The AL Services Story-From Branding the Journey to Bonding the Destination

29
Dr Amit Nagpal Chief Inspirational Storyteller AL Services From Branding, the journey to Bonding, the destination – The AL Services Story

description

The Story of AL Services

Transcript of The AL Services Story-From Branding the Journey to Bonding the Destination

Page 1: The AL Services Story-From Branding the Journey to Bonding the Destination

Dr Amit NagpalChief Inspirational Storyteller

AL Services

From Branding, the journey to Bonding, the destination – The AL Services Story

From Branding, the journey to Bonding, the destination – The AL Services Story

Page 2: The AL Services Story-From Branding the Journey to Bonding the Destination

“Anupam Learning Services or AL Services

In loving memory of my Late Mother

Mrs Anupam Nagpal

Page 3: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

"Behind every successful man, there is a woman.

Behind every successful creative pursuit, there is even more, 'An Inspiration'".

Page 4: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

With Blessings ofOur Advisory Board

Page 5: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

The Humble Beginnings August 2011, we began our journey from an office in Faridabad,and as a one man show, offering following services;• Content development (story), • Social media / digital storytelling consulting, • Training/coaching in the area of brand storytelling/ digital storytelling.

Pioneers• We are among the pioneers in personal branding and digital storytelling in

India.

Once Upon A Time

Page 6: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Focus areas were (and still are)• Online Branding (Personal + Business Brand)• Personal Branding

StrengthsSocial Media Marketing, Branding through Storytelling, Online Networks (25,000 +)

USPDigital Storytelling / Brand Storytelling

Once Upon A Time

Page 7: The AL Services Story-From Branding the Journey to Bonding the Destination

Entrepreneurs and Intrapreneurs

Brand Storytelling for the Deeply Passionate Brand Storytelling for the Deeply Passionate

Page 8: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Page 9: The AL Services Story-From Branding the Journey to Bonding the Destination

We never knew our stories would make people laugh and cry.And one fine day we began to realize the immense power of stories to;

•Inspire people, •Energize action, •Connect emotionally, •Build reputation and •Entertain at the same time.

In simple words,we never knew that we will fall in love with storytelling.

From Branding (the Journey) to Bonding (the destination)

And we fell in love with Storytelling

Page 10: The AL Services Story-From Branding the Journey to Bonding the Destination

Because nothing touches hearts and builds brands

better than inspiring stories

Inspirational Storytelling Inspirational Storytelling

Page 11: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

My Story

Page 12: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Pinstorm India Influencers(As on 26th Oct, 2014)

Page 13: The AL Services Story-From Branding the Journey to Bonding the Destination

You share your story, and we refine, present and promote it

Be a Co-Creator of your story with us Be a Co-Creator of your story with us

Are you a C level Executive, Knowledgepreneur/Professional or an intrapreneur passionate about your work and your story?

Page 14: The AL Services Story-From Branding the Journey to Bonding the Destination

Our Services

Please note we do not build websites or create offline graphics

Page 15: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Text Storytelling

Page 16: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Visual Storytelling (provided to client’s website developer)

Page 17: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Infographic Storytelling

Page 18: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

PPT Storytelling

Page 19: The AL Services Story-From Branding the Journey to Bonding the Destination

THE STEPS

From Branding (the Journey) to Bonding (the destination)

From Branding to Bonding

Page 20: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

From Branding to Bonding

• “If you take care of small things, big things will take care of themselves”

• Bonding requires attention and intention in each and every act, the way

you answer the email, the way you make a phone call, the way you

greet, each small act begins to count.

• Starting an email- An example

Page 21: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

From Branding to Bonding

• And based on our experience, we at ALS decided to do the hand-holding of our clients from ‘Branding’ (the journey) to ‘Bonding’ (the destination).

• And since then, we have been bonding with our clients and helping them bond with their clients, happily thereafter.

Page 22: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Enlarge Excel Evolve-The Coaching Approach

Page 23: The AL Services Story-From Branding the Journey to Bonding the Destination

Dr Sonica Krishan-A Case Study/ Success Story Book Release - Healthy Living through Dosha Healing - Ayurveda by His Excellency Shri Balramji Dass Tandon, Governor Chhattisgarh on 5th September 2014. — with CA Alok Krishan (left), Sanjay Tandon, Dr Amit Nagpal (right)

Page 24: The AL Services Story-From Branding the Journey to Bonding the Destination

Goodnews Cadogan, South Africa-A Case Study/ Success Story

Page 25: The AL Services Story-From Branding the Journey to Bonding the Destination

We faced several challenges and villains in the journey. Some of them were:-

Challenge 1-Personal Branding is considered a lower emotion and self-promotional

• We came up with Inspirational Storytelling• Aligned personal brand with business brand

Challenge 2-Branding can be difficult to measure• We began to help clients in generating leads for building relationships

Challenge 3-Everyone wanted to wait and watch• We found the pioneers who were ready to take the plunge and

Influencers who would help us spread the word.

Challenge 4-Stories are of people, not of organisations• Aligned personal story with business story

The Villains & the Twist

From Branding (the Journey) to Bonding (the destination)

Page 26: The AL Services Story-From Branding the Journey to Bonding the Destination

Bonding is the destination-Life long relationships with clients

Page 27: The AL Services Story-From Branding the Journey to Bonding the Destination

From Branding (the Journey) to Bonding (the destination)

Our Clients

Our Clients include• Stroke & Neurovascular Interventions Foundation

• IT entrepreneurs

• Doctors (including Ayurveda) at reputed hospitals like Medanta

• CXOs including IBM

• Consultants from interior design, real estate etc

• Trainers & Coaches eg Life coach etc

• Website companies (for content development)

Page 28: The AL Services Story-From Branding the Journey to Bonding the Destination

And we Know you will fall in love too and our story will become your story.

Storytelling is infectious

Good stories•Inspire People•Energize action•Connect emotionally•Build reputation of organizations/People•& Entertain us at the same time

Page 29: The AL Services Story-From Branding the Journey to Bonding the Destination

THANK YOU

From Branding (the Journey) to Bonding (the destination)

www.alservices.inwww.dramitnagpal.com

www.enlargeexcelevolve.com