The Concentrix Branding Guide 2020
Transcript of The Concentrix Branding Guide 2020
WE ARECONCENTRIX.
ConcentrixBranding Guide2020
The
Manila, Philippines2020
Concentrix Workspace Design Services
0 Contents
1. Who We Are
2. Our Branding Philosophy
3. Branding Strategy
4. Concentrix Palette
5. Logos and Trademarks
6. Map: Global Locations
7. Vision Statement
8. Culture Statement
9. The 3Vs
10. Powerwords
1
3
5
7
9
14
16
18
28
33
11. Concentrix Vision, Culture and Operating Philosophy
12. Security Posters
Imagery 53Typography 54
Consolidated 19Individual 25
Colors 56Logos and Trademarks Placement 57Other Visual Arts 58
41
43
13.Other Branding Peripherals 46
Our Creative Expression 52
Contents
1WhoWe Are
Every day, from more than 40 countries and across 6 continents, our staff delivers next generation customer experience and helps companies better connect with their customers. We create better business outcomes and differentiate our clients through technology, design, data, process, and people.
Concentrix provides services to clients in ten industry verticals: automotive; banking and financial services; insurance; healthcare; technology; consumer electronics; media and communications; retail and e-commerce; travel and transportation; energy and public-sector.
We
areWho we are
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2 Our BrandingPhilosophy
BOLDDISRUPTIVEFANATICALCONTRARIAN
Our Branding is a reflection of our culture and values, and epitomizes Concentrix’s character of being BOLD, DISRUPTIVE and essentially DIFFERENT BY DESIGN™.
This is reflected in the play of colors, the images and styling used; even the interior design and architecture of the Concentrix workspace. We think differently and push the boundaries of possible artistic expressions of the Concentrix culture.
Our Branding Philosophy
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3 BrandingStrategy
BrandingStrategy
· Logo
Main Lobby Wall(preferably facingthe main door)
Any of the following:· Culture Statements· 3Vs· Powerwords
Cafeteria andBreakout Spaces
· Culture Statements
Training Rooms
· Account Branding— Client BrandingGuidelines will befollowed
Production Areas
Any of the following:· Culture Statements· Powerwords
Any of the following:· Culture Statements· Powerwords
Other Hallwaysand Corridors
Any of the following:· ConsolidatedCulture Statements· Vision· Consolidated CNXBranding
ConferenceRooms
· Vision Statement· Map· 3Vs· Security Posters
Lobby Hallways
How We Brand the Concentrix WorkspaceBranding Strategy
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4 ConcentrixPalette
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SpecificationsConcentrix Palette
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
R0 G51 B102C100 M82 Y0 K30PMS 2757
BLUER255 G204 B0C0 M18 Y100 K0PMS 116
GOLDR255 G102 B51C0 M80 Y100 K0PMS 179
ORANGER0 G153 B153C90 M0 Y28 K22PMS 7474
TEAL
R198 G217 B50C28 M0 Y100 K0PMS 382
GREENR138 G121 B103C0 M14 Y28 K60PMS Warm Gray 10
DARK GRAYR172 G160 B149C0 M8 Y14 K38PMS Warm Gray 7
LIGHT GRAY
R0 G0 B0C75 M68 Y67 K90PMS BLACK C
BLACK
R0 G153 B153C90 M0 Y28 K22N/A
WHITE
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5 Logos andTrademarks
Clearance
The minimum clear space that must surround the top and bottom of the logo is equivalent to the height of N, while width of N for the sides. This guideline also goes with every other logo form we have (see Logo Form section).
Always ensure that the logo has ample space from other elements in your design.
The Structure
Swirl
Logotype
Trademark
Minimum Size
Logo should never appear small than 80 px (on-screen) or 28 mm (printed). This is to ensure the clarity of details and readability of the brand.
