The digital orient. The role and importance of online media in the elections in turkey 2011
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Transcript of The digital orient. The role and importance of online media in the elections in turkey 2011
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Türkiye de 2011 seçimlerinde dijital medyanın rolü ve önemi
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Sunum İçeriği
Ortalama Sosyal Ağların Demografik Kullanımı Facebook & Twitter
Seçmen Profili AKP & CHP
AKP & CHP Sosyal Medya
Milletvekili Adaylar 2.0
Ankara Gazi Üniversitesi anket sonuçları
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Ortalama Sosyal Ağların Demografik Kullanımı
Facebook kullanıcısı
63,1% 18 – 28 yaş 86% Öğrenci
73,9% Yüksek lisans/ Doktora 62,4% 3001 TL ’den fazla
Kaynak: KONDA Tema Raporları/ Internet ve Sosyal Medya Kullanımı Ocak 2011, Sayfa 12-13
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Ortalama Sosyal Ağların Demografik Kullanımı
Twitter kullanıcısı
9, 5% 18 – 28 yaş
26,1 % Yüksek lisans / Doktora
18,1 % 3001 TL’ den fazla
Kaynak: KONDA Tema Raporları/ Internet ve Sosyal Medya Kullanımı
Ocak 2011, Sayfa 12-13
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Seçmen Profili AKP
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Seçmen Profili CHP
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Seçmen Profili AKP
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Seçmen Profili CHP
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Seçmen Profili AKP & CHP
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Seçmen Profili AKP & CHP
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İstanbul 18%
Batı Marmara 4%
Ege 12%
Doğu Marmara 11%
Batı Anadolu 11%
Akdeniz 11%
Orta Anadolu 8%
Batı Karadeniz 7%
Doğu Karadeniz 4%
Kuzeydoğu 3%
Ortadoğu Anadolu 4%
Güneydoğu 8%
Bölgelere göre AKP'nin oy dağlımı
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İstanbul 22%
Batı Marmara 8%
Ege 20%
Doğu Marmara 9%
Batı Anadolu 10%
Akdeniz 14%
Orta Anadolu 3%
Batı Karadeniz 6%
Doğu Karadeniz 3%
Kuzeydoğu 1%
Ortadoğu Anadolu 1% Güneydoğu
3%
Bölgelere göre CHP'nin oy dağılımı
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Ortalama Seçmen Profili
AKP
Bayan, 44 + yaş üstü, en az İlkokul mezunu, Gelir: 701 TL – 1200 TL, Meslek: ev Hanımı, Başörtülü
CHP
Bay veya Bayan, 44 + yaş üstü, en az Üniversite Mez. Gelir: 3000 TL ve üstü, Meslek: Emekli, Başörtüsüz
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Neden AKP seçimleri kazandı?
Eğitim rekor bütçe (7,5 milyar TL 2002, 34 milyar TL 2011)
sosyal ve sağlık sistemi
her şeyden önce, hükümet tarafından finanse edilen kapsamlı sosyal konut (TOKİ),ev sahipliği için uygun
erişim
AKP‘e birçok sadık seçmen getirdi
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Website AKP & CHP
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Website AKP & CHP
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CHP gençlere yöneliyor başarılı mi?
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Facebookhayransayfası
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Twitter hesapları
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Milletvekili Adaylar
466 AKP Milletvekili Adayların:
85 Twitterhesapı
125 Facebookhayransayfası
181 Website
460 CHP Milletvekili Adayların:
89 Twitterhesapı
117 Facebookhayransayfası
144 Website
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Ankara Gazi Üniversitesi anket sonuçları
0
10
20
30
40
50
60
18 - 25 26-35 36-45 Toplam
34
2 0
36
42
7 3
52
Yaş ve Cinsiyet
Kadın
Erkek
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En çok takip etiğiniz medya organı?
0
10
20
30
40
50
60
gazete radyo tv internet
13
1
18
56
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Internette bir günde ortalama kaç saat geçiyorsunuz?
46,6
40,9
8
2,3
2,3
1 - 2 saat
3 - 5 saat
6 - 8 saat
10 saatten fazla
Hiç
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Internet ayırmış olduğunuz zamanın ne kadarını sosyal ağlarda geçiriyorsunuz?
5,7
27,3
35,2
27,3
4,5
5 - 10 daik.
11- 30 daik.
31 - 60 daik.
1 - 2 saat
geçersiz oy
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Sosyal paylaşım sitelerinde
arkadaşlarınızla en çok neyi
paylaşıyorsunuz?
0
5
10
15
20
25
30
35 33
20,5 17
13,6 10,2
2,3 3,4
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Sosyal medya, toplumsal bilinçlenmede sizce ne kadar etkili?
0
5
10
15
20
25
30
35
40
45
50
Hiç etkili değil etkili değil etkili Çok etkili Kararsızım
4,5 8
37,5
48,9
1,1
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Hangi sosyal ağları kullanıyorsunuz?
0
10
20
30
40
50
60
70
80
Facebook Twitter Facebook ve Twitter
Sadece Twitter
77
15 14
1
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Seçim süresinde desteklediğiniz partiyi ve adayı hangisi üzerinden takip edersiniz?
0
5
10
15
20
25
30
35
40
45
50
Facebook Twitter Blog Website Hiçbiri boş/geçersiz
Partiyi 14,8 2,3 2,3 42 36,4 2,3
Adayı 11,4 5,7 5,7 29,5 46,6 1,1
14,8
2,3 2,3
42
36,4
2,3
11,4
5,7 5,7
29,5
46,6
1,1
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Siyaset 2.0
0
10
20
30
40
50
60
51,1
38,6
3,4 2,3 1,1 3,4 3,4
10,2
19,3
27,3
35,2
4,5
19,3
39,8
19,3 18,2
0 3,4
Sosyal medya önemli bir güçtür
Partilerin web siteleri oyumu verirken etkilidir
Siyasi partiler Sosyal medyayı etkin olarak kullanabilmektedirler
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Siyasi görüşleri/yorumları paylaşmak
0
5
10
15
20
25
30
35
40
45
15,9
8
14,8
36,4
20,5
4,5
11,4
20,5 23,9
28,4
10,2
5,7 9,1
18,2 14,8
42
12,5
3,4
Siyasi görüşlerimi asla paylaşmam, bu ben ve sandık arasında bir şeydir
Günlük yaşamda paylaşmaktan çekindiklerimi sosyal medyada paylaşabiliyorum
Sosyal Medya beni siyasi olarak özgürleştiriyor
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The Social Pulpit Barack Obama’s social media Toolkit
Kaynak: Edelman Research, Sayfa 11, 2009.
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YES YOU CAN “ASK”