The Cult Of The Now - Rethinking Digital Marketing
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Transcript of The Cult Of The Now - Rethinking Digital Marketing
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Start at the beginning.!
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Friendship, family, companionship - life is an infinite web of connections. They are the building blocks of our DNA.!!
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Human connections are complex, muddy, often beautiful, often fraught. Online connections are curated, chosen, edited, retouched. !!
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How do we discern whether one connection is more valuable than another?!
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Which connections further love and friendship, and which are driven by status, recognition, fame, prestige and attention?!!
Maslow's Hierarchy of Needs.
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“A flight from conversation can compromise our capacity for self-reflection.”!!Sherry Turkle, MIT !
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What is missing in human connections that we favour online connections instead?!!
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Number of devices connected to IP networks will be three times the global population by 2016.!!
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Our brains are being rewired to favour short interactions over long interactions.
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How do counter this as individuals?!Ask yourself, what is valuable to you?!
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An Information Diet requires “conscious consumption, planning and sharpened skills.”!
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Choose platforms wisely - in their raw state, social media platforms are simply blunt instruments.
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Seek spaces of refuge - both temporal and physical. Learn to be bored.!
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Are you part of the problem? Ask yourself, what is valuable to everyone else?!!
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Pay more attention to the point and purpose of what you are doing.
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“Is now a good time?” Are you just interrupting someone, or are you actually doing something valuable?!
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Do we need more choices? Expand, expound and deepen experiences with actions and context.!!
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Be strategic about developing content - have a strategy, a narrative. Make people want to turn the page.
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Do we need to get it all right, right now? Will the future solve the problem for us?
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The end of the beginning. !
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wearethenest.com. stuartbuchanan.com.!!Images from Flickr Creative Commons (in order of presentation) michellerlee, seranyaphotography, caiosz, jrparis, nervsappy, carsten_tb, nest, uicdigital, stefz, blackbiscuits, qiaomeng, luigi9555, arselectronica, aagius, davidyuweb, donbrubacher, jamelah, oflittleinterest, damaradeaella