The Chinese Daily Deal Market in November 2011, Special - Meituan and Chengdu restaurant merchants

Chinese Daily Deal Websites

2011 Nov. Report

Special 1: Meituan Analyzed

Special 2: Chengdu Merchants Analytics

Data source: Dataotuan.com 2011 Nov. 1-30 Published: Dec. 20, 2011

Dataotuan.com

© Dataotuan - blog.dataotuan.com – www.dataotuan.com - Nov. 2011 2

Table of Contents

Specifications

Main Daily Deal Websites Analytics

Deals Overall Comparison

Regions & Cities

Top Deals Analytics

Summary

Special: Deal Website (Meituan) & Merchants Analytics

About Dataotuan

Dataotuan Tracks & Helps

Dataotuan Sells

Dataotuan Announcements – Countries, Maps, Mobile

Contact


Specifications 1 – Data Definitions

1. All the data have been collected in the period Nov. 1-30, 2011.

2. Number of deal sites tracked: 125

3. Number of cities tracked: 345

4. Definitions:

① Nr. Deals – number of deals closed with the merchants and launched

on the deal sites. (including the number of failed deals)

② Nr. Sold – total number of times that the consumers bought deals.

③ Revenue: Nr.Sold * Current price (the price the consumer pays)

④ Top Deals – the 500 deals which generated the most revenue. Real

estate and car deals are not included in the top deals as they are more

likely to be advertisements instead of the real online shopping deals.

⑤ Local deals – the localized service deals, including dining, leisure and

life services. Normally they are only available for consumers from a

specific city.

*See for a full overview of what data Dataotuan has “Dataotuan Tracks & Collects”


Specifications 2 - Categories

Deals category/subcategory specification by Dataotuan.

Dining Leisure Life Shopping Others

Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw

Seafood/Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation

Drinks/Dessert Drama/Shows Pet Care Household

General vouchers

for supermarkets,

gasoline station,

mobile phone

minutes, etc.

Asian Food Travel Education/Training Clothing/Footgear

Western Food KTV Medical Services Jewelry/Accessories

Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids

Dining Others Leisure Others Beauty/Massage Electronic Products

Life Others Shopping Others

© Dataotuan - blog.dataotuan.com – www.dataotuan.com - Nov. 2011

Top Daily Deal Websites – Market Share 1

In terms of total revenue, Meituan has the biggest market share (12.5%).

The top 20 deal sites account for 92.8% of the market share.

Meituan, 12.5%

Lashou, 9.7%

55tuan, 9.6%

58tuan , 7.6%

Nuomi, 6.8%Dianping, 6.7%

Ftuan, 6.2%

Manzuo, 3.8%

Didatuan, 3.7%

24quan, 3.6%

Juhuasuan, 4.4%

Ayatuan, 3.3%

Ganji, 3.5%

Pingtuan, 1.2%

Gaopeng, 2.9%Juqi, 1.9%Gocn, 1.8%

Liketuan, 1.2%

Shuangtuan, 1.1%

Others, 7.2%

Tuanok, 1.3%


Top Daily Deal Websites – Market Share 2

Top 10 Websites (Revenue)

Juhuasuan (Taobao) & Didatuan got into the top 10 for the first time.

24quan and Ganji left the top 10.

Sept Oct Nov

55tuan 10.3% Lashou 12.7% Meituan 12.5%

Lashou 10.0% Meituan 12.0% Lashou 9.7%

Ftuan 9.2% 55tuan 9.3% 55tuan 9.6%

Meituan 8.8% 58tuan 9.1% 58tuan 7.6%

58tuan 8.2% 24quan 6.0% Nuomi 6.8%

Dianping 6.6% Dianping 5.4% Dianping 6.7%

24quan 5.4% Nuomi 5.3% Ftuan 6.2%

Nuomi 5.3% Manzuo 3.9% Juhuasuan 4.4%

Manzuo 5.3% Ftuan 3.7% Manzuo 3.8%

Gaopeng 3.7% Ganji 3.5% Didatuan 3.7%

Total 72.7% Total 70.9% Total 71.0%


Sites Ranking Comparison From September to November, Meituan has been ranking in the top 3 in terms

of Total Nr. Sold and Revenue.

In November, Meituan ranks No 1 in Revenue for the first time.