On-screen: 80 pxPrint: 28 mm
On-screen: 80 pxPrint: 28 mm
The LogoLogos and Trademarks
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Vertical
Horizonal/Panoramic
Forms and Colorways
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The LogoLogos and Trademarks
Material Chart
Interior Logo
Recommended Materials Recommended Sizing
Exterior Logo
· Stainless steel with backlight· Acrylic Build-up with Backlight· Acrylic Cut Out
· Acrylic with LED· Aluminum Siding
· Scale to available building signage space
Width: Min. 2000 mmHeight: Proportioned with widthThickness: Max. 75 mm
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
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The SwirlLogos and Trademarks
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
minium clear space
min
ium
cle
ar s
pace
minium
clear space
minium clear space
Clearance
Always ensure that the logo has ample space from other elements in your design.
The minimum clear space that must surround the top and bottom of the swirl is a 2x2 grid based on a 9x5 grid (see figure above)
In some, cases the swirl can also be utilize in such a way it is only peeking from the artwork.
Do’s and Don’ts
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Different By Design™Logos and Trademarks
Forms and Colorways
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Vertical Horizontal
Vertical Horizontal
Design RulingDon’t strech, distort or transform it. Use approved colors (see Forms and Colorways above), and proportions only.
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6 Map:Global Locations
SpecificationsMap: Global Locations
Map Implementation
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Global Consistency, Local Intimacy
Acrylic cutout (World map)Sticker cutout (CNX regions)
Material Specifications
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only. Should always be implemented as a set. Size can vary depending on the wall/column. Always ensure a 1-foot allowance (see red area below) between the tip of the map and the wall edge.
Global Consistency, Local Intimacy
Global Location MapVersion:Application:
2017Full Wall
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7 VisionStatement
SpecificationsVision Statement
Horizontal
Recommended MaterialsStyling RecommendedSizing/Proportion
Square
Panoramic
· Sticker on sintra· Acrylic Build-up with Sticker Background· Acrylic/Sticker Cut Out
· Sticker on sintra· Acrylic Build-up with Sticker Background· Acrylic/Sticker Cut Out
· Sticker on sintra· Acrylic Build-up with Sticker Background· Acrylic/Sticker Cut Out
WxH Scaling Ratio: 4:3
WxH Scaling Ratio: 1:1
WxH Scaling Ratio: 4:1
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
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8 CultureStatements
8.1 Consolidated CultureStatements
ConsolidatedCulture Statement
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only.
Blue - People and StatementVersion:Application:Size:
Material:
OriginalPoster / Scaled to wall2 ft x 3 ft; or609.6 mm x 914.4 mmSticker on Sintra; orSticker on acrylic boards
Black - StatementVersion:Application:Size:
Material:
OriginalPoster / Scaled to wall4 ft x 5 ft; or1219.2 mm x 1524 mmSticker on Sintra; orSticker on acrylic boards
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ConsolidatedCulture Statement
Full Wall
Sticker on sintraMaterial Specifications
Width: Max. 150% of original widthHeight: Full wall height
Dimension
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only.
Do’s and Don’ts
Colors
Color Overlayover Image
Blend: Multiply 100%
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Statement & LifestyleVersion:Application:Size:
2017Full WallScaled to Wall
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ConsolidatedCulture Statement
Colors
Design RulingThe backgrounds may be extended to a certain scale as long as it is still visually appealing and the space on both sides are not unappropriately proportioned with the culture typography. An exhibit of do’s and don’ts is provided (see below).
Full Wall
Poster
v For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Statement & SymbolismVersion:Application:Size:
2017Full WallScaled to Wall
Colors
Statement & SymbolismVersion:Application:Size:
2017Poster2 ft x 3 ft; or609.6 mm x 914.4 mm
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For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
ConsolidatedCulture Statement
Deconstructed DebossedVersion:Application:Size:
2019Full WallScaled to Wall Width
Design RulingOnly scale by ratio proportion. Refrain from stretching, skewing and distorting. Major changes in proportion, size and execution shall be under approval of Global Real Estate Design before execution. Please file a ticket in Help Desk and contact [email protected].
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For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
ConsolidatedCulture Statement
Lighted Wood PlanksVersion:Application:Size:
2019Full WallScaled to Wall
Design RulingOnly scale by ratio proportion. Refrain from stretching, skewing and distorting. Major changes in proportion, size and execution shall be under approval of Global Real Estate Design before execution. Please file a ticket in Help Desk and contact [email protected].
