The Cvent Hospitality Cloud Platform Overview
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Hospitality Cloud
Transcript of The Cvent Hospitality Cloud Platform Overview
Hospitality Cloud
Agenda
State of the Group Business Industry
Introducing the Hospitality Cloud
Hospitality Cloud Growth
Group Business Evaluator
State of the Group Business Industry
Hotel Construction is accelerating again which will decrease RevPar growth over the next few years
2016 Supply & Demand Impacting Future RevPAR
Occupancy
ADR Growth
RevParGrowth
2014
64.4%
4.5%
8.1%
2015
65.5%
4.4%
6.3%
2016
65.7%
5.2%
5.5%
Source: PwC US
Market Share
39%of hotels lost market
share in 201427%
increase in RFPs
But we’ve seen a
International Market Share
Venues are losing market share because competition is increasing
Venues are losing market share because competition is increasing
Losing Market Share
The Growth of the Competitive Pool
~550 Hotel Brands Represented
Rise in Boutiques
Growing Destinations
Abu Dhabi | Dubai | New Orleans | Nashville
234k+Venues & Suppliers
$250B
$103B
Hospitality Revenue from Group Business
Hospitality Revenuefrom Transient and Leisure Business
Hospitality Revenue from Group Business
Hospitality Revenuefrom Transient and Leisure Business
10.7%
$26BCurrently spent on transient
and leisure marketing
$3.9BCurrently spent on group
business marketing
Hotels areUnder Spending on Group Business
10% 4%Less Than
of revenue sent on marketing of revenue sent on marketing
Source: Frost & Sullivan’s Analysis of the US & Global Meetings and Events Market
vGen Y Planners
29%The Shy Generation
More likely to indicate that negotiating with a venue is the most difficult part of the sourcing process
The Online GenerationTop Sourcing Research Channels:1. Online Sourcing Tools2. Search Engine
37%The Neutral Generation
Less likely to start sourcing directly through a venue
RFP Assignment
Custom RFP ViewsBasic Reporting
Routing Rules
Escalation Rules
Proposal Defaults
Parked Reports
Basic Custom Proposal Template
Advanced Custom Proposal Template
RFP Labels
Supplier CertificationDeep Dive Reports
Scorecards
Comp Set Reports
Diamond+
Suggested Ads
Competitive Market Ads
Suggested Ad Boost
Diamond Listings
Display Ads
Video Marketing
Search Screen Sponsorship
Promotions Hub
SocialWall
Blog Sponsorship
Email Newsletter
Premier Marketing Package
Enhanced Marketing Package
Standard Marketing Package
Hero Ads
Elite Meetings Magazine
SpeedRFP Button Recommended Hotels
Suggested AdsCompetitive Market Ads
Diamond ListingsDiamond+
Display AdsHero Ads
Blog SponsorshipVideo MarketingPromotions Hub
Suggested Ad BoostStandard Marketing PackageEnhanced Marketing PackagePremier Marketing Package
Email NewsletterSearch Screen Sponsorship
SpeedRFP ButtonSocialWall
Elite Meetings MagazineRecommended Hotels
ScorecardsDeep Dive ReportsComp Set Reports
Advanced Custom Proposal Template
Basic Custom Proposal Template
RFP AssignmentRouting Rules
Escalation RulesRFP Labels
Custom RFP ViewsProposal DefaultsBasic ReportingParked Reports
Supplier Certification
Group Marketing Solutions
Group Demand Management
Group Business Intelligence
CreateBrand Awareness &
Lead Generation
Group Marketing Solutions
Group Demand Management
Group Business Intelligence
ManageResponse Time
MeasurePerformance Management
Group Marketing Solutions
Group Demand Management
Group Business Intelligence
Luxury Audience Occasional Meetings AudienceCorporate/Enterprise/Third-Party Audience
Hospitality Cloud Growth
RFP Value
2010 2011 2012 2013 2014 2015
$2.4B$3.2B
$4.7B
$6.5B
$8B
$9.8B
Total RFPs Unique Room Nights
2011
2012
2013
2014
2015 1.8M
2011
2012
2013
2014
2015 29M
Source: Cvent 2015 data
825K
1.1M
1.2M
1.6M
9M
14M
21M
27M
Average Size of Business
Average Peak Nights
Source: Cvent 2015 data
Average Room Nights
2009
2010
2011
2012
2013
2014
201576 248
69 213
82 274
77 263
73 227
65 205
68 217
Group Business Digital Adoption
No. of unique planner organizations who sent an
RFP for the first timeNo. of unique planners who
sent an RFP for the first timeGrowth of hotels sending
proposals
878%increase
886%increase
223%increase
{2009-2015} {2009-2015} {2009-2015}
Source: Cvent data
Group Business Elevator
Group Business EvaluatorAnalytical analysis of your group business
26 questions
4 categories:• Acquiring Leads• Converting Leads• Customer Management• Data Monitoring
DEMO
Key Takeaways
Hospitality Cloud is a single platform focused on group business end-to-end sales and marketing solutions
Three pillars: • Group Marketing
Solutions • Group Demand
Management• Group Business
IntelligenceGroup Business Evaluator to assess your group business
Thank You