Rank Nr. of Deals Total Nr. Sold Revenue

Sept Oct Nov Sept Oct Nov Sept Oct Nov

1 55tuan 55tuan 55tuan Lashou Meituan Meituan 55tuan Lashou Meituan

2 24quan 24quan 24quan Meituan Lashou Nuomi Ftuan Meituan Lashou

3 58quan 58quan 58quan 55tuan 55tuan 55tuan Meituan 55tuan 55tuan

4 Lashou 24quan Meituan Manzuo Nuomi Lashou Lashou 58tuan 58tuan

5 Meituan Meituan 24quan Nuomi Ganji Ganji 58tuan 24quan Nuomi

6 Gaopeng Gaopeng Ftuan Ganji Manzuo Manzuo Dianping Dianping Dianping

7 Ftuan Ftuan Didatuan 24quan 58tuan 58tuan 24quan Nuomi Ftuan

8 Manzuo Manzuo Gaopeng Dianping 24quan Mengmai Nuomi Manzuo Juhuasuan

9 Nuomi Nuomi Juhuasuan 58tuan Dianping Dianping Manzuo Ftuan Manzuo

10 Ganji Didatuan Nuomi Ftuan Mengmai 24quan Gaopeng Ganji Didatuan


The average price overall is 131 Rmb, the average discount overall is 64%.

The average price ranges from 93.5 to 255.6 Rmb; The discount of the top 10

deal sites ranges from 59% to 65%.

93.5

255.6

0

50

100

150

200

250

300

美团拉手窝窝团 58团糯米点评团 F团聚划算满座嘀嗒团

Average Price Overall price/deal: 131 Rmb

59%

65%

56%

57%

58%

59%

60%

61%

62%

63%

64%

65%

66%

Meituan

Lashou

55tuan

58tuan

Nuomi

Dianping

Ftuan

Juhuasuan

Manzuo

Didatuan

Average Discount

Overall average discount: 64%

Sites Pricing strategy


The amount of deals continues to increase.

November is the 1st month that the average revenue/deal stopped dropping.

4568858509

78752

102294118732

129193

148426

May June July Aug Sept Oct Nov

Nr. Deals

96112

126137

148137 131


Average Price（Rmb）

23984

2022717031

13570 13322 12149 12354


Average Revenue

1325

806

588454 398

468 453


Average Nr. Sold

Deals Overall Comparison


Shopping,

17.3%

Others, 6.4%

Dining,

31.3%

Life, 23.0% Leisure,

22.0%

Dining Leisure Life Shopping

Dining deals make up 31.3% of all deals launched, followed by Life service

deals (23%) and Leisure deals (22%).

Dining deals are the cheapest, with the smallest discount.

Life services deals are the most expensive, even after the biggest discount.

Average Nr. Sold 285 306 1129 1102

Average Price (Rmb) 83 136 193 101

Average Discount 52% 64% 81% 63%

Deals Category Comparison


Daily Deals in Different Regions Local deals (Dining, Leisure and Life services) account for 76.3% of the total

number of daily deals.

The amount of daily deals launched in East China are far more than the other

regions. Southwest and especially Northwest China are trailing behind.

In South China the average deal price is the highest, in Central China it's the

lowest.

Nr. of Local

Deals

Average Nr.

Sold/ Deal

Average Price/

Deal (Rmb)

Average

Discount

East China 42947 214 133 3.6

NorthChina 17828 281 151 3.4

South China 15941 199 156 3.5

Central China 11874 199 96 3.5

Northeast China 9950 199 106 3.8

Southwest China 8082 229 142 3.6

Northwest China 4636 248 124 3.4


Daily Deals Market

Region by Region

Nr. of Local Deals

Average price/Deal

106

4,636

124

9,950

17,828

151

42,947

15,941

11,2874

8,082

133

156

96

142


Average Nr.

Sold/Deal

Average

Price/Deal

(Rmb)

Average

Discount

Nr.

Deals

Total Nr.

Sold Revenue

Tier 1

Beijing 312 186 67% 8,738 2,727,123 170,593,886

Shanghai 355 192 68% 5,796 2,057,551 157,963,702

Guangzhou 255 173 65% 4,382 1,116,859 72,111,291

Shenzhen 241 188 64% 3,726 897,013 59,827,427

Tier 2

Tianjin 342 133 68% 3,508 1,200,667 54,392,470

Chongqing 300 130 63% 2,777 832,143 42,667,476

Hangzhou 207 152 65% 2,979 617,174 37,600,267

Xiamen 166 194 62% 2,005 333,462 17,881,516

• Revenue wise, the group-buying market in Tier 1 cities is much more

developed than in Tier 2 cities, especially Beijing and Shanghai are far ahead.

