The best environmental choice in seafood1

The best environmental choice in seafood

The Marine Stewardship Council

a brief introduction

Patrick Caleo,

Manager Australia and New Zealand

The best environmental choice in seafood2

MSC at a glance• International not-for-profit

organisation

• Technically a standard setting and ecolabelling body, not an advocacy NGO

• Operates and manages two standards– Environmental standard for well

managed sustainable Fisheries– Traceability standard, Chain of

Custody

The best environmental choice in seafood3

• Fisheries apply for certification on a voluntary basis

• Assessed against the MSC Standard by 3rd party independent certifiers

• Fish from successfully certified fisheries can then be marketed with MSC ecolabel

• MSC and its partners encourage businesses and consumers to choose MSC labelled products

• Leads to commercial advantages for certified fishers

• Creates incentives for other fishers

How the program works?

The best environmental choice in seafood

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

0

50

100

150

200

250

300

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

Fishery Participation incl tonnage

CertifiedIn assessmentTotalExponential (Total)Tonnage (current data)

Growing market for sustainable seafood

The best environmental choice in seafoodThe best environmental choice in seafood

Key figures:

11,000+ MSC-labelled products

4765 products in 12 months – averaging 400 a month!

More than 80 countries

Products have doubled EVERY year since 2004

MSC-labelled products 2011

The best environmental choice in seafood6

• Singapore, Cold Storage to incorporate MSC labelled products into range

• Malaysia, Pacific West launch first ever MSC eco-labelled range for SE Asia

• Australia & New Zealand, 14 fisheries engaged, 115+ labelled products

• Thailand, 9 COC certified companies

• Vietnam, 1 certified fishery, 5 COC certified companies

• Japan, 3 fisheries engaged, 320+ labelled products

• China, 210 COC certified companies

The best environmental choice in seafood

Growing interest in the region

The best environmental choice in seafood7

Talking about sustainability• Making the most of certified products• Innovation and differentiation• Malaysian School Tour• Image of responsibility to the environment – CSR• Long term security of supply

The best environmental choice in seafood

Questions for you?

Ignoring the issue of costs what are some of potentials obstacles for the MSC in Asia?

Could Asian consumer be engaged positively on seafood sustainability ? Do they care?

Adoption of the MSC program has been driving strongly by retailer commitments in other parts of the world, do you predict a similar trend here?