The Daily Post-Athenian Media Kit · Information and Classifieds Terms and Condition All...

January 1, 2018

The Daily Post-Athenian

Media KitAthens, Tennessee


Market Distribution

Monroe

*Daily Subscriber, Distribution Single Copy & Other TMC Daily & TMC Weekend & TMCZip City Distribution Weekend Surroundings Total Total37303 Athens 3676 3863 3843 7519 770637309 Calhoun 114 159 240 354 39937322 Decatur 431 460 204 635 66437826 Niota 473 490 520 993 101037329 Englewood 420 420 419 839 83937331 Etowah 1033 1133 1172 2205 230537370 Riceville 563 563 707 1270 127037880 Ten Mile 80 84 0 80 84 Miscellaneous 85 94 0 85 94*FSF (5%) 390 405 344 734 749Total Quantities 7,265 7,671 7,449 14,714 15,120

Meigs

Bradley

Polk

Zip Code(37322)

Decatur

Zip Code(37309)

Calhoun

Zip Code(37331)

Etowah

Zip Code(37826)Niota

Zip Code(37370)

Riceville

Zip Code(37329)

Englewood

Zip Code(37303)

Athens

McMinn

*Fluctuating Sales Factors & Production Needs

Zip Code(37880)

Ten Mile

The Daily Post-Athenian The Daily Post-Athenian is proud to have served the news and advertising needs of this community for over 160 years. That makes us the oldest business in continuous operation in McMinn County and the second oldest newspaper in the state of Tennessee. Published every afternoon - Monday through Friday - The Daily Post-Athenian provides comprehensive news coverage in McMinn and Meigs Counties. The Daily Post-Athenian employees are committed to providing our readers the best newspaper in the area. Our advertising sales representatives are eager to provide our advertisers the expert assistance and superior customer service they expect and deserve to plan, design and implement an effective advertising program. Advertising rates and inserting costs are included in this Media Guide as well as our latest circulation information.Please call us at 423-745-5664 or visit our web site at www.dailypostathenian.com if you have any questions about our newspaper operation.

Newspaper Profile

McMinn County, Tennessee McMinn County is located in East Tennessee approximately 49 miles NE of Chattanooga and 52 miles SW of Knoxville on Interstate 75. Athens is the county seat and comprises 12 of the county’s 435 square miles. The towns of Etowah, Englewood, Niota, Riceville and Calhoun are also located in McMinn County and play a vital role in its economy. McMinn County is an educational, industrial and agricultural center. It is the home of Tennessee Wesleyan University, a four year college, and houses a division of Cleveland State Community College. There are more than 100 manufacturers in the county. Additionally, there are manufacturers providing plastics, chemicals, electric motors, hosiery, furniture and a number of products for the automotive industry. McMinn County is also a vibrant agricultural center. It is the leading producer of Grade A milk in the state of Tennessee and is the home of Mayfield Dairy. Beef cattle, hay and feed grains, tobacco, cotton and timber round out the agricultural activity in the area. McMinn County also has a healthy retail and service sector to serve the needs of the county’s 42,000 residents.

Market Profile

Market Location

January 2018

Advertising Rateswww.dailypostathenian.com

The DailyPost-Athenian

P.O. Box 340, 320 S. Jackson Street, Athens, TN 37303 • 423.745.5664

RATE PACKAGESFor advertising in The Daily Post-Athenian

and Surroundings (Total Market Publication)

The Daily Post-Athenian Monday-Friday AMDeadline 3PM 2 Days Prior to Publication Date

Surroundings Wednesday AMDeadline 12Noon Monday Prior to Wednesday

Publication

PREPRINTED INSERTS

SPECIAL DAYS, FEATURES• Wednesday: Schools, Etowah• Thursday: Business• Friday: Religion, Community Life• Surroundings (TMC): Entertainment, Events Information and Classifieds

Terms and Condition All advertising is payable in advance unless credit has been approved in advance. Invoices are mailed as soon as possible after the end of the calendar month. Accounts more than 30 days past due are subject to interest charges of 1-1/2% per month(18% APR). Contract rates are net and are not commissionable. Guaranteed position: add 50%.

General Information The Daily Post-Athenian will exercise every precau-tion to prevent errors or omissions. The newspa-per will not be responsible beyond the actual cost of the space occupied by the item in which any error occurred. The newspaper shall be under no liability for failure

for any reason to insert an advertisement. The Daily Post-Athenian reserves the right to edit, alter or reject any advertise-ment at any time. The Daily Post-Athenian reserves the right to revise advertising rates at any time. Contract advertisers will be notified 30 days prior to any rate adjustment. Advertising set to resemble news must carry the word “advertisement” at the top of the ad. Rates apply only to adver-tising space relative to the regular business owned by the advertiser specified. The space cannot be sublet, nor brokered to others. The Daily Post-Athenian will not be bound by any verbal agreements, promis-es, waivers, understandings or conditions of any nature that are not contained in this rate card. None of the terms and conditions of this rate card may be altered except in writing and signed by the publisher.

