The Art of an Idea

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description

아이디어의성패는설득력에달려있다. 창의력을가진위대한스토리는소비자의의사결정을단순화하도록설득한다. 본문사례를통해창의력, 아이디어, 다양한삶의경험과접점에서매우효과적으로스토리텔링하고있는브랜드들을살펴본다.

Transcript of The Art of an Idea

Page 1: The Art of an Idea
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