Storytelling the art of the pitch
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Transcript of Storytelling the art of the pitch
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Caitlin Kraft-Buchman: The Strategic Message
THE POWERFUL BUSINESS STORY: THE
ART OF THE PITCH
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= POWERFUL
BUSINESS
PRESENTATION
STRONG STORY
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THE ELEVATOR PITCH
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One Minute
THE ELEVATOR PITCH
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One minute to say it
all…
THE ELEVATOR PITCH
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Your Story
AN EFFECTIVE BUSINESS PITCH IS
ONE THAT TELLS A STORY…
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A Problem
A Solution
THE Problem Solved
THE STORY OF
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Your Vision
THE STORY INCLUDES
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Why ?
How ?
What ?
START WITH…
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WHAT WE DO
HOW WE DO IT
MISTAKE
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WHAT WE DO
HOW WE DO IT
MISTAKE
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WHY
?
BEGIN WITH INSPIRATION: WHY
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WHY
ARE YOU…?
WHY?
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BECAUSETHERE’S A PROBLEM.
(WHO HAS IT?)
WHY
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YOU.
Your experience with
these problems
(Tell a story, an anecdote.)
HOW WILL THE PROBLEM BE
SOLVED?
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The Creative Solution
“We could be…”
NOW, THE WHAT…
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Obstacle/Opponent
Apathy, Bad Governance, Legacy
Systems,Mistrust, Buy in…
WHAT STANDS IN (Y)OUR WAY?
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What do you want ?
(Offer a way out of the(ir)
problem)
THE FINALE
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exposition
rising action
climax
falling action
dénouement
THE DRAMATIC ARC
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Exposition:
Why are you…?
The Heroine.
THE DRAMATIC ARC
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rising action:
Because …
There’s a problem…
The Obstacle / The Villain
THE DRAMATIC ARC
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Climax:
Your experience with the
problem
+ a story
THE DRAMATIC ARC
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falling action:
your creative solution
The Solution.
THE DRAMATIC ARC
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dénouement:
the next step
call to action
THE DRAMATIC ARC
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• exposition: Why? The Heroine.
• rising action: Because … a problem…
the Obstacle/ Villain.
• climax: Your experience . Story.
• falling action: how? your creative solution
• dénouement: what is the next step & call to action
THE DRAMATIC ARC
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WE’RE GOING TO TRY !
NOW…
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• 5 minutes: Write ideas on sheet.
• Turn to person next to you. They are your team
• 5 minutes: Practice your pitch with team mate out
loud
• Practice your team mate’s pitch
• 15 minutes: Brave volunteers pitch
INTERACTION!
10 MINUTES: PRACTICE
15 MINUTES: PITCH & DISCUSS
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exposition: Why are you doing this? The Heroine.
rising action: Because there is a problem… (who has it?)
the Obstacle/ Villain.
climax: Your experience w/ the problem/s an anecdote
falling action: HOW? your creative solution “We could be…”
dénouement: What do you want? the next step. a way out of the problem &
call to action
(
…
THE DRAMATIC ARC
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THE PITCHES!
CRITIQUES & PRACTICE
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WRAP UP
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Caitlin kraft-buchman
The strategic message.com
GOOD LUCK AT YOUR NEXT
MEETING