The Age of (Dis)Information
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Transcript of The Age of (Dis)Information
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@lageneralistaAlicia Wanless
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Changing Content
How we Participate
Deliberate Misinformation
The Age of (Dis)Information
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What is (Dis)information? A Play on Words
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Truth
Information
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Lies
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All About Me
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Images can be deceiving
Didn't Recall 32%
Remembered 37%
Saw on TV 31%
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The Medium is the Misinformation
At hat tip to McLuhan
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Media = Means of Mass Communications
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Traditional Media
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Participatory Media
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The Business of Catching Attention
How Content is Changing
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–Johnny Appleseed
“Type a quote here.”
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Content Comes From Everywhere
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Rank Website
1 Facebook.com
2 Youtube.com
3 & 5 Google.com & Google.ge
4 ok.ru
6 mail.ru
7 Myvideo.ge
8 Amazon.com
9 Myauto.ge
10 Ambebi.ge
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AJ+ Top 10 Video Publisher
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32
2nd most shared article
of 2014
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1.2 million shares
Most Shared BBC
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We are all Media nowOur integration into media and its messaging.
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You’ve Got a Friend in News?
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64% of Americans on
1/3 of U.S. get news
there
PewResearch
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BBC
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1795 Nodes • 13876 Edges
BuzzFeed
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308 Nodes • 1209 Edges
AJ+
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705 Nodes • 22952 Edges
RT
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1030 Nodes • 5249 Edges
FOX NEWS
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0
3000000
6000000
9000000
12000000
BBC BuzzFeed RT Fox
Pages Likes Talking About the Page
Facebook Page Likes
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We are Participating
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339K Facebook Shares
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33K Facebook Shares
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9%6%
85%
Political Agenda Trolls & Spam Undetermined
Top Posters on RT Facebook
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Everybody is Astrotrufing
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Deliberate DisinformationVarying Degrees of Misinformation
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MEDIAMedia: An “Information
Laundering” Machine
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Social Media Blogs Traditional Media
Other Traditional Media
Other Traditional Media
Other Traditional Media
Other Traditional Media
Feeding information up the media chain
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Establishment Fibs & Fears
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0 0.2 0.4 0.6 0.8
72% Supported Iraq War
42% Still Believe WMDs
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Wishful Thinking & Propaganda
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Feeding the Media Chain
FearWishful
Thinking
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What is to be Done?Measures for Diminishing Disinformation’s Effects
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Know Your Audience
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Provide Alternatives
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Avoid Denigrating Egos
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Investigate
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Expose Yourself
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We are all responsible.
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AALa GeneralistaPRESENTATIONLa GeneralistaPRESENTATION
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Study influence and propaganda in a digital age, applying my research to strategic communications campaigns.
Alicia Wanless@lageneralista