IT’S NO LONGER WHAT YOU SAY IT IS.

YOUR BRAND IS YOUR BUSINESS.

YOU’VE WORKED HARD TO BUILD

IT. YOU’VE HIRED THE BEST TO

MANAGE ITS ASSETS AND POSITION

IT CAREFULLY. AND YET, IT’S NOT

ABOUT WHAT YOU SAY IT IS.

IT’S YOUR BRAND.

YOU’VE WORKED HARD TO BUILD IT.

HIRED THE BEST TO MANAGE IT. YOU PROTECT ITS

ASSETS AND POSITION IT CAREFULLY.

AND NOW:

IT’S NO LONGER WHAT YOU SAY IT IS.

AND SHE SAYS IT IS. IT’S WHAT HE SAYS IT IS.

MORE IMPORTANTLY, IT’S WHAT THEY SAY IT IS TO EACH OTHER.

INTERACTION

PERCEPTION

EXPERIENCE

BRAND=THE SUM OF EVERY PERCEPTION, EXPERIENCE

AND INTERACTION PEOPLE HAVE WITH YOUR

ORGANIZATION INSIDE AND OUT.

Unless you’ve been hiding under a rock for the past few

years, you’re probably coming to terms with one very

important fact:

THE WALL THAT ONCE PROTECTED THE

DIALOG BETWEEN INTERNAL AND EXTERNAL

COMMUNICATION HAS COME DOWN.

Your future employees trust their network to seek the truth

about your culture before they even step foot in your door.

Your customers trust their sphere of influence just as much

as they do their own personal experiences when it comes

to making buying decisions.

YOUR EMPLOYEES TALK TO YOUR CUSTOMERS.

YOUR CUSTOMERS ARE YOUR EMPLOYEES.

COMMUNITY

CUSTOMER

CULTURE

VOICE OF

VOCII IS POISED TO HELP YOU BRIDGE THE GAP

BETWEEN HUMAN RESOURCES, MARKETING AND

COMMUNICATIONS to develop a holistic approach that

aligns what you say with what you do.

All too often the brand is watered down by quick fix

go-to-market strategies developed in silos and alignment

is a courtesy. Unfortunately, these tactics do not take

into consideration the multitude of stakeholders who must

clearly communicate and make good on every one of

those promises.

WE ADVOCATE BRAND AS BUSINESS STRATEGY

FROM THE INSIDE OUT. Bringing key leaders together to

break down barriers and build organizational equity through

good old-fashioned communication and collaboration.

We may encourage the use of social tools and technology

where they make sense and help strengthen collaboration.

Ultimately, our goal is to aid you in developing a stronger

foundation of trust between you, your employees and your

customers; BRINGING TRUTH TO YOUR BRAND VOICE

AND CLARITY TO THE CONVERSATION.

BRING CLARITY TO THE CONVERSATION.

IT ALL STARTS WITH LISTENING,

AND LISTENING TAKES GUTS.

Egos must be left at the door and company leaders must

be strong enough to hear, value and act on the good,

great, bad and the ugly as voiced by employees and

customers.

Why? Because its good business.

Throughout each journey we discover that people

really do have great ideas and they want to share

them with you.

IF YOU’RE NOT ACTIVELY LISTENING, YOU’RE SIMPLY

MISSING OUT ON THE BUSINESS POTENTIAL THAT

SURROUNDS YOU EACH AND EVERY DAY.

LISTEN

VO

CA

LIZ

E

EMPOWER

MO

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3Bring your brand to life

through vital communication touch points

Monitor key indicators for brand growth

Enable the voices of your brand-driven business

Listen to the voices of your employees and customers

OUR PROCESS

You’re investing in your brand. Of course you want to see

a return. At Vocii, we’re not afraid to inform you that you

will be responsible for seeing that return through.

Implementing on-brand communication is imperative.

Its your company. You get things done. And patience

for human behavior will be your greatest virtue. Infusing

positive cultural change and instilling on-brand behaviors

that become second nature across multiple channels of

engagement takes time and a long-term commitment.

THERE ARE NO MORE QUICK FIXES.

We’re here to help you get back to the fundamentals of

communication. Using tools that are only appropriate for

your business culture and implementing the right course

for measurement that is in alignment with your business

goals.

IF YOU CAN HANDLE THAT THEN YOU’RE READY TO

MAKE CHANGE HAPPEN.

Vocii is here to be your guide.

RETURN ON INVESTMENT, INFLUENCE AND INTEGRITY.

LISTEN TO YOUR INNER VOICE.

EMPOWER THE VOICES THAT SHAPE YOUR BRAND.SM

CONNECT WITH VOCII.

WE’RE HERE TO TALK TO YOU ABOUT HOW

WE CAN IMPROVE YOUR BRAND AND YOUR BUSINESS.

vocii.com

Vocii [voh-kaI] From the Latin root voc, means voice.

Vocii symbolizes the social expression of the individual and the collective. Representing the sum of all people who have had an experience

with and influence over your organizational brand.

© 2009 Vocii, LLC. All Rights Reserved. Design by Tandemodus, LLC. Printing by Classic Color.

VOCIIEmpower the voices that shape your brand.