• In terms of deal quality, Shanghai is the best, with the biggest Average Nr. Sold

per deal, followed by Tianjin.

Daily Deals in Different Cities


Top Deals Analytics – Deal Categories

Shopping accounts for 40.6% of the highest grossing top deals. Leisure deals

are the 2nd most popular category among the top deals (24.4%).

Movies, which were very popular during the summer holiday, become hot again,

as the end of the year is always the top season for new movies.

Dining,

24.1%

Leisure,

24.4%

Life, 8.3%

Shopping,

40.6%

Others,

2.6%

Top Deals – Nov.

Leisure-Movie 14.6%

Shopping-Clothing/Footgear 11.7%

Shopping-Household 10.9%

Dining-Hotpot/BBQ 7.4%

Life-Photography 4.6%

Dining-Buffet 4.1%

Leisure-Travel 2.2%

* Real estate and car deals are not included in the top deals as they are

more likely to be advertisements instead of real online shopping deals.


Top Deals Analytics – Deal Sites

The 3 deal sites that contributed the most to the Top deals are the same as

October: Meituan, Dianping and Nuomi.

On the other hand, Lashou, 58tuan and 24quan took a much smaller share

among the top deals.

Meituan, 17.8%

Dianping,

14.4%

Nuomi, 12.6%

Ftuan, 8.9%55tuan, 6.5%

Ayatuan, 6.5%

Juhuasuan,

4.4%

Didatuan, 3.7%

Gaopeng, 4.1%

Manzuo, 3.9%

Ganji, 3.5%

24quan, 0.9%

Others, 8.9%

Lashou, 3.0%

58tuan, 0.9%

Nov. Oct.

Meituan 17.8% 17.1%

Dianping 14.4% 11.6%

Nuomi 12.6% 8.5%

Lashou 3.0% 8.5%

58tuan 0.9% 5.3%

24Quan 0.9% 2.9%

% among the top deals


Summary – Market Trends

1. The trend of the Chinese Daily Deal market – Deals’ Quantity still goes up

while average revenue per deal seems stabilized.

Comparing the statistics from May to November, the amount of deals keeps

increasing, Nov. is the first month that the average revenue per deal stopped

dropping.

3. Meituan, Dianping & Nuomi keep the top 3 positions of the top deals

ranking list.

The 3 deal sites that contributed the most to the top deals are the same as

October: Meituan, Dianping and Nuomi.

On the other hand, Lashou, 58tuan and 24quan took a much smaller share

among top deals.

2. Meituan is leading, Juhuasuan and Didatuan got into top 10.

Meituan is leading in revenue after growing steadily for months.

Juhuasuan and Didatuan got in to top 10 deal sites ranking the first time.

24quan and Ganji left the top 10.

16


If you have a financial interest in the Group-buying Market, you want to

know:

What is the market status in general

Estimates of the Gross Revenue of the main Daily Deal websites.

Revenue trends for the main Daily Deal websites

Daily Deal Winners & Losers benchmark

Dataotuan – Investor Tool

Deal data including merchant, price, sold count, category, sub category

Pricing trends & Strategy

Category trends

Location trends

17

Dataotuan can help you with the Investor Tool – Investor Analytics

Contact [email protected]

We offer: Customized reports, merchant details, raw/live data & more.


Special: Deal Website & Merchants Analytics

18

Special 1: Deal website Analytics – Example Meituan.com

Findings: Stable growth

Good deal quality control

Lower than average pricing

Gradually decreasing discount

Localized merchants focus

Dining deals account for a bigger percentage than total level

Hotpot deals are especially popular

6 active merchants launched each over 10 deals in November

Top 20 dining deals are more likely offered by the merchants that are not

active in launching several deals.

Special 2: Merchant Analytics – Example Chengdu Restaurants

Findings:


Meituan has been one of the top 3 deal sites in the past few months.

Meituan’s average revenue per deal is much higher than the overall average

revenue per deal, which is a sign that its overall deal quality is good.

While in general the average revenue (per deal) keeps dropping, Meituan’s

average revenue continues growing since August.

Special 1 – Meituan Analytics A

19

1923517532

2126120140 20660

13570 13322

17031

12149 12354

Jul. Aug. Sep. Oct. Nov.

Meituan avg. revenue

Total avg. revenue


Each month Meituan has been taking a bigger percentage of the top deals.

Since Oct. 2011 Meituan has the most top deals, which is another parameter to

show the deal quality.