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8.2 Individual CultureStatements
IndividualCulture Statement
Colored (Set) Black (Set)
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only. Artworks should never be used as a full wall graphic.
Poster
Bolt Hole
80 m
m
50 mm
50 m
m
80 mm
Powerwords & StatementVersion:Application:Size:
2017Poster2 ft x 3 ft; or609.6 mm x 914.4 mm
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IndividualCulture Statement
Poster 2x3ft
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only. Artworks should never be used as a full wall graphic.
Poster
Bolt Hole
80 m
m
50 mm
50 m
m
80 mm
Blue - Statement onlyVersion:Application:Size:
OriginalPoster2 ft x 3 ft; or609.6 mm x 914.4 mm
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9 The 3Vs
OriginalThe 3Vs
The 3Vs
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only.
to our staff, customers and shareholders is considered and upheld in all we do.
lets us quickly react and adapt to change, identify and eliminate problems and take advantage of new opportunities.
throughout the organization allows us to see and address problems and opportunities.
VelocityVisibility3Vs
Value
Global StandardVersion:Application:Size:
OriginalFull WallScale to wall
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Dynamic 3VsThe 3Vs
Consolidated 3Vs
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Individual 3Vs
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only. Artworks should never be used as a full wall graphic.
Poster
Bolt Hole
80 m
m
50 mm
50 m
m
80 mm
Powerwords & LifestyleVersion:Application:Size:
2017Poster2 ft x 3 ft; or609.6 mm x 914.4 mm
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Dynamic 3VsThe 3Vs
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Basketball PowerwordsVersion:Application:Size:
2017Full WallScaled to Wall
Volleyball PowerwordsVersion:Application:Size:
2017Full WallScaled to Wall
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MinimalistThe 3Vs
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Individual Consolidated
Minimalist Icon + StatementVersion:Application:Size:
2017Poster / Full WallScaled to Wall
Minimalist Icon + StatementVersion:Application:Size:
2017Poster / Full WallScaled to Wall
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10 Powerwords
StandardPowerwords
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingDon’t strech, distort or transform. Use approved proportions only. Can be cropped based on preferred dimension but make sure the subject is still emphasized.
Powerwords & LifestyleVersion:Application:Size:
2017Full WallScaled to Wall
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StandardPowerwords
Bold
BoldWe are bold in our decisions
Disruptive
DisruptiveWe are disruptivein the marketplace
Tenacious
TenaciousWe are tenacious in ourpursuit of excellence
Openness
OpennessWe value knowledge, openness,
and transparency
Contrarian
ContrarianWe have contrarian views onhow to run a business
One Team
One TeamWe all contribute andare one Concentrix
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only. Artworks should never be used as a full wall graphic.
Poster
Bolt Hole
80 m
m
50 mm
50 m
m
80 mm
Powerwords & LifestyleVersion:Application:Size:
2017Poster2 ft x 3 ft; or609.6 mm x 914.4 mm
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BoldWe are bold inour decisions
FanaticalWe are fanatical about
our clients and sta�
IntegrityWe have high integrity
with exemplary character
ContrarianWe have contrarian viewson how to run a business
OpennessWe value knowledge, openness
and transparency
DisruptiveWe are disruptive in
the marketplace
TenaciousWe are tenacious in our
pursuit of excellence
InvestWe invest inthe future
OneWe all contribute andare one Concentrix
MinimalistPowerwords
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingChanges in proportion, size and execution can be modified, provided it is approved by the Global Real Estate Design. Please file a ticket in Help Desk and contact [email protected].
Minimalist Icon + StatementVersion:Application:Size:
2019Poster / Full WallScaled to Wall
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Cartoon CalloutsPowerwords
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
ABOUT OURCLIENTS AND STAFF
WE ARE FANATICAL
WE HAVE HIGH INTEGRITY WITHEXEMPLARYCHARACTER
contribute
WE HAVE contrarian
views on howto run a
business
tenaciouswe are
in ourpursuit ofexcellence
KNOWLEDGE, opennessand transparency
we value
we are
bold inour decisions
we aredisruptivein the marketplace
investin the future
we
we
all
visibility
velocityvalue
Design RulingCan either be indidually installed per culture/value or be in one branding altogether as a wall mural. Characters are interchangeable as per client. Additional/localized characters are subject for approval from Global Real Estate Design.