TECHNICAL SPECS6-COLUMNMECHANICAL REQUIREMENTS

Inches1 column ............ 1.56”2 column ............ 3.25”3 column ............ 4.93”

4 column ............ 6.62”5 column ............ 8.30”6 column .......... 10.00”

• Gutter width: 0.111 decimal inches• Total vertical column inches: 21• Total page width for double truck: 21.0 decimal inches• Total inches per double truck: 273 column inches• We accept advertising electroncially via email or internet in the following versions or lower: PDF (Adobe Acrobat 10.1.2)* Files in these formats must include all fonts and graphics* All color in CMYK format. While PDFs are preferred, we also accept EPS, TIFF, or JPEG files at a printable resolution (300 - 1200 dpi).• We can receive advertisements through AP ADSEND, CDs or Thumb Drive

Times per year Rates are cost per thousand

1 - 11 12 - 23 24 - 35 36 - 47 52+ 1-8 Pgs. $50.00 $47.00 $45.00 $43.00 $41.0012 Pgs. $55.00 $50.00 $47.50 $45.00 $42.5016 Pgs. $57.50 $52.50 $50.00 $47.50 $45.0020 Pgs. $60.00 $55.00 $52.50 $50.00 $47.5024 Pgs. $62.50 $57.50 $55.00 $52.50 $50.00

Chart shows discounts based on insertsper year, at cost per thousand.Add $2.50 per each four pages above chart.

Retail and Classified Modular Rates and Sizes

Full Page10” x 21” = 126”

Modular Rates:1 Time ...............$1,1344 Times .............$1,033

each run

13 Times ..............$882each run

26 Times ..............$630each run

52 Times ..............$461each run

4 Col. x 10 inches6.62” x 10” = 40”

Modular Rates:1 Time ..................$4804 Times ................$426

each run

13 Times ..............$370each run

26 Times ..............$260each run

52 Times ..............$216each run

1/2 Page Horizontal10” x 10” = 60”1/2 Page Vertical4.93” x 21” = 60”


each run

13 Times ..............$503each run

26 Times ..............$345each run

52 Times ..............$282each run

1/4 Page4.93” x 10” = 30”


each run

13 Times ..............$312each run

26 Times ..............$217each run

52 Times ..............$179each run

1/8 Page4.93” x 5” = 15”


each run

13 Times ..............$162each run

26 Times ..............$114each run

52 Times ................$95each run

4 Col. x 5 inches6.62” x 5” = 20”


each run

13 Times ..............$208each run

26 Times ..............$148each run

52 Times ..............$123each run

2 Col. x 5 inches3.25” x 5” = 10”


each run

13 Times ..............$120each run

26 Times ..............$105each run

52 Times ................$90each run

2 Col. x 2.5 inches3.25” x 2.5” = 5”

Modular Rates:1 Time ....................$804 Times ..................$73

each run

13 Times ................$63each run

26 Times ................$53each run

52 Times ................$43each run

1/16 Page4.93” x 2.5” = 7.5”


each run

13 Times ................$96each run

26 Times ................$86each run

52 Times ................$76each run


Color Rates: Full Color - $150 minimum, $375 maximum

*Pick up any ad and run it as many times as you want within the same week for 50% off.Purchase two ads at 1 time rate - Get three FREE* *(Must run 5 days in a row)

Church and Charity25% discount

Business Builder Ads: $39/week • Minimum 13 weeks(3) 2x2 Ads - (1) DPA; (1) MCA & (1) Surroundings

All ads must run within a 3-month period.

Effective January 1, 2018

IN TENNESSEE:Greene County • The Greeneville Sun

Hawkins County • The Rogersville Review

Cocke County • The Newport Plain Talk

Blount County • The Daily Times

Loudon County • News-Herald

Tellico Village (Loudon Co.) • The Connection

Rhea County • The Herald-News

McMinn & Meigs Counties • The Daily Post-Athenian

Monroe County • The Advocate & Democrat

Sevier County • Touring Publications

IN NORTH CAROLINA:Ashe County • Ashe Mountain Times

Watauga County • The Mountain Times, Watauga Democrat, The Blowing Rocket

Avery County • The Avery Journal-Times

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Company Footprint

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