Current City Branding Guide
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Transcript of Current City Branding Guide
CITY CURRENTe n e r g y c o .
CONTENTS
3 Our MissionBrand 4
5
6
7
8
9
10
11
Logo
Do’s
Don’ts
Colors
Graphic Elements
Letterhead
1
Business Card
Typography
Promotion12
13Inspiration
Competitors14
15
OUR MISSIONWe know your business is constantly changing, just like
the wind. What if your energy costs were steady? Steady at a low rate? That’d be one less thing on your mind to worry
about for your business.
City Current will help you sketch out your energy plan from start to finish. Sort of like a “personal energy blueprint”.
We curate all the best energy options in your area to provide you with the most enviornmentally friendly energy
sources for your business.
Here at City Current Energy Company, we are dedicated to transforming urban enviornments with
eco-friendly energy options.
CITY CURRENTe n e r g y c o .
3
We work closely with other energy companies, because deciding whether a Darrieus Wind Turbine or a Savonius Wind Turbine is right for your company can be confusing! To sum it up, we speak “wind turbine talk” and like to keep our dialogue as clear as possible.
We take complex information and turn it into something everyone can understand. A consistent design element for our company is perfect circles and asymmetric curves. We stick to a limited color palette to keep our look fresh, clean, and profressional.
BRAND
4
Friendly & Approachable Design.
LOGO
5
“City Current” is always presented in capital letters and in Bellrose Lite, while “energy co.” is presented in a lowercase Futura PT Book type treatment. The type must be center aligned and under the image. The background color is slightly off to the right of the black stroked circle.
CITY CURRENTe n e r g y c o .
Current City Energy Co.’s logo represents the power of substantial wind energy meeting the urban landscape. It uses wide curves for the windmill icon, in contrast to the linear forms of the buildings behind it.
Our logo must have at least the length of the wind turbine blade of protected area surrounding each edge.
CITY CURRENTe n e r g y c o .
6
DO’S
CITY CURRENTe n e r g y c o .
Keep the minimum logo size to .75 inches.
CITY CURRENTe n e r g y c o . CITY CURREN
T
e n e r g y c o .
CITY CURRENTe n e r g y c o .
DO NOT
alter the proportions.DO NOT
rotate the logo.
DO NOT
place over any images, patterns,or text.
DO NOT
place less than a wind turbine bladelength away from another element.
DON’TS
7
CITY CURRENTe n e r g y c o .
TEXT BOXTEXT BOXTEXT BOX
CITY CURRENTe n e r g y c o .
DO NOT
use unapproved colors.Refer to Page 8.
RGB: 75, 192, 175CMYK: 65, 0, 39, 0Hex: #4BC0AFPANTONE P 130-5 U
CITY CURRENTe n e r g y c o .
COLOR
Use this black and white version of the logo for small
size applications or other special print requirements.
Current City’s iconic blue is refered to as “Current Turquoise.” The color used in patterns is “Pattern Blue.” They both translate easily between applications.
RGB: 131, 206,196 CMYK: 47, 0, 28, 0Hex: #83CEC4PANTONE GREEN P 0921 U
CURRENTTURQUOISE
PATTERNBLUE
8
TYPOGRAPHY
Bellerose Lite: 1.0
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@$%&
Futura PT Book
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@$%&
Futura PT Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@$%&
Our typography is essential to our brand. Bellerose Lite 1.0 is our display font and is used for headings only. It showcases perfect circles and angled accents. Futura PF Book should be used for all other copy. It is legible, yet still keeps the round forms like our display font. No serif fonts should be used to represent City Current.
9
GRAPHIC ELEMENTS
Business cardSkyline
Logo Skyline City CurrentWind Turbine
Pattern Blue onCurrent Turquoise
White onCurrent Turquoise
Current Turquoiseon Black
10
LETTERHEAD
CITY CURRENTe n e r g y c o .
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Vis at oportere posidonium, reque soluta an pri. Ad inani alienum mei, persius indoctum id per. Hinc postea intellegam ea eam. Te vel agam antiopam, sed corrumpit persequeris te. Ut offendit consequat aliquando sea.
Eos in alia dicit, nam ne enim propriae principes. Nam possit viderer ad, pro ea simul maiestatis. Cu vel omittam rationibus inciderint, et sint agam electram mel, eu rebum nulla mel. Vitae delicatissimi at ius, tota malis at eos. Elitr habemus eos ad, virtute mediocrem vix eu. Vix et liber iriure reprehendunt. An putent explicari eloquentiam est, viris officiis fabellas eu pro.
Jane DoeChief Executive Officer
Dear Mrs. Doe,
1.5 in
2 in
6.5 in
7 in
1in2 in
Left alligned
Rightalligned
FORMAT 8.5 x 11 inchesFONT Futura PT Book
FONT SIZE 12 pt
11
www.ci tycurrent . com
Jane DoeChief Executive Officer
312.555.5427jane@ci t ycur ren t .comwww.c i t ycur ren t .com
CITY CURRENTe n e r g y c o .
BUSINESSCARDS
FORMAT 2 x 3 inches
FRONT BACK
.5 in
.5 in
NAMETITLE
PHONEEMAIL
WEBSITE
Futura PT Heavy, 15 ptFutura PT Heavy, 9 ptFutura PT Book, 11 ptFutura PT Book, 11ptFutura PT Book Oblique, 11 pt, Current Turquoise
12
PROMOTION
13
Pictured are promotion examples following proper Current City branding guides.
Bellerose Light:1.0SFUI DISPLAY ULTRALIGHT
FOGTWONO5CASH CURRENCY
CAVIAR DREAMS
INSPIRATION
14
15
COMPETITORS
· manufacturer, seller, installer, and servicer of wind turbines· serious tone· built production facilities in more than 12 countries· design uses a lot of photography
· focused on style· enviornmentally friendly home improvements· welcoming, friendly tone· brand uses earth tones: greens, browns · flat design
· data driven· customizable turbines· professional, yet friendly tone· brand colors lime green and greys· design uses a mix of photography and flat design
vestas.com ugei.com
ecohomeimprovement.com