Cartoon CalloutsVersion:Application:Size:
2019Full WallScaled to Wall
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For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Symbolism TypographyPowerwords
Design RulingChanges in proportion, size and execution can be modified, provided it is approved by the Global Real Estate Design. Please file a ticket in Help Desk and contact [email protected].
SymbolismVersion:Application:Size:
2019Full WallScaled to Wall
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For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Deconstructed TypographyPowerwords
Design RulingChanges in proportion, size and execution can be modified, provided it is approved by the Global Real Estate Design. Please file a ticket in Help Desk and contact [email protected].
DeconstructedVersion:Application:Size:
2019Full WallScaled to Wall
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Powerwords Palette TypographyPowerwords
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingChanges in proportion, size and execution can be modified, provided it is approved by the Global Real Estate Design. Please file a ticket in Help Desk and contact [email protected].
Palette + PowerwordsVersion:Application:Size:
2019Full WallScaled to Wall
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11ConcentrixVision, Culture and Operating Philosophy
CNX ConsolidatedConcentrix Vision, Culture and Operating Philosophy
Consolidated Branding
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only.
Black - StatementVersion:Application:Size:
2019Poster / Scaled to wall4 ft x 5 ft; or1219.2 mm x 1524 mm
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12 SecurityPosters
2020 VersionSecurity Poster
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
CREATING A SECUREWORK ENVIRONMENT
For more information, please contact [email protected] case of emergency, call +91-124-4717444 / +91-124-4359813
SECURITYIS EVERYONE’SRESPONSIBILITY
Declare your authorized mobile phone, pen or paper to the SECURITY OFFICER for verification.
PROHIBITED ITEMS INSIDE PRODUCTION AREAS:
ACCESS GUIDELINESFOR TURNSTILES
Allow incoming employee to enter first
Turnstiles allows only one-way movement
Do not carry unauthorized items into the production area
Tailgating is prohibited
For more information, please contact [email protected] case of emergency, call +91-124-4717444 / +91-124-4359813
Design RulingChanges in proportion, size and execution can be modified, provided it is approved by the Global Real Estate Design. Please file a ticket in Help Desk and contact [email protected].
Modern InfographicVersion:Application:Size (Poster):
Size (Banner):
2020Poster / Banner2 ft x 3 ft; or609.6 mm x 914.4 mm3 ft x 5 ft; or914.4 mm x 1524 mm
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SECURINGBUSINESSENVIRONMENT
For more information, please contact [email protected] case of emergency, call +91-124-4717444 / +91-124-4359813
Always wear & display your Concentrix ID Badge.
Do not tailgate. Badge in at all access readers.
Do not carry restricted/prohibited items into the production area.
Unauthorized photography within premises is not allowed.
Ensure you fill in correct details.
Ensure you are escorted by your host employee, while on Concentrix premises.
Please return your visitor badge before leaving Concentrix premises.
EMPLOYEES
All bags/personal items are liable to be searched by Security. If asked please cooperate with Security.
Always secure your personal belongings/ Concentrix assets.
In case of any Security related concerns, please contact nearest Security Control Room.
EVERYONE
VISITORS
LOCKERSECURITYGUIDELINES
For more information, please contact [email protected] case of emergency, call +91-124-4717444 / +91-124-4359813
THINGS TO REMEMBER:
0101
Always ensure your locker is closed & locked properly. Use good quality locks.
Keep your mobile phones on silent/switch-off mode. Ringing of mobiles attracts attention/causes disturbance to others.
Don’t share your keys & lock security codes with anyone.
If you notice that your padlock is becoming loose/defective, replace them immediately.
In case you lose/forget your keys, contact facility team for help, do not damage the lockers.
Locker rooms are under CCTV Surveillance. However, it is our own responsibility to secure our lockers & personal belongings kept inside.
Do not keep valuables and much cash in your lockers.
2020 VersionSecurity Poster
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Design RulingChanges in proportion, size and execution can be modified, provided it is approved by the Global Real Estate Design. Please file a ticket in Help Desk and contact [email protected].
