The Chief Data Officer: Bridging the gap between data and decision-making

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© 2015 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of

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The Chief Data Officer and the business of data management

Erin Haselkorn Analyst & Public Relations Manager

David Bresnick Director of Product Strategy

2 © 2013 Experian Information Solutions, Inc. All rights reserved.

Experian Public. 2 © 2015 Experian Information Solutions, Inc. All rights reserved.

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Speakers

Erin Haselkorn

Analyst & Public Relations Manager

David Bresnick

Director of Product Strategy



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Agenda

Chief Data Officer study

► Data usage today

► Barriers to utilizing data

► Changes around data usage and the CIO

► The rise of the CDO

The team around a CDO

Q&A



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Methodology

500 - 999 employees

24%

1,000 – 4,999 employees

31%

5,000 – 10,000 employees

30%

More than 10,000

employees 15%

Company Size

2%

3%

3%

3%

4%

6%

8%

10%

12%

12%

12%

12%

15%

Creative services

Legal services

Private healthcare / education

Transport / logistics

Utilities / energy

Pharmaceuticals

Engineering

Retail / wholesale

Financial services

Professional services (outside finance, legal)

Construction

IT / telecoms

Manufacturing

Industry

261 US CIOs within non-governmental organizations, and with responsibility for

IT decisions in their organization, took part in an interview during June 2015



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Data is an untapped resource



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An untapped resource | Data not being fully utilized

76% have underutilized data that costs the business money to

store

95% of CIOs say data is changing their

business

4 out of 5 see data as a valuable asset

that is not being exploited

3 out of 5 believe their

organization is not making

optimal use of data



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Different attitudes towards data quality

It’s not optimal but we can find a

work around 21%

We see it as a strategic asset to

the business 54%

We see potential to monetize high quality data in the

future 25%

It’s not optimal but we can find a

work around 6%

We see it as a strategic asset to

the business 33%

We see potential to monetize high quality data in the

future 61%

Without CDOs With CDOs

44% see high-quality data as a strategic asset for

their business



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Barriers to better usage



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Barriers to better data use | Practical issues

9%

22%

31%

33%

46%

30%

38%

42%

38%

34%

46%

47%

50%

11%

20%

21%

29%

32%

33%

34%

34%

35%

36%

37%

38%

46%

Standardization and select cleansing

Inter-enterprise data sharing

International support

Single customer view

Data capture and validation

Data profiling / discovery

Monitoring and governance

Real time processing

Visualization of data quality metrics

Workflow tracking

Increasing variety of data

Increasing volume data

Data quality issue resolution

Without CDO

With CDO

Biggest challenges in managing data



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8%

21%

29%

31%

34%

36%

37%

37%

None of the above

Process efficiency is hampered due to duplication ofeffort and time spent sorting out data problems

Lost revenue opportunities

Distrust in decisions being made amongst employees

Potential brand / reputational damage

Customer experience / engagement is less thanoptimal

Regulatory risk

Difficulty using data to drive strategic decision making

Consequences of inaccurate data in the last 12 months



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4%

28%

31%

33%

33%

34%

34%

35%

37%

48%

None of the above - no barriers

Lack of understanding about how to use analytics toimprove the business

Perceived time to value of data quality tools

Lack of strategy

Lack of data analytics skills

Limited budget

Lack of understanding of the financial impact of DataQuality issues

Variety of data

Ability to access data

Volume of data

Key barriers preventing the use of data for analytics



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Barriers to better data use | Organizational issues

68% believe it is difficult to

find stakeholders who take

anything other than a siloed

view of data management


make IT decisions because

no-one in their organization

seems to own the data


find stakeholders who take

anything other than a siloed

view of data management



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CIOs under increasing pressure



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CIOs under pressure | Increasing volume

With data on the increase, CIOs are becoming

increasingly overwhelmed by the volume and variety of data within the business.

