The Duffy Spirits Collection
description
Transcript of The Duffy Spirits Collection
DU
FF
Y &
PA
RT
NE
RS
You craft the spirit. We craft the art that surrounds.
We love a good drink. Whether it’s a pint of our favorite craft brew, a bottle of red, or a snifter of finely aged rum, we savor every sip. But for Du�y & Partners, a good drink goes beyond the familiar clink of glasses. We’re a group of designers committed to creating and delivering the best designs for the world’s most premiere brands.
Within these pages you’ll find our spirited history: design that carved new categories, energized sales, and ushered in new ages of innovation and growth. Above all, these designs tell the stories of their makers—the masters of their craft.D
ES
IGN
TO
EN
RIC
H E
VE
RY
DA
Y L
IFE
SIN
CE
19
84
IDE
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ND
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ed b
y th
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aest
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on
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is
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gre
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nd
son
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un
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L. B
acar
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tap
ped
the
fam
ily
vau
lts,
car
efu
lly c
raft
ing
th
e u
ltim
ate
exp
ress
ion
of
ru
m—
a d
esig
n t
ruly
wor
thy
of d
isp
lay.
BA
CA
RD
IT
HE
FA
CU
ND
O R
UM
C
OL
LE
CT
ION
A Legacy of Passion and Craft
Metal stoppers, embossed glass, and expressive secondary packages bring a new level of premium to the rum category.
Each unique bottle form, name, and logo design is inspired by Cuba’s Golden Age of Art Deco.
HE
RR
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AA
pre
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or a
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y d
esig
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a d
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o s
ucc
essf
ul
it h
as
sust
ain
ed
tw
o d
eca
de
s. S
om
e w
ou
ld s
ay
it
spar
ked
th
e cr
aft
mov
emen
t n
earl
y 2
5 y
ears
ag
o.
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JIM
BE
AM
T
HE
SM
AL
L B
AT
CH
CO
LL
EC
TIO
N
A d
esig
n e
volu
tion
bri
ng
s M
exic
o’s
mos
t p
rize
d
teq
uil
a to
a n
ew,
pre
stig
iou
s m
arke
t w
her
e it
b
ecom
es a
s h
igh
ly r
ever
ed.
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Authentically Premium
Handcrafted History
The new look confirms the expected superiority of the tequila, showcasing its classic herradura (horseshoe) icon and a tailor-made Casa Herradura crest on a unique custom bottle.
Our inspiration for naming and bottle forms came from the Beam family, Kentucky lore, landmarks, and recipes.
13% growth
+34%sales
from U.S.
#1 selling
super-premium bourbon
SU
MM
IT B
RE
WIN
G C
O.
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RK
ET
ING
MA
TE
RIA
LS
|
E
NV
IRO
NM
EN
TA
lea
der
in
Mid
wes
tern
cra
ft b
eer
exp
and
s it
s b
ran
d,
pay
ing
tri
bu
te t
o co
mm
un
ity,
cel
ebra
tin
g
inn
ovat
ion
, an
d a
nn
oun
cin
g n
ew b
rew
s.
Summit’s evolved brand design creates a narrative that truly captures the brand’s neighborly story with renewed relevance.
The brand architecture is designed with growth in mind, allowing each new beer to be readily recognized as Summit while proudly expressing its uniquely-crafted taste.
Crafting the Perfect Story
A p
re-p
roh
ibit
ion
era
coc
ktai
l, w
ith
its
rec
ipe’
s ro
ots
in w
orki
ng
-cla
ss P
itts
bu
rgh
, is
bro
ug
ht
to
a n
ew,
mor
e so
ph
isti
cate
d g
ener
atio
n;
dri
nke
rs
are
smit
ten
.
HO
CH
ST
AD
TE
R’S
SL
OW
& L
OW
As
a fa
mil
y vi
neya
rd’s
off
eri
ng
s g
row
, a
mo
re
me
an
ing
ful
ide
nti
ty i
s c
rea
ted
, a
nd
th
eir
le
gac
y fl
ou
rish
es.
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AG
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AR
KE
TIN
G M
AT
ER
IAL
S
GR
AS
SIN
I F
AM
ILY
VIN
EY
AR
DS
The one-of-a-kind design elements are graceful and connected. They pay respect to the family’s cultivators from 4 generations before and are seamlessly applied to brand new crew o�erings.
The bottle is designed with nostalgia for American whiskey drinkers of generations past: textured, storied, and proud.
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AT
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S
Tradition Starts in the Garden
A Modern Revival
BR
EW
ER
Y O
MM
EG
AN
G
A p
re-p
roh
ibit
ion
era
coc
ktai
l, w
ith
its
rec
ipe’
s ro
ots
in w
orki
ng
-cla
ss P
itts
bu
rgh
, is
bro
ug
ht
to
a n
ew,
mor
e so
ph
isti
cate
d g
ener
atio
n;
dri
nke
rs
are
smit
ten
.
Nu
mer
ous
Bel
gia
n-i
nsp
ired
ale
s ar
e b
rew
ed i
n
an a
rtis
an, A
mer
ican
tow
n.
A d
isti
nct
ive
iden
tity
sy
stem
is
dev
elop
ed t
o c
oh
esiv
ely
pre
sen
t th
e B
elg
ian
rec
ipes
wit
h a
rtfu
l, h
and
craf
ted
des
ign
.
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AT
ER
IAL
S
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NV
IRO
NM
EN
T
An unmistakable family resemblance is critical to the brand’s shelf appeal.
Each individual brew has a common quality but a unique taste, and each silhouette is a witty prelude to its story.
The strong brand language surrounds every application, uniting the varied ales and providing Brewery Ommegang with a fluid, expandable platform.
Distinctively Belgian, Authentically American
Overall sales
+16%
Rare Vos sales
+32%
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710 2ND ST S SUITE 602 MINNEAPOLIS MN 55401 | TEL 612 548 2333 | JOSDUFFY@ DUFFY.COM | WWW.DUFFY.COM
From Ireland to Minnesota, the Du�y clan has been behind the bar for generations. Immigrating to the United States from County Galway, Ireland in 1920, Joseph Du�y Senior opened a pub in Jersey City, NJ. Not long later, he packed up the family and moved to Minneapolis, building a new pub named Du�y’s along with his two sons. By 1964, Joseph Du�y Jr. expanded the family business in Minneapolis by opening up Du�’s downtown.
Today Joseph Du�y III & IV take up the mantle, carrying on the saloonkeeper legacy through branding and design. As you can see, we’ve gotten into the habit of stocking our bar with the best, but a few pieces are still missing.
Your bottle has a big job to do. Let us help you make a di�erence in the marketplace through world-class design.
of Irish saloonkeepers.We come from a long line
Joe Du�y Senior behind the bar in Jersey City.