Consumer Privacy Concerns – TRUSTe and Mobile Marketing Association Webinars
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Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns? May 16, 2013 MMA Webinar Series Sponsored by:
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As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions. Visit http://www.truste.com/ for web, mobile and ad privacy solutions.
Transcript of Consumer Privacy Concerns – TRUSTe and Mobile Marketing Association Webinars
Are Your Audience-Building Efforts
Suffering Due to Consumer Privacy
Concerns?
May 16, 2013
MMA Webinar Series
Sponsored by:
Overview
As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions.
Hear experts, Robin Andruss, Director of Privacy Solutions at TRUSTe, and Vicki Ryan, Head of Marketing for Pinsight Media+ mobile advertising at Sprint, as they share insights on how to best manage your customer privacy, while increasing trust among customers.
Today’s Agenda
Key Learning Objectives:
• The effects of consumer mistrust on your ability to capture subscribers and data
• Privacy issues with the advent of mobile apps and digital editions
• Tactics you can use to protect and alleviate your audience's concerns over privacy
• The importance of creating and communicating privacy policies, for all platforms, including mobile, that can actually help your audience-acquisition efforts
Today’s Speakers
Vicki RyanHead of Marketing, Pinsight Media + Mobile AdvertisingSprint New Ventures
Leo ScullinGlobal Industry InitiativesMobile Marketing [email protected]
Moderator
Robin AndrussDirector of Privacy SolutionsTRUSTe
Q&A
Don’t forget to Tweet about this session using hashtag: #MMAWeb
CONFIDENTIAL 6
Are Your Audience-Building Efforts Suffering Due to
Consumer Privacy Concerns?
May 2013
CONFIDENTIAL 7
Global Leader in Privacy Management Solutions 15 years of privacy experience #1 privacy brand & trustmark Robust technology infrastructure
Comprehensive Solution Suite All online channels
Leading global DAA-Approved AdChoices provider (Serving 1B/Day+ Impressions)
Technology + Services + Certifications
Large / Loyal Customer Base Over 5,000 clients Over 90% renewal rate Cross industry solutions
TRUSTe Overview
CONFIDENTIAL 8
Privacy is important when using a mobile device
CONFIDENTIAL 9
• Space constraints
• Inaccessibility
• Poor user experience
Challenges in communicating privacy in a mobile device
CONFIDENTIAL 10
App Store listing
Accessing the privacy policy
Within the app
CONFIDENTIAL 1111
2-clicks away
CONFIDENTIAL 12
7 out of 10 people indicated they are more likely to read a privacy policy that is easy to navigate & read
CONFIDENTIAL 1313
Optimizing the mobile privacy experience
CONFIDENTIAL 14
• Provide relevant information
• Make information accessible at a relevant point in time
– User making a decision
• Deliver the notice in a non-intrusive way
• Do not overwhelm the user experience
Effective policy Summary
Vicki Ryan, Pinsight Media+, Sprint Nextel
Making the most of mobile:Driving Revenue in the Digital Age
Trends& Gaps
The majority of businesseswill increase their mobile MARKETING INVESTMENTS
via: iab, 2011
The mobile outlook
FOR 2013Americans will spend119 MINUTES A DAYon their mobile devices
via: InMobi, 2012
U.S. Smartphoneadoption will growTO 138M DEVICES
via: eMarketer.com
Growing over
$8B
$10.8B Industry by 2016
Mobile ad spending
IS GROWING EVERY YEAR
Introducing
mobile smart. people wise.
™
61%
We have access to an audience of over
55 MILLION
Highest smartphone penetration of major carriers
Powered by Sprint
78% Highest penetration of advanced data users
29% More likely to engage with advertising
mobilecustomers
Sprint customers:
CUSTOMERS ‘OPT-IN’
to receive targeted messages
OUR COMMITMENT TO CUSTOMER CHOICE means a more receptive audience for marketers
TRUSTe certification for the Pinsight Media+ mobile
advertising service ensures ourpro-consumer stance on
customer privacy, transparency & accountability
Smart
TARGETING
Demographics
Behavioral attributes
Location
Highly
PERSONAL MESSAGING& immediate action
in moments that matter.
THE POWER OF MOBILE
ONLINEMOBILE
Unique ad placement
OPPORTUNITIES
OFFLINE
Campaign
InsightsDetailed analytical reporting allows you to measure campaign effectiveness and optimize creative or placements mid-stream.
Q&A
Moderator
Vicki RyanHead of Marketing, Pinsight Media + Mobile AdvertisingSprint New Ventures
Robin AndrussDirector of Privacy SolutionsTRUSTe
Leo ScullinGlobal Industry InitiativesMobile Marketing [email protected]
Upcoming Events & Programs
• Cannes Lions Festival, June 16-23
• CEO & CMO Summit (Park City, Utah), July 21-23
Visit www.mmaglobal.com/events for more details on future events and webinars
Planning for 2013, contact Michael Becker at [email protected] to get involved
Thank You
ADDITIONAL RESOURCES
• Learn more about TRUSTe at http://www.truste.com/products-and-services/enterprise-privacy/TRUSTed-mobile-apps
• Contact TRUSTe at http://info.truste.com/lp/truste/Web-General-LearnMore-Form_LP.html
Sign up for the MMA SmartBrief: www.smartbrief.com/mma
Search for partners or get listed at the Mobile Marketing Industry Directory: www.mobilemarketingindustrydirectory.com
