The curse of the Penguin
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Transcript of The curse of the Penguin
![Page 1: The curse of the Penguin](https://reader036.fdocuments.net/reader036/viewer/2022062307/55556680b4c90530208b5681/html5/thumbnails/1.jpg)
DON’T BLINK – THE CURSE OF THE PENGUIN
Andrew Bush, Social Media Analyst, Reach Further
![Page 2: The curse of the Penguin](https://reader036.fdocuments.net/reader036/viewer/2022062307/55556680b4c90530208b5681/html5/thumbnails/2.jpg)
Google’s Pet Penguin
The Penguin Hates:
• Unnatural Links
• Dodgy Directories
• Perfect Anchor Text
![Page 3: The curse of the Penguin](https://reader036.fdocuments.net/reader036/viewer/2022062307/55556680b4c90530208b5681/html5/thumbnails/3.jpg)
Panda -> Penguin -> Praying Mantis?
• Don’t get obsessed with beating the latest algorithm change
• Do get obsessed with being natural
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Embrace Nature
Do what companies do:
• Do business
• Do research
• Do human stuff
… and then let people know
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But embracing nature can be difficult…
EXACTLY!
![Page 6: The curse of the Penguin](https://reader036.fdocuments.net/reader036/viewer/2022062307/55556680b4c90530208b5681/html5/thumbnails/6.jpg)
Be smartcan you answer a boring question with an interesting answer?
How to create good content…
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Be vigilantkeep an eye out for opportunities and then react quickly
How to create good content…
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Be unusualcombine two things you don’t usually see together
How to create good content…
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Do researchroot around for hidden gems
How to create good content…
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Go bigbig data, wide themes, massive claims
How to create good content…
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Go smallpick something everyone else thinks is insignificant and make it significant
How to create good content…
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Exploit human weaknessif all else fails, put a baby animal on it
How to create good content…