The Big 3: What's New and Taking it to the Next Level
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www.floricane.com www.milstonconsulting.com @sarahmilston @floricane The Big 3: What’s on the Horizon Prepared for
description
2012 Social Media for Nonprofits Conference breakout session featuring Sarah Milston with Milston Consulting
Transcript of The Big 3: What's New and Taking it to the Next Level
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The Big 3: What’s on the Horizon
Prepared for
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Who is she?
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What do you know?• Facebook• Twitter• Linked In
• Web• Mobile• tablets
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Top 50 Nonprofits
www.craigconnects.org/infographic
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What is Your Social Media Personality• 1. Clear Boundaries • It is just as important to define who you are as who you
are not. • 2. It’s a Conversation • As a small business or nonprofit on twitter you must dance
the line between getting involved in local issues and getting too involved.
• 3. No more than 3 Reasons to Exist
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What is Your Social Media Personality
• 4. Decide your follower identity • Being thoughtful about who you will follow will improve
your social media experience.
• 5. Who you are on Social Media Channels should match who you are in life. • If you are a feisty advocacy organization, your
tweets/posts should be feisty and fierce. If you are a conservative and safe org. your messages should follow suit.
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• 2 new members signup every second• 187 million members• 20 million students and recent graduates • 2.6 million companies have company pages
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• Endorsements
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• Business Cards
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• Company Profile
• EXAMPLE American Red Cross
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• Admin Panel
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• Mobile Pages App
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Timelines
http://nonprofitorgs.wordpress.com/2012/03/04/11-inspiring-nonprofit-facebook-timelines/
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Algorithm Change: where did my fans go?• Prioritizes posts that have greatest number of interactions:• Number of clicks, Likes, Comments, and shares
• Tactics• Audit your content• Post at the best time – the weekend or your best time• Know who hides you• More images and videos• Balance your content• Tell superfans to add your content to an interest list
http://www.bethkanter.org/facebook-tactics/
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TWITTER• Profile Page
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Keeping Tabs• www.bethkanter.org• www.pinterest.com/sarahmilston/smc4np• www.facebook.com/nonprofits• http://topnonprofits.com/
