The East-Indiaman

Götheborg

VisionA unique cultural project with A unique cultural project with

great commercial great commercial opportunities opportunities

””A flagship for Swedish A flagship for Swedish culture, trade & industry”culture, trade & industry”

• To build an East-Indiaman that will sail for Sweden round the world

• To raise an interest for international trade and industry

• During stop in port function as a bridge between countries & companies and to promote new business relations

Business Idea

GoalTo present trade and To present trade and

industry industry an attractive platform for an attractive platform for

marketing and create a marketing and create a highly highly

valued tourist attractionvalued tourist attraction

Number of visitors

40 748

72 649100 500

124 000135 000

203 000

0

50 000

100 000

150 000

200 000

250 000

1998 1999 2000 2001 2002 Forecast2003

Numbers of visitors

Annual income 1994–2003

0,3 1,42,7

5,4 5,5

8,8

14,7

46

33,5

22,5

0

5

10

15

20

25

30

35

40

45

1994 1995 1996 1997 1998 1999 2000 2001 2002 Forec03

Sponsor income

Sales income

Milj SEK

Press statistics (in Sweden)

134 180

317

939

0

100

200

300

400

500

600

700

800

900

1 000

1 100

1 200

2000 2001 2002 2003 (until oct)

Number

Articles in foreign papers

Great interest in China

• Museum about the East India Company Opened in Guangzhou (Canton) October 2002

• SOIC delegation to China October 2002 Heavily covered by Chinese media: TV-broadcasting and articles

(Shanghai News, China Morning Post, Hong Kong Morning Post etc)

• TV-production (3 x 20 min) Exposed to app. 90 million viewers (April – June 2003, five reruns)

• TV-broadcasting live from the ship launching, 6th of June 2003 Guangzhou TV sending live from Gothenburg, exposed to appr. 350 million viewers

• World Expo in Shanghai 2010 Request that the ship will take part

Outbound voyage

Homeward voyage

Hongkong

Mauritius

Port ElisabethKapstaden

SingaporeAscension

GöteborgLondon

Shanghai

Swedish Embassy in Beijing

”The voyage of East-Indiaman to China is by the embassy rated as one

of the most important promotion project during the next three years.

The Embassy therefore intend to put much effort into making an active media strategy and work for the

project to receive as much attention as possible. ”

Stamps featuring the East-indiaman was published 4th

of October 2003

These are already

”onboard”• Official patron

HRM Carl XVI Gustaf

• Main sponsorsGöteborgs-Posten, Port of GöteborgStena Line & FöreningsSparbanken

• 130 sponsors & contributorsThe Swedish Club, Gard Services, Swedish Trade Council,

Electrolux, VOLVO Penta, Skanska, Rolls Royce, Bahco, Kongsberg, SKF etc.

• EU project Target 3

Welcome onboard!

Contact information

The Swedish East India Company

Terra Nova, Eriksberg

SE-417 64 Gothenburg

SWEDEN

Telephone: +46 (0)31- 779 34 50

Fax: +46 (0)31-779 34 55

E-mail: info@soic.se

www.soic.se