The Art of the Webinar: Strategies to Maximize Research Dissemination and Outreach Efforts Sponsored...
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Transcript of The Art of the Webinar: Strategies to Maximize Research Dissemination and Outreach Efforts Sponsored...
The Art of the Webinar: Strategies to Maximize Research
Dissemination and Outreach Efforts
Sponsored by The American Youth Policy Forum
PresentersScott Solberg, Associate Dean for
Research, Boston University
Loretta Goodwin, Senior Director, American Youth Policy Forum
George Knowles, Communications Associate, American Youth Policy Forum
ObjectivesExplain why using webinars can help with
dissemination of research and outreach
Demonstrate how to create a successful webinar experience
Describe how AYPF can assist you in these objectives
Let’s have a dialogue!• Want to ask the
presenters a question?
• Use the questions box anytime
Polling QuestionHow many of you have used a webinar to
disseminate your research?
Scott’s WebinarBoston University’s experience working with
AYPF
Why recommend this option?
Following Scott’s comments there will be time for Q&A, so please type your questions in the “Questions” box.
Why use a Webinar?
Increase visibility and accessibility of your research
Augment grant applications
Interact with your audience in real time, and get feedback
Incorporate into your evaluation system
The Four Ps: Creating a successful webinar
experiencePlanning
Practicing
Promoting
Presenting
Webinar production: a look behind the scenes
Dedicated AYPF staff with specific roles (presenter, moderator)
Back-up system
Webinar recording
Post-webinar surveys
Question and Answer Time!
Please type any questions you have for Scott in the “Questions” box.
PlanningConsider: Is a webinar the right format?
Framing the research for a broad audience
Which platform will you use?
How many presenters are needed?
Prepare materials
Planning: Prepare Materials
How many slides can you discuss in the time frame?
Create dialogue – surveys, polls, questions
Include graphics and visual materials
Avoid “walls of text”
What NOT to do:
PracticingReview video tutorials on
GoToWebinar
Participate in practice sessions or “dry runs” with AYPF staff
Practice in front of the mirror
Avoid reading from a script; use a conversational tone
Questions/Comments?
Promoting
Integrate webinars into communications channels (social media, e-bulletins, etc.)
Email invitations
Share with targeted colleagues
Send invitations to your networks
PresentingFacilitate a discussion, keep audience
engaged
Bring the energy!
Let slides act as a guide
Verbatim is verboten!
Remember your conversational tone!
Who is AYPF?
We Bridge Research, Policy and Practice
Inform and Convene Policymakers
Disseminate Information, e.g. via webinars
Why work with AYPF?Experience
Reach
Relationships
Reputation
Final Questions/Comments