The Art of Persuasion - IPAC Canada · THE ART OF PERSUASION The expression or application of human...
Transcript of The Art of Persuasion - IPAC Canada · THE ART OF PERSUASION The expression or application of human...
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THE ART OF PERSUASION Jackie Nugent
Manager Infection Prevention and Control (IPAC)
Trillium Health Partners
April 11, 2019
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OBJECTIVESAt the conclusion of this presentation, participants will be able to:
• Describe the art of persuasion & six associated principles
• Apply and distinguish principles of persuasion
• Determine whether persuasion principles will benefit Infection Prevention and Control (IPAC) practice.
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ART/ÄRT/
The expression or application of human creative skill and imagination,
typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power
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PERSUASION🔊PER·SUA·SION /PƏRˈSWĀZHƏN/
• Something meant to get you to do or believe something
• The act of influencing someone to do something or to change their mind
• Example, good salespeople use persuasion to get people to buy things, just as children use persuasion to get permission to do certain things
The HOW is the Art is about explore new facets of human behavior in ways that bridge the best of scientific psychology and application.
https://www.vocabulary.com/dictionary/persuasion
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THE ART OF PERSUASION
The expression or application of human creative power, skill and imaginationutilized for influencing someone to do
something or to change their mind
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SIX PRINCIPLES OF PERSUASION
Consensus
Commitment Reciprocity Scarcity
LikabilityAuthority
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RECIPROCITY#1
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And the Answer is….
#2COMMITMENT
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#3SCARCITY
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#4AUTHORITY
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#5LIKABILITY
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#6 CONSENSUS
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Source: https://www.psychologytoday.com/ca/blog/the-science-behind-behavior/201812/why-did-people-pay-600-pair-20-payless-shoes
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AT YOUR TABLE
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THANK YOU!
Jackie NugentManager Infection Prevention and Control (IPAC)
Trillium Health Partners