The Dark Side of Social Media: Privacy Concerns

ONLINEPRIVACY

GOOGLE PORTRAITof Marc L***

FootPrintDigital

Asians in the Library - UCLA Student's Racist Rant- March 2011

Her Google legacy: 10 million references to her racist rant

DOES SHE DESERVE A SECOND CHANCE?

Corinne

“Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to

disown youthful hijinks stored on their friends’ social media sites”- Google CEO Eric Schmidt

Corinne

Caroline

“Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to

disown youthful hijinks stored on their friends’ social media sites”- Google CEO Eric Schmidt

LE DROITA L’OUBLI

October 13, 2010: Signature of the “Charte sur le droit à l'oubli dans les sites collaboratifs et les moteurs de recherche”

“the right to be forgotten”

The Charter focuses on 6 areas:

1. Raise awareness & educate Internet users

2. Protect personal data from automatic indexation

by search engines

3. Make it easier to manage the data published by

the Internet user him/herself

4. Specific measures for minors - verify their age

5. Allow users to demand modification or

suppression of their data (i.e. office that

handles complaints)

6. Data transfer - need to give permission

Peoples’ rights need to be built on four pillars:1. Right to be forgotten2. Transparency. Individuals must be informed about which

data is collected and for what purposes.3. Privacy by default. Privacy settings often require

considerable operational effort in order to be put in place. This needs to be changed.

4. Protection regardless of data location. Homogeneous privacy standards for European citizens should apply independently of the area of the world in which their data is being processed. For example, a US-based social network company that has millions of active users in Europe needs to comply with EU rules.

DO PRIVACY SETTINGS GIVE US CONTROL?

MIT, Project Gaydar: Just by looking at a person's online friends, researchers can predict whether a person is gay

Facebook Privacy: A Bewildering Tangle of Options

http://livepage.apple.com/

http://livepage.apple.com/

YOUR PICTURES ARE YOURS, RIGHT?

“The deal allows the agency to sell images posted on Twitpic for publication, and to pursue legal action against those who use such images commercially without its permission, according to the agency.”

WHO HAS ACTUALLY

FACEBOOK’S TOS?

READhttp://www.facebook.com/terms.php

http://www.facebook.com/terms.php

http://www.facebook.com/terms.php

You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

1. For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

http://www.facebook.com/privacy/


http://www.facebook.com/editapps.php






WHAT ABOUT

DATA?GEO

Apple's iPhone keeps track of where you go – and saves every detail of it to a secret file on the device which is then

copied to your computer when the two are synched.

Our gadgets can keep track of where you are

FACEBOOK BEACON:

ANYONE?COOKIES

Facebook Beacon• Small piece of script that allows the

partner site to put a cookie on your browser

• Cookie then transfers the information to Facebook

• Facebook then checks to see that the same browser is logged into Facebook, & shows the info

The Result:

News of your coffee table acquisition sent to all your friends!

Post information about users' activity on partner sites (movie rentals, purchases from online

retailers) onto their friends' News Feeds.

Minor Problems:The spoiled suprise factor

I purchased a diamond engagement ring set from overstock in preparation for a New Year's surprise for my girlfriend. Please note that this was something meant to be very special, and also very private at this point (for obvious reasons). Within hours, I received a shocking call from one of my best friends of surprise and "congratulations" for getting engaged.(!!!)

Imagine my horror when I learned that overstock had published the details of my purchase (including a link to the item and its price) on my public facebook newsfeed, as well as notifications to all of my friends. ALL OF MY FRIENDS, including my girlfriend, and all of her friends, etc...

“

“

Lobbying against Beacon

11/20/07 - 1 member 11/20/07 - 5,000 members 11/22/07 - 10,000 members11/23/07 - 15,000 members11/25/07 - 20,000 members11/26/07 - 25,000 members11/27/07 - 35,000 members11/28/07 - 45,000 members11/29/07 - 50,000 members

*Late 11/29/07 - Victory on the private data sharing issue. Facebook changed from opt-out to opt-in.


11/20/07 - 1 member 11/20/07 - 5,000 members 11/22/07 - 10,000 members11/23/07 - 15,000 members11/25/07 - 20,000 members11/26/07 - 25,000 members11/27/07 - 35,000 members11/28/07 - 45,000 members11/29/07 - 50,000 members

*Late 11/29/07 - Victory on the private data sharing issue. Facebook changed from opt-out to opt-in.

11/30/07 - 55,000 members12/01/07 - 60,000 members12/03/07 - 65,000 members12/05/07 - 70,000 members

*12/5/07 - Another victory -- addition of permanent opt-out.

12/10/07 - 75,000 members12/31/07 - 80,000 members


THE APOLOGY

• “But we missed the right balance”

• “It took us too long after people started contacting us to change the product”

• “I'm not proud of the way we've handled this situation and I know we can do better”

• “We've made a lot of mistakes building this feature, but we've made even more with how we've handled them”

• “We simply did a bad job with this release, and I apologize for it”

http://www.facebook.com/press/releases.php?p=11174

http://www.facebook.com/press/releases.php?p=11174

CREDITSCorinne Weisgerber, Ph.D.

Assistant Professor of CommunicationSt. Edward’s University

Twitter: @corinnew

The Dark Side of Social Media: Privacy Concerns

Technology

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