The AL Services Story-From Branding the Journey to Bonding the Destination
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Transcript of The AL Services Story-From Branding the Journey to Bonding the Destination
Dr Amit NagpalChief Inspirational Storyteller
AL Services
From Branding, the journey to Bonding, the destination – The AL Services Story
From Branding, the journey to Bonding, the destination – The AL Services Story
“Anupam Learning Services or AL Services
In loving memory of my Late Mother
Mrs Anupam Nagpal
From Branding (the Journey) to Bonding (the destination)
"Behind every successful man, there is a woman.
Behind every successful creative pursuit, there is even more, 'An Inspiration'".
From Branding (the Journey) to Bonding (the destination)
With Blessings ofOur Advisory Board
From Branding (the Journey) to Bonding (the destination)
The Humble Beginnings August 2011, we began our journey from an office in Faridabad,and as a one man show, offering following services;• Content development (story), • Social media / digital storytelling consulting, • Training/coaching in the area of brand storytelling/ digital storytelling.
Pioneers• We are among the pioneers in personal branding and digital storytelling in
India.
Once Upon A Time
From Branding (the Journey) to Bonding (the destination)
Focus areas were (and still are)• Online Branding (Personal + Business Brand)• Personal Branding
StrengthsSocial Media Marketing, Branding through Storytelling, Online Networks (25,000 +)
USPDigital Storytelling / Brand Storytelling
Once Upon A Time
Entrepreneurs and Intrapreneurs
Brand Storytelling for the Deeply Passionate Brand Storytelling for the Deeply Passionate
From Branding (the Journey) to Bonding (the destination)
We never knew our stories would make people laugh and cry.And one fine day we began to realize the immense power of stories to;
•Inspire people, •Energize action, •Connect emotionally, •Build reputation and •Entertain at the same time.
In simple words,we never knew that we will fall in love with storytelling.
From Branding (the Journey) to Bonding (the destination)
And we fell in love with Storytelling
Because nothing touches hearts and builds brands
better than inspiring stories
Inspirational Storytelling Inspirational Storytelling
From Branding (the Journey) to Bonding (the destination)
My Story
From Branding (the Journey) to Bonding (the destination)
Pinstorm India Influencers(As on 26th Oct, 2014)
You share your story, and we refine, present and promote it
Be a Co-Creator of your story with us Be a Co-Creator of your story with us
Are you a C level Executive, Knowledgepreneur/Professional or an intrapreneur passionate about your work and your story?
Our Services
Please note we do not build websites or create offline graphics
From Branding (the Journey) to Bonding (the destination)
Text Storytelling
From Branding (the Journey) to Bonding (the destination)
Visual Storytelling (provided to client’s website developer)
From Branding (the Journey) to Bonding (the destination)
Infographic Storytelling
From Branding (the Journey) to Bonding (the destination)
PPT Storytelling
THE STEPS
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
• “If you take care of small things, big things will take care of themselves”
• Bonding requires attention and intention in each and every act, the way
you answer the email, the way you make a phone call, the way you
greet, each small act begins to count.
• Starting an email- An example
From Branding (the Journey) to Bonding (the destination)
From Branding to Bonding
• And based on our experience, we at ALS decided to do the hand-holding of our clients from ‘Branding’ (the journey) to ‘Bonding’ (the destination).
• And since then, we have been bonding with our clients and helping them bond with their clients, happily thereafter.
From Branding (the Journey) to Bonding (the destination)
Enlarge Excel Evolve-The Coaching Approach
Dr Sonica Krishan-A Case Study/ Success Story Book Release - Healthy Living through Dosha Healing - Ayurveda by His Excellency Shri Balramji Dass Tandon, Governor Chhattisgarh on 5th September 2014. — with CA Alok Krishan (left), Sanjay Tandon, Dr Amit Nagpal (right)
Goodnews Cadogan, South Africa-A Case Study/ Success Story
We faced several challenges and villains in the journey. Some of them were:-
Challenge 1-Personal Branding is considered a lower emotion and self-promotional
• We came up with Inspirational Storytelling• Aligned personal brand with business brand
Challenge 2-Branding can be difficult to measure• We began to help clients in generating leads for building relationships
Challenge 3-Everyone wanted to wait and watch• We found the pioneers who were ready to take the plunge and
Influencers who would help us spread the word.
Challenge 4-Stories are of people, not of organisations• Aligned personal story with business story
The Villains & the Twist
From Branding (the Journey) to Bonding (the destination)
Bonding is the destination-Life long relationships with clients
From Branding (the Journey) to Bonding (the destination)
Our Clients
Our Clients include• Stroke & Neurovascular Interventions Foundation
• IT entrepreneurs
• Doctors (including Ayurveda) at reputed hospitals like Medanta
• CXOs including IBM
• Consultants from interior design, real estate etc
• Trainers & Coaches eg Life coach etc
• Website companies (for content development)
And we Know you will fall in love too and our story will become your story.
Storytelling is infectious
Good stories•Inspire People•Energize action•Connect emotionally•Build reputation of organizations/People•& Entertain us at the same time
THANK YOU
From Branding (the Journey) to Bonding (the destination)
www.alservices.inwww.dramitnagpal.com
www.enlargeexcelevolve.com