Special 1 – Meituan Analytics B

20

% of Meituan deals among top deals

15.0%17.1%

9.0%

9.0%

17.8%

1 1 2 4 5

Nov. Oct. Sep. Aug. Jul.

Meituan’s ranking among top deals


The average price of Meituan deals is significantly lower than the total level.

In terms of average discount of the deals, Meituan is lowering the discount

slowly but steadily.

Special 1 – Meituan Analytics C

21

60%61%

62%63%

64%

57%

64%64%63%63%


Meituan avg. discount Total avg. discount

131126

137 148137

93.5108.4

92

113103


Total avg. price Meituan avg. price

Avg. Price Meituan vs Total Avg. Discount Meituan vs Total


Meituan has always been focused on local service deals, which include dining,

leisure, life services.

The percentage of local service deals from Meituan is around 90% while the

total level is less than 75%.

Special 1 – Meituan Analytics D

22

% of local service deals

94.8%91.5% 88.9% 91.4% 93.6%

75.0%72.9% 73.5% 74.5% 75.0%


Meituan

Total


If you are running a deal site, you want to know:

What is the market status in general and in a specific city

Are you doing better than the average

Should you adjust your pricing strategy according to the market trends

Should you change the products combination

Dataotuan – Sales Tools 1 (Website Analytics)

Who are your competitors

How competitive are they

What is their sales strategy

What is their pricing strategy

Dataotuan can help you with the Sales Tool – Deal Website Analytics


We offer:

Customized reports, merchant details, raw data, live data and more.

23

Dataotuan can help you with the Sales Tool – Deal Website Analytics




Chengdu is known for its good food, which also shows in the Group-buying

deals. Dining deals accounts for 36.4% of the total deals nr. launched in

Chengdu, while domestically this percentage is 31.3%.

Hotpot, the typical traditional Chengdu food takes 17.4% of all the dining deals

in Chengdu. Much higher than the overall percentage.

Special 2 – Chengdu Dining Merchants Analytics A

24

Chengdu Dining Deals

Local Cuisine,

4.50%

Seafood/Buffet

s, 1.30%

Drinks/Dessert

, 3.50%

Asian Food,

1.80%

Western Food,

3.70%

Hotpot/BBQ,

17.40%

Dining Others,

4.20%

Chengdu China

Local Cuisine 4.50% 4.20%

Seafood/Buffets 1.30% 1.30%

Drinks/Dessert 3.50% 4.40%

Asian Food 1.80% 2.50%

Western Food 3.70% 4.10%

Hotpot/BBQ 17.40% 10.50%

Dining Others 4.20% 4.30%

Total 36.40% 31.30%

Percentage of dining sub-categories

among total deals launched


The 6 most active merchants (see chart below) launched each more than 10

deals in November, cooperating with different daily-deal sites.

Except Guancheng Chicken, all the restaurants have several locations.

The revenue & nr. sold of their many deals are close to the average level.

Possibly they see group-buying as regular sales channel/advertising channel

and are not much focused on offering top deals.

Merchant name Subcategory

Nr.

Deals

Nr. Deal

sites

Avg.

price

Avg.

Nr.Sold

Avg.

revenue

Wuming Hotpot Hotpot 40 17 97.26 267 27,525

Baidu BBQ BBQ 20 13 87.15 220 17,647

Dongyinglong Beef Hotpot 17 2 98 164 16,101

Lao Beijing Lamb Hotpot 14 9 51.06 330 16,375

Jiahe Bakery Bakery 14 7 61.34 96 6,092

Guancheng Chicken Local food 10 8 59.5 134 7,108

Chengdu Dining

Deals Avg. - - 88 229 13,891

Active merchants

Special 2 – Chengdu Dining Merchants Analytics B

25


Of the 20 most revenue generating dining deals, 50% are Hotpot & BBQ.

Some merchants may not be active in deals quantity, but they win with quality.

For instance, “Guoguoxiang (Hot Pot)” and “Bon Matin Paris (Bakery)” only

launched one deal in Nov., but they are among the Best sold restaurant deals

in Chengdu.

