The codes and conventions of a

newspaper advertBy Beth Leck

Tagline is the biggest text

Scheduling is the smallest text

A picture relevant to the topic

All same font, this is called house style.

Each channel always has its logo in the same place for every advert they make.

A time and date.

A striking image- using basic photography skills such as rule of thirds.

Readable font in bold.

Highlighted title Tagline anchors image

Images are normally humorous or controversial; this makes them visually interesting.

The brightness of the image and the colours used connote the type of genre this documentary represents.

All of these images, like the others I have just analysed all contain the codes and conventions a newspaper advert is meant to contain in order for it to be conventional and appealing to the audiences. They all contain A title, A Logo, a tagline and scheduling (and are conventional in the way they display them through size and highlighting). All contain a colour scheme, readable and same fonts; causing house style throughout all of the audiences. They all contain a humorous or controversial image (in relation to the topic of the documentary). All images follow the rule f thirds, therefore making it pleasant to the viewers eyes. They all have different types of lighting (Yet again depending on genre) etc.