Modern InfographicVersion:Application:Size (Poster):
Size (Banner):
2020Poster / Banner2 ft x 3 ft; or609.6 mm x 914.4 mm3 ft x 5 ft; or914.4 mm x 1524 mm
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13 OtherBrandingPeripherals
Candy StripOther Branding Peripherals
The Candy Strip
Sample UsageDescriptionThis can be used as add-on for existing layouts. This seamless graphic device can be repeated indefinitely.
Can be placed vertically and horizontally along a graphic (most commonly below it).
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
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Door SignOther Branding Peripherals
Standard
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
DescriptionConsidered a global standard. Editable file can be downloaded through the CNX Branding Library.
Width: 355.6 mm (14 in)Height: 152.4 mm (6 in)
Dimension
Global StandardVersion:Application:Size:
OriginalMounted sign14 in x 6 in; or355.6 mm x 152.4 mm
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Door SignOther Branding Peripherals
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
DescriptionDoor sign in contemporary 3D deconstructed form consisting of the base layer (gradiented) ,front layer (black) and the label (cutout letters).
A customized door label first utilized in some of the model sites in the Philippines.
Deconstructed
DeconstructedVersion:Application:
2019Mounted sign
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Restroom Signage
GENDER SENSITIVE
Small SignagesOther Branding Peripherals
For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
Facility and Safety Signs
Global StandardVersion:Application:Size:
OriginalMounted sign9 in x 9 in
Global StandardVersion:Application:Size:
OriginalMounted sign6 in x 14 in
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For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]
ID Badge FrameOther Branding Peripherals
Layout Actual ImageDesign RulingFor modification in size, proportion and other inquiries regarding this artwork. Please file a ticket in Help Desk and contact [email protected].
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Concentrix branding will continue to evolve in terms of design and styling and new creative modes of expression may be adapted, depending on the overall design of the facility.
These designs may be used as long as the content and narrative are unchanged and the styling aligns with the Concentrix branding philosophy.
OurCreativeExpression
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ImageryAllowed
Not allowed
Cliche images Staged images with unnatural light Images without context
Cluttered and busy images Sensual/meme material images Cheesy and obviously-edited images
Use images that are relevant to the content of the branding
Use photos that depict actual movement or scenarios instead of staged or fake
Use images that tells a story
The use of vector images for CNX culture statements should be limited and if ever used, the styling should reflect the content of the branding
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TypographyUse the allowed Concentrix typefaces for all branding content
Helvetica Neue LT Std is used mainly for headline texts (especially Bold Condensed) and other copies that require emphasis.
Montserrat is a new typeface that has been around since 2018. Standardized as a substitute to the previous typeface Helvetica for a fresh newer minimalist look.
Helvetica Neue LT Std Condensed
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Helvetica Neue LT Std Ultra Light CondensedHelvetica Neue LT Std Thin CondensedHelvetica Neue LT Std Light CondensedHelvetica Neue LT Std Regular Condensed
Helvetica Neue LT Std Medium CondensedHelvetica Neue LT Std Bold Condensed Helvetica Neue LT Std Heavy CondensedHelvetica Neue LT Std Black Condensed
Montserrat
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Montserrat ThinMontserrat Ultra LightMontserrat Extra LightMontserrat LightMontserrat Regular
Montserrat MediumMontserrat SemiBoldMontserrat BoldMontserrat ExtraBoldMontserrat Black
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TypographyRoboto is an alternative typeface, basically used in sub-headlines, bodies of paragraphs, bulleted items.
Roboto
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Roboto ThinRoboto LightRoboto RegularRoboto Medium
Roboto MediumRoboto BoldRoboto Black
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ColorsBackground and/or predominant colors of images should reflect Concentrix colors (refer to pg.4)
Sample Artworks
WE AREONE
#OneTeam#OneConcentrix
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Logo andTrademarks Placement
Different by Design™Company Logo
#ONETEAM#ONECONCENTRIX
WE ARE ONE
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Other Visual ArtsOther Visual art forms may be used depending on the interior design plan of a workspace facility. This is allowed as long as the Concentrix branding content will not be changed and Imagery guidelines will be followed.
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