The Case Method Applying, Analyzing, and Communicating MKT 6800.
-
Upload
magnus-french -
Category
Documents
-
view
214 -
download
2
Transcript of The Case Method Applying, Analyzing, and Communicating MKT 6800.
![Page 1: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/1.jpg)
The Case MethodApplying, Analyzing, and Communicating
MKT 6800
![Page 2: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/2.jpg)
What is a Case Study?
Presents eventsexperienced
by a firm
Puts youIn driver’s
seat
Make decisions about
future strategicdirections
![Page 3: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/3.jpg)
Why Subject You to This?
Expose tounfamiliarsituations Flex your
decision-makingmuscles
Show what you have learned
![Page 4: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/4.jpg)
Analyzing a Case
Review Background
Define Problem
Identify Strategy Alternatives
Analyze Alternatives
Recommend Strategy
![Page 5: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/5.jpg)
Review Background
Summarize key info
Identify criticalincidents
Keep itbrief!
![Page 6: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/6.jpg)
Define Problem
What is marketing problem (or opportunity)company now faces?
Summarization of casevia background brings
you to this pointBrief, no more than1 paragraph
![Page 7: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/7.jpg)
Identify Strategy Alternatives
Do SWOT Analysisfor snapshot
of current situation
Identify 3 marketing strategies
for evaluation
Status Quo can be an
option… maybe
![Page 8: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/8.jpg)
Analyze Alternatives
Evaluate eachstrategy option
What are prosand cons of each option?
Lay out factsto prep you for decision
Includesupportingevidence
![Page 9: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/9.jpg)
Recommend Strategy
Make aRecommendation…
And only 1recommendation!
Make case forsuperiority ofyour strategy
![Page 10: The Case Method Applying, Analyzing, and Communicating MKT 6800.](https://reader036.fdocuments.net/reader036/viewer/2022072016/56649ef35503460f94c06016/html5/thumbnails/10.jpg)
To Write a Good Case Analysis…
Be complete
Avoid rehashof case facts
Make realisticassumptions
Identify problems,not symptoms
Don’t asserta decision
before its time
Discuss prosand cons of
each alternative
Take a stand –Make a decision!
Link decision with case evidence