What's The Big Deal About Influencers?
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INFLUENCERS? What’s the big deal about @hollyhamann @tapinfluence
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So what's the big deal about social influencers? Content creators with loyal followings on platforms like Pinterest, Instagram, Vine, and YouTube have huge influence on the consumer purchases of their audience. And they're getting paid handsomely for it by the brands trying to reach those consumers.
Transcript of What's The Big Deal About Influencers?
INFLUENCERS?What’s the big deal about
@hollyhamann@tapinfluence
92% of global consumers trust UGC and WOM more than advertising
We Trust People, Not Logos
Source: Nielsen
And this is only going to get More Important
RESOURCES
#1 source of information for Millennials are “close friends”
Source: The McCarthy Group, 2014
of Millennials do NOT like advertising84%
1500Pieces of content are “due” to each Facebook user each time they log-in, on average
Online CommunityIs a Noisy, Crowded Place
Source: Facebook exec interview, 2013
THE NEW INFLUENCERS
REACH RESONANCE
Content Creators Come in All Shapes and Sizes
CELEBRITYSTATUS
QUALITYCONTENT CREATORS
BUZZ BUILDERS &PROMOTERS
ADVOCATES &EMPLOYEES
Segmenting influencers
REACH RESONANCE
The Megaphone
The CreativeThe ConnectorThe Face
The Reporter
The Designer
The DefenderThe Neighbor
LOW TOUCH
HIGH TOUCH
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70 Million users 80% of Pinterest users are women
Pinterest accounts for 25 percent of retail referral traffic.
Customers spend more money when they convert from a Pinterest referral than any other social referral. Average order value for a Pinterest conversion is $80.54.
Over 80% of pins are re-pins, which speaks to Pinterest’s virality.
94% of all Pinterest activity is from women
49% of Pinterest users use it instead of browsing catalogs.
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40 Million users5 vines are tweeted every second
3 of the 5 most re-tweeted Vines ever are by musicians.
A branded Vine video is four-times more likely to be seen than a regular branded video.
It Would Take You 8 Years to Watch a Vine Video From Every User
Videos will be 55% of all internet traffic by 2016
Vine
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More than 1 billion unique users visit YouTube each month
100 hours of video are uploaded to YouTube every minute
4 billion video views per day.
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
6 billion hours of video watched per month.
40% of YouTube traffic is from a mobile device.
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Makes estimated $5.4m annually from brand ads
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Haulers
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Sneakerheads
Forbes recently estimated that sneakerheads represent about 5% of the $22 billion retail sneaker market in the U.S. That's good for roughly $1.1 billion.
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100 Million active users 71% of users are
under 25 years old
700 million photos and videos per day.
58% of college students would likely purchase a product from a brand that send them a Snapchat coupon..
THANK YOU!
QUESTIONS?
@hollyhamann
