Business Acceleration Intensive with Executive Coach, Christine Comaford
The Business Value Acceleration ™ Model Optimizing the business plan through marketing due...
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Transcript of The Business Value Acceleration ™ Model Optimizing the business plan through marketing due...
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The Business Value Acceleration™ ModelOptimizing the business plan through marketing due diligence
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WE KNOW OUR COMPANY, PRODUCTS AND CULTURE, AC&P PROVIDES THE OBJECTIVITY AND MARKET PERSPECTIVE THAT HELPS US POSITION THAT TO THE OUTSIDE WORLD. IT’S A COLLABORATIVE AND COMPLEMENTARY RELATIONSHIP… AND IT WORKS!
“
”Johnny Boan | Vice President, Marketing | KEMET Electronics Corporation
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The AC&P Value Strengthen your sales effort by ensuring
that you are selling to market realities… not market assumptions
Ensure that the presentation of your business is aligned with the intelligence and credibility of your company, your product, your service…and your self
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The AC&P DNA Athorn, Clark & Partners is a marketing
communications, positioning and branding firm focused on developing strategic marketing programs for companies selling complex products and services
Process driven by tangible business objectives
Provides both strategic direction with program execution and stewardship
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BVA Defined Early intervention to directly and tangibly impact on a
company’s ability to: Sell product Sell services Sell itself
– on an accelerated time frame.
THE BENEFITS
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WHEN WE SOLD TO MARCONI, WE RECEIVED A HIGHER VALUATION DUE TO THEIR ASSESSMENT THAT FORE WAS SEEN AS A PREMIUM TELECOM BRAND. ATHORN, CLARK HAD A LOT TO DO WITH BUILDING THAT BRAND RECOGNITION.
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Tom Gill | Chief Executive Officer | FORE Systems
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BVA Defined: Ensure
market assumptions are grounded in market realities
that what you’re selling is what is being bought
the most efficient go-to-market strategy that you have a look and feel that
is professional that resource deployment is focused on
filling the pipeline (i.e., Leads, Leads, Leads)
faster revenue opportunities/shorten sales cycle
DUE DILIGENCE
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BVA Defined: THE PROCESS
Create platform to reach goals
Identify purchase criteria
Execute sales support program
Draw the business communication strategic map
Understand market dynamics and performance
Business strategy/model
Establish success criteria
Prioritize the target audience(s)
Lay the foundation for the brand
Successful MarketEngagement {
DNA Decoded
Market OpportunityIdentified {
Market-Facing Value Articulation
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Services Provided: Strategic Positioning
From Messaging Architectures to Corporate Identity
Marketing From Digital to Traditional From Fully Integrated Web Development
to SEO/SEM From Sales Support to Advertising
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The AC&P Portfolio
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The Work
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AC&P IS REALLY GOOD AT BUILDING A BRAND THAT BECOMES A LEVERAGIBLE CORPORATE ASSET.
“”
Pam Mallette | Vice President, Marketing | Ericsson
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WE ORGINALLY HIRED ATHORN, CLARK TO HELP US WITH A NEW CONSUMER ADVERTISING CAMPAIGN. THEY WENT BEYOND THAT TO DEVELOPING A NEW BRAND FOR THE ENTIRE ASSOCIATION.
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Chris Vranas | Executive Director | American Association of Orthodontists
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BEFORE AFTER COMPANY
ChemImageChemImage is an optical engineering company that develops chemical, ramen and fluorescence imaging technologies for chemical and biological applications.
International Baseball FederationThe International Baseball Federation is the Olympics-recognized association for global baseball. It represents over 125 countries at all levels of play from professional to youth organizations.
nMetricnMetric is a software solutions firm that has developed a real-time performance optimization software for production and physical logistics, powered by Smart Jobs™ distributed software objects.
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GlobalOptionsGlobalOptions is a leading risk mitigation company for both the public and private sector. It provides an integrated suite of services, ranging from DNA analysis to insurance fraud investigations.
BEFORE AFTER COMPANY
Donated Orthodontic ServicesDonated Orthodontic Services is the charitable arm of the American Association of Orthodontists. It matches people who otherwise couldn’t afford orthodontic treatment with registered doctors willing to provide the total service for free.
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THESE GUYS BEGAN WITH US WHEN WE WERE JUST AN IDEA AND AS SUCH, WERE INTEGRAL TO THE REALIZATION OF THE COMPANY’S BUSINESS PLAN FOR GROWTH THROUGH STRATEGIC ACQUISITION. AS OUR CHIEF MARKETING OFFICER, THEY HELPED US BUILD GOG INTO A $120 MILLION DOLLAR FIRM IN 5 YEARS, FAR EXCEEDING THE ORIGINAL TARGET.
“
”Dr. Harvey Schiller | Chairman and CEO | GlobalOptions Group