33%

Is the expected increase in data

volume in the next 12-18 months

57%

believe the volume of data their organization

needs to manage will increase in the next 12-18 months



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CIOs under pressure | Variety of data

32%

46%

54%

54%

57%

61%

77%

30%

48%

39%

39%

38%

34%

20%

38%

7%

7%

7%

5%

5%

3%

Location data

Supplier data

Transactional data

Employee data

Financial data

Product data

Customer / third party data

Current focus Planned focus in next 12 months No current / planned focus

Areas of data focus



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CIOs under pressure | Gearing up for change

10%

14%

24%

26%

28%

28%

30%

30%

31%

31%

33%

33%

35%

36%

38%

40%

Managing new trends (e.g. Big Data, M-Commerce,…

Vendor / partner management

Integrating IT systems and operations

Making strategic decisions in 'real'-time'

Complying with data regulation

Meeting the skills shortage in data management

Engaging customers through digital channels

Improving data infrastructure

Integrating data across the organization

Improving data security / policy

Data capacity storage

Migrating data

Creating a standardized experience across all…

Analyzing social media data / interactions

Keeping pace with technology advances

Increasing customer expectation

Biggest challenges facing organizations in the next 24 months



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CIOs under pressure | Changes to the role

47%

48%

49%

49%

50%

51%

52%

52%

53%

76%

49%

50%

46%

44%

49%

43%

46%

42%

43%

24%

3%

5%

7%

2%

6%

2%

6%

4%

Pressure to provide higher quality data to the business

Contribution in helping business create new products

Pressure to provide data faster to the business

Personal stress levels at work

Overall job remit / areas of responsibility

Working hours

Salary

Responsibility for data management

Value I feel able to contribute to the business

Overall IT budgets

Increased Stayed the same Decreased

Changes for the CIO in the last 12 months



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Reason CIOs want a CDO

6%

27%

38%

40%

45%

47%

47%

48%

To consolidate data quality suppliers/investment

Create a competitive advantage through data

Lack of ownership in the organization

Capitalize on big data opportunities

Decentralized data management and reporting

Increasing regulation / governance

Increasing costs due to poor quality data

Need a consistent approach to de-risk data driven projects

86% of CIOs with a CDO in their business think the CDO role

adds value to their data management strategy

Reasons for wanting a CDO



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The dawn of the CDO



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Expected appointment of the CDO | Long term play

Within the next 6 months

8%


8%


27%

Within the next 2 years 18%

Longer term than this 39%

Expected appointment of the CDO role



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The rise of the CDO | A new and growing need

Reporting structure for the CDO

1%

1%

2%

2%

26%

67%

1%

1%

6%

6%

25%

62%

Other

COO

CFO

CTO

CEO

CIO

Who should CDO report to

Who does CDO report to



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The rise of the CDO | A guardian of data

25%

31%

31%

31%

36%

56%

59%

64%

70%

28%

33%

31%

26%

25%

17%

24%

14%

15%

47%

36%

38%

43%

39%

27%

17%

23%

15%

Improve the bottom line / profit through reducing cost ofcompliance and improving profitability through availability of…

Set and enforce data governance policy

Improve the top line / revenue through effective governance anduse of data

Provide platforms and technologies to support analytics within theenterprise

Measure and manage data value and risk (including cost of poorquality data)

Influence corporate strategy, define data management strategyand translate it into tactical implementable steps

Drive large, cross-functional data management programmesinvolving multiple stakeholders

Be the guardian of data quality in the organization

Be trusted advisor on analytics / data across the enterprise

Responsibility of CDO (Chief Data Officer) Joint responsibility of CDO & CIO Responsibility of CIO

CDO vs CIO responsibility



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The team around the CDO



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The team | Building strong expertise

CDOs require a team to help them utilize data more effectively

Data owners

Data steward

Data consumer Data producer

Data custodian

Data analyst



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Chief Data Officer study

► Data is changing the way organizations do business

► Practical and organizational barriers to utilizing data

► CIOs are under increasing pressure

► The rise of the CDO

The typical team structure around a CDO

Summary



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Q & A

The Chief Data Officer: Bridging the gap between data and decision-making

Data & Analytics

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