The Bridge Presentation
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Transcript of The Bridge Presentation
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Focus on innovation and business development
The creation and profitable use of the new
Discover – Develop – Deliver
The Bridge business innovators
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Our mission
The Bridge discovers, develops and delivers new business for companies. Considering different perspectives, The Bridge constructs surprising business concepts and bridges the gap between existing and new business.
Professionals at The Bridge have proven their capability to turn goal oriented innovation & renewal into positive impact on business, entrepreneurial culture, and the business ecosystem of the client.
The Bridge is part of Twynstra Gudde, one of the leading independent management consultancies in The Netherlands
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US
China
Australia
United Arab Emirates
Singapore
UK
Italy
NetherlandsAmersfoort
Hungary
Romania
Spain
Switzerland
France
BelgiumBrussels
Austria
Portugal
Hong Kong
Current offices
Planned offices
India
Japan
Brazil
Germany
We are backed by a strong international partnership
Source: North Highland, 2011
- 9 partner companies- 2500 managers & consultants- Strategy Execution, Growth &Renewal, Business Performance, IT Management
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We serve clients across 7 business areas
Bio-Based & Sustainability
Construction & Installation
Energy & Utilities
Life Sciences
High-Tech
Materials
Facility & Staffing Services
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Creating value for clients:
Bio-Based & Sustainability
Construction & Installation
Energy & Utilities
Life Sciences
High-Tech
Materials
Facility & Staffing Services
We want to start a biobased research program How can we bring companies and universities together around this subject?
How can we help companies make their biobased challenges explicit and share their efforts?
We have developed a totally new housing concept What are real customer benefits? How do we sell this concept?
To whom and why would they buy it?
We want to create insights on how different target groups use waterWhat target groups do we need to take into account and how will we gather data?
How do we convert the outcome into future business success?
We want to shift from products to solutions as the basis for our revenue model What are hiddden customer needs? How do we position our new offering?
What would be a suitable earnings model? Who would be our launching customer ?
We want to speed up commercialization of materials based on new technology What are the hotspots in the market? What is the fit with value curves of potential cusiomers?
What is the most attractive Go to Market strategy: Cost of Ownership or Transaction?
We have grown strongly over the years. We worry about decline in growth How can we radically improve our innovation performance? How do we build a climate fostering innovation and growth?
We want to reinvent our ways of collaboration to ensure future cashWhat partners do we need to focus on? What should be our future business model?
How do we manage the required changes in culture and processes?
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Business as unusual
Re-inventing your business
Rad
ical
in
nova
tion
Incr
emen
tal
inno
vatio
n
Current revenues
Additional sources of revenues
Making new & better things
Deg
ree
of n
ewne
ss in
the
busi
ness
por
tfolio
More of the same
revenues
New sources of revenues
Focus of The Bridge
Terminate/exit
business
Nature of the sources of revenues and margins
Makingthings better
For clients we create access to three additional revenue streams
Source: Mason & Rohner, 2002
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We consider and align all business dimensions in search of new business success
IncrementalSubstantial Radical
Customers(WHO?)
Channels
Platforms
Products(WHAT?)
Solutions
Revenue ModelsTransactions(HOW MUCH?)
Partner Network
Processes(HOW?)
Organization
Supply Chain
Cost Structure
Source: Mohan Sawney, MIT Sloan School of Management
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We strive for reducing Time to Market & Time to Profit
ideas
expected cash projectΣ ( )
• higher risks• higher returns
concepts start-ups
Futurevalue portfolio = * risk
Revenues Product a 100 110 122 Product b 60 80 100Costs …. ….
Net Cash Flow 30 40 60
2012 2013 2014
Forecast
Value free cash flow current business
Current business, current cashFuture business, future cash
New -> Current
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We are a comitted partner in all stages of the business innovation process
Attractive OpportunitiesFeasible Business Models
Effective Implementation
Ris
k: c
osts
and
impl
icat
ions
of f
ailu
re Cheap mistakes Expensive mistakes
Euro’s spent
on assets & resources
1. Discover 2. Develop 3. Deliver
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Discover: identify new growth opportunities
Shared Expertise Sessions Corporate Venturing
StrategiesTechnology & Market
ResearchCustomer Journeys
TechnologicalDisruption
Material Scarcity Sustainability
Societal ChallengesBehavioral Changes
Changing Economy& Regulations
Portfolio ofQualified
Opportunities
What are our innovative ambitions?What are market driven opportunity areas?
CompetitiveRivalry
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Develop: construct and test the “new”
Setting up Collaborations Creation of Project
OfficesDeveloping
Management Skills
Testing Critical Success Factors
Excitingand ActionableBusiness Plans
Are the opportunities real, can we win & is it worth winning ?
Resources versusAmbitions
Make, Buy or Ally
Lead TimeReduction
Proof of Concept
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Deliver: get the new business going
Change ManagementLead Generation
Setting up ExitStrategies
Roll-Out Offices
BusinessImpact &CulturalChange
How do we offer tangible customer value and ensure business success ?
Align Go to MarketEstablish Operations
Boost Commercial Power
Remove resistance to Change
Closing first sales
Construct Partnerships
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More informationStationsplein 1Postbus 9073800 AX Amersfoort
033 4677470
www.thebridge.nl
We are The Bridge to your new business