Merchant name Sold Price % sites Merchant name

Sold Price % Sites

1. Huangjia Beef 1920 118 59% Gaopeng 11. Bon Matin Paris 10000 12.9 35% Dianping

2. Guoguoxiang 3703 56 44% Dianping 12. Sihaiyijia 977 129 18% Meituan

3. Ziwei Fish 2000 99 44% Dianping 13. Yizaitang Abalone 618 198 70% Manzuo

4. Jinzun Macau 934 198 71% Meituan 14. Yinsha Gourmet B 1011 119 25% 24quan

5. Hemei Macau 861 198 72% Meituan 15. Wangzi Kicken 2002 58 66% Dida

6. Damiao Hotpot 600 268 43% Dianping 16. Jianyang Lamb 1317 88 55% Ftuan

7. Madeli Bakery 2604 59 40% Lashou 17. Yintan Abalone B 290 398 64% Meituan

8. Yintan Abalone A 506 298 64% Meituan 18. Liaolaosi Hotpot 1319 85 53% Teyoutuan

9. Mishang Macau 706 199 61% Dianping 19. Shoushan Seaf. 579 188 80% Dianping

10. Yinsha Gourmet A 993 139 26% 24quan 20. Madeli Bakery 9060 12 40% Dianping

Best sold dining deals

Special 2 – Chengdu Dining Merchants Analytics C

26


If you want to enter a new city you want to know;

What kind of deals are popular in this city

Who are the good merchants

Where can you find them

What is their daily deal history

Dataotuan – Sales Tools 2 (Merchants Analytics)

Who are your competitors

Which merchants are they cooperating with

What is their pricing strategy to generate a popular deal

Dataotuan can help you with the Sales Tool – Merchants Analytics



27


About Dataotuan.com

Dataotuan, a unique daily deal aggregator and analytics platform in China,

was started with 2 goals in mind.

1. To recommend the best deals to our users based on where they are, what they

like and when they want it as well as giving them tools to manage them

2. To analyze the deal data in order to find out what constitutes the best daily deal


Dataotuan Tracks & Collects

Dataotuan Tracks

*Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence.

Deal Title

Price (Original, Current, Abs. And % Discount)

Number of Sold Deals

Category/Sub Category

Availability in Time

City, District, Latitude/Longitude

Weather & more

Deals & Revenue per District

Number of “real’ active Cities/Provinces

Number of Deals

Gross revenue Province,

City, District, Category, Sub Cat.

345 cities in Mainland China(*)

5000 – 10000 new deals every day

Dataotuan Collects

125 of the main Daily Deal Sites


Dataotuan Sells

Analysts and Investors

Estimates of the Gross Revenue of the main Daily Deal websites.

Revenue trends for the main Daily Deal websites

Detailed market analysis for all tier cities in Mainland China.

Detailed category analysis for provinces & 1st and 2nd tier cities

Daily Deal Winners & Losers benchmark

Daily Deal websites

Sales Tool to help Source & Re-target deals as well as explore new cities

Daily Deal Predictor

Competition Analysis

City Market Entry

SWOT of your website or the competition

Merchant Advisor: Select the most relevant daily deal website for your offer Help to decide discount & pricing etc based on Dataotuan data.


Dataotuan New Countries Announcements – 1

Dataotuan Singapore is out of its soft launch, see singapore.dataotuan.com

Dataotuan Malaysia is out of its soft launch, see malaysia.dataotuan.com

Dataotuan Philippines is out of its soft launch, see philippines.dataotuan.com

Dataotuan Taiwan is out of its soft launch, see taiwan.dataotuan.com

Dataotuan Australia is in soft launch, see australia.dataotuan.com

Dataotuan New Zealand is in a very soft launch, see australia.dataotuan.com

Dataotuan offers from now on also the sales & data products for

Singapore, Malaysia, The Philippines, Taiwan & Australia

Indonesia & Middle East are expected to be data ready in the coming month.

If you like Dataotuan to track a specific country, please contact us


Dataotuan Map Announcements – 2

Dataotuan has Customizable Deal Maps for each Country


Dataotuan Mobile Announcements – 3

Dataotuan has Mobile, location aware HTML5 websites for each Country


The objective of this report is to offer insights into the Chinese Daily Deal industry.

Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market

The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn.

QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQ's data from 2011 Sep.

Please contact us if you have any questions/remarks related to this report.

Contact Dataotuan

We’re happy to help you, please contact us at:

Chinese +86 13761796676 Email: [email protected]

English +86 13801660890 Email: [email protected]

Read more on blog.dataotuan.com

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weibo.com/dataotuan

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The Chinese Daily Deal Market in November 2011, Special - Meituan and Chengdu restaurant merchants

Technology

Transcript of The Chinese Daily Deal Market in November 2011, Special - Meituan and Chengdu restaurant merchants