The Art of Being Interested
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Transcript of The Art of Being Interested
![Page 1: The Art of Being Interested](https://reader035.fdocuments.net/reader035/viewer/2022062510/54b489824a7959bb688b45df/html5/thumbnails/1.jpg)
#ID2013 @RavenCourtney
The art of being interestedCourtney Seiter | @RavenTools | @RavenCourtney
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✤ “He was a great listener.”
✤ “He asked real questions, probed for my thoughts...”
✤ “It’s amazing to see the effect that someone paying attention to other people can have.”
✤ “He listened, he heard, he was interested...”
#ID2013 @RavenCourtney
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80% of social media posts are about ME
#ID2013 @RavenCourtney
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Our brains reward us for talking about ourselves.
#ID2013 @RavenCourtney
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It’s as good as...
#ID2013 @RavenCourtney
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Or even...
#ID2013 @RavenCourtney
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#ID2013 @RavenCourtney
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#ID2013 @RavenCourtney
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Be. Interested.
#ID2013 @RavenCourtney
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✤New links
✤New leads
✤Business insights
✤More shares
✤Better products
What’s in it for you?✤More fans
✤Brand recognition
✤Stronger reputation
✤More authority
✤Press opportunities
#ID2013 @RavenCourtney
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#ID2013 @RavenCourtney
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Just five steps!*
1. Discovery
2. Research
3. Groundwork
4. Outreach
5. Follow-up*and two are really easy
#ID2013 @RavenCourtney
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Step 1: DiscoveryWho do you want to meet?
#ID2013 @RavenCourtney
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Brand cheerleaders
#ID2013 @RavenCourtney
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Influencers
#ID2013 @RavenCourtney
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Prospectivecustomers
#ID2013 @RavenCourtney
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Press
#ID2013 @RavenCourtney
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Connecting the dots
Step 2:Research
#ID2013 @RavenCourtney
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Find them everywhere#ID2013 @RavenCourtney
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Remember it all#ID2013 @RavenCourtney
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Step 3:Groundwork
The part where we make friends
#ID2013 @RavenCourtney
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Ask real questions#ID2013 @RavenCourtney
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Give them what they want#ID2013 @RavenCourtney
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Add your voice#ID2013 @RavenCourtney
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Get weird#ID2013 @RavenCourtney
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Step 4:Outreach
Time for ‘the ask’
#ID2013 @RavenCourtney
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✤ Genuine
✤ Researched
✤ Specific
✤ Thorough
#ID2013 @RavenCourtney
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Step 5:Follow up
Fight the shallow
#ID2013 @RavenCourtney
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Tell better stories#ID2013 @RavenCourtney
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Connect your community#ID2013 @RavenCourtney
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Bottom line: It’s not about you#ID2013 @RavenCourtney
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#ID2013 @RavenCourtney
Courtney Seiter | @RavenTools | @RavenCourtney
Thank you!