The Art of Mobile Entrepreneurship. Challenges, dilemmas and suggestions for Apps and Startup...
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Transcript of The Art of Mobile Entrepreneurship. Challenges, dilemmas and suggestions for Apps and Startup...
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
IMPRENDITORI DI APPAndrea Vaccarella
“TI RACCONTO LA MIA PROFESSIONE”
28/11/14
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
A story
AGENDA
3 Dilemmas
Cats, dogs, fishes & other pics
Something about Apps
Something about Start-Ups
Something about both
Takeways
Q&A
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
THE STORY OF
#Simplify Your Life
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
THE IDEA
IT ALWAYS STARTS LIKE THIS
1.
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
THE PRODUCT
1. CREATE A PROJECT/LIST OF TASKS
2.
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
2. ASSIGN PEOPLE TO TASKS/PROJECTS
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
3. START THE PROJECT. WATCH THE FLOW.
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
4. GET NOTIFIED! WHAT’S YOUR TASK?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
6. WATCH THE DETAILS ANYTIME.
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
5. THERE’S A SHARED CHAT!
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
KISS – KEEP IT SUPER SIMPLE.
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
WHAT’S BEHIND AN
APP?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
IDEA DEVELOPMENT REVENUE
http://gust.com/
STAGES
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
1° DILEMMA
“Which platform/devices
am I developing for?”THE CHOICE OF THE
TECHNOLOGICAL
SOLUTION
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
1° DILEMMA: WHICH ONE FIRST?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Store
HCI Guidelines
Marketing Guidelines
Provisioning
Account
USER HABITS &
PREF.
Development Language
APP STORE
Devices (Aspect
Ratio)
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
WHAT IS “PHONEGAP”?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
DESIGN
DEVELOPMENT
.. ?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
RELEASE THE
KRAKEN
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
RELEASE THE
KRAKEN
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
STAGED
ROLLOUT
FULL
ROLLOUTALPHA BETA
RELEASING THE APP
Certificates, Provisionings, Keychains..
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
2° DILEMMA
“To be free or not to be free?”THE CHOICE OF THE
BUSINESS MODEL
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Advertising
BUSINESS MODELS
Bothering users with ads
Freemium
Certain features only for $
Paid Apps
Pay to download
In-App purchases
Selling physical/digital goods
Subscriptions
Not for every vertical
Sponsorship
Incentivized Advertising
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Business Model Canvas
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
3° DILEMMA
“When do I start marketing?
How? How much (t, $)?
COMMUNICATION
TIMING
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
The Ferrari in Garage.
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
You assembled a great time, created a beautiful product, released it, and…
Nothing happens.
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Tactics & best
practices to deal
with the problem
of user growth
GROWTH HACKING
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
LET’S SOLVE SOME
DILEMMAS
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
TECHNOLOGICAL
TIMING
FINANCIAL
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
WHAAAAAT?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Feel the pain, know the problem, know the current
solutions and their limitations. Focus on 1 thing.
Do you really need this feature?
WHAT PROBLEM ARE
YOU SOLVING?
Know your user. Who is your main target? Are there
any secondary targets? What at are the
characteristics? Test with real users.
WHO ARE YOU SOLVING
IT FOR?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Feel the pain, know the problem, know the current
solutions and their limitations. Focus on 1 thing.
Do you really need this feature?
WHAT PROBLEM ARE
YOU SOLVING?
Know your user. Who is your main target? Are there
any secondary targets? What at are the
characteristics? Test with real users.
WHO ARE YOU SOLVING
IT FOR?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
EVERYDAY PROBLEMS
FOUNDERS DILEMMAS
HOW CAN I GET RID OF SOMETHING
AM I TARGETING THE RIGHT PEOPLE?
AM I DEVELOPING THE RIGHT SOLUTION?
ARE WE ON TIME/TRACK?
HOW CAN I TEST IT?
HOW MUCH TIME DOES IT TAKE?
DO I HAVE THE SKILL?
IS IT THE MOST IMPORTANT THING NOW?
AM I LISTENING TO THE REAL USERS?
WHAT ARE MY COMPETITORS DOING?
DID I TEST ENOUGH BEFORE THE RELEASE?
IS TIME TO PIVOT? AM I PIVOTING RIGHT?
WHAT’S MY FINANCIAL SITUATION NOW?
AND IN 6 MONTHS?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
“DREAM IT BIG, BUILD IT SMALL”
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
HOW?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Validated Learning
(Lean Startup)
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
HOW DO STARTUPs GROW?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
IDEA DEVELOPMENT REVENUE
http://gust.com/
STAGES
START BUILD GROW
COMPANY
PRODUCT
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
3F
Business
Angels
Venture
Capitalist
Private
Equity Fund
Grants
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
3F
Business
Angels
Venture
Capitalist
Private
Equity Fund
Grants
WHAT IS “AN EXIT”?
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
BASEBALL, ELEVATORS
& BRAS
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
BUSINESS PLAN
ENTREPRENEUR’s TOOLS
Who you are, who you wanna be, how and why
(ELEVATOR’S) PITCH
60’ to bring it home
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Business Plan
BUSINESS PLAN
EXECUTIVE SUMMARY
MISSION, VISION, STATEMENTS
COMPANY BACKGROUND
TEAM, COMPETENCES & SKILLS
MARKET & COMPETITORS ANALYSIS
PRODUCT DESCRIPTION
MARKETING PLAN
SWOT ANALYSIS
FINANCIAL PLAN
TIMELINE (DELIVERIES, MILESTONES)
OPERAION PLAN
HUMAN RESOURCE PLAN
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Team
Need / Problem
State of the Art
Idea, Product, how should it solves the problem
Roadmap & How fundings will be invested
Market
Business Plan
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
THE MOST IMPORTANT
THING
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Money
The idea
Market choice
Luck
What’s the most important thing?
The timing
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Money
The idea
Market choice
Luck
What’s the most important thing?
The timing
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
TEAM
Davide Marco Max Andrea Pier Stefano
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
TAKEAWAYS
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
1% of something is more than 100% of nothing.
Execution, Execution, Execution.
Fail fast, recover faster
Design, Test, Measure. Repeat.
Product = Value Creation.
Have a plan. But more importantly, build a team.
Build the Team, not the product.
TAKEAWAYS
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
The Lean Startup
Resources
Eric Ries
Business Model Canvas
Alexander Osterwalder
The Startup Company Bible
Michael Stathis
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Q&A
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
GRAZIE
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014
Fluxedo: the story.
Most important thing
Multi-level
The 2 questions (WHAT-WHO)
Lean Cycle (Build, Measure, Learn)
Dilemma (Free or Paid)
Which Store? Apple – Android – Windows (PhoneGap)
How an App can Make money? (Freemium..)
App road to the Success (Alpha, Beta, Staged,
Full Rollout)
My 2 cents
IMPRENDITORI DI APPAndrea Vaccarella, 28/11/2014