Project Partners

Project Partners

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What does a NECC do?

Mandatory tasks:

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Route Coordination

Signposting Coordination

Communication

Reporting

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What does a NECC do?

Optional tasks:

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Network for services

Public transport

connectionsMonitoring

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EuroVelo organisation – National

level

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EuroVelo

Council

ECF Board

EuroVelo Management

Team

NECC/C

Project Partners

Project Partners

NECC/C

Project Partners

Project Partners

NECC/C

Project Partners

Project Partners

Project Partners

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EuroVelo National Coordination

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Europeanroutes

National routes

Regional routes

Local routes

Coordination of national routes and EuroVelo routes are in the same hands and cover the whole country

Ideal situation

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Solutions for coordination

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• National EuroVelo Coordinators (NEC) –

single organisation - temporary solution

• National EuroVelo Coordination Centers

(NECCs) - consortia - permanent

solution

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Members of an NECC

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• Public authorities (ministries, agencies etc.) responsible for transport, tourism, regional development

• Public transport companies

• Private enterprises (tour operators etc.)

• NGO`s

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NECC: The Netherlands

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NECC: Switzerland

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Thank you for listening!

For more information

[email protected]

www.eurovelo.com / www.eurovelo.org