The art of storytelling.

Presented 07.23.13

WHY STORIES?

Stories give meaning and context to what would otherwise be a collection of easily forgettable facts.

A story, if broken down into the simplest form is a

connection of cause and effect. And that is exactly how we think.

Great stories invoke the imagination to the point that listeners begin to own them

almost as much as the teller.

If you examine great stories throughout history,

you will inevitably find a protagonist who digs deeper, works with scarce resources, makes difficult decisions, takes action despite risks,

and ultimately discovers the truth.

WHAT SHOULD BE IN YOUR PITCH DECK?

WHAT’S THE PROBLEM YOU’RE SOLVING?

WHO’S THE CUSTOMER?

HOW ARE YOU GOING TO SELL/MARKET IT?

WHAT’S THE MARKET OPPORTUNITY?

WHO IS YOUR COMPETITION?

HOW DO YOU MAKE MONEY?

WHO’S ON YOUR TEAM?

THINGS TO KEEP IN MIND

YOU ARE THE PROTAGONIST

BALANCE THE INTELLECTUAL WITH

THE EMOTIONAL

YOUR STORY SHOULD EXPRESS HOW AND WHY LIFE CHANGES BECAUSE

OF YOUR IDEA

BIG VISUALS, FEW WORDS

SHOW ME A DEMO

CHECK YOUR JARGON AT THE DOOR

OWN YOUR MATERIAL

Q + A

Thank you!