The 80/20 Guide To Book Marketing
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Transcript of The 80/20 Guide To Book Marketing
THE 80/20 NO WASTING OF TIME
AND ENERGY GUIDE TO BOOK MARKETING
THE 80/20 GUIDE TO BOOK MARKETING
Mayowa Ajisafe
AuthorsCrib.com
Marketing can be a tricky job for authors, and when you consider
the fact that there is too much of information out there online on
what to do as well as varying, and sometimes, confusing marketing
tips and strategies that does nothing but leave authors more confused than ever before on
what really to do among all these load and tons of “to dos”.
As an author, time is really in
short supply, and you should ask yourself this question – Is what I’m doing to get my books out
there working at all?
I Recently Got These Emails From 2 Authors Who Have Tried Lot Of Stuffs Without Getting Any Tangible Results And You Find The Exact
Mail He Sent To Me In The Image Below
Mail 1 Mail 2
The “Do It All” Book Marketing Syndrome
Most authors are making the mistake of doing everything that they read in one post or the other online on ways to market and promote books, and I called this the “Do It All” syndrome.
THE 80/20 RULE TO BOOK MARKETING
The 80/20 (Pareto) Rule
You should be familiar with the 80/20 rule also known as the Pareto Principle and learn all about the fact that 20% of all we do only brings 80% of
the result and vice-versa.
So, what does this have to do with book marketing?
It simply means that 20% of your book marketing efforts will yield 80% of the results,
and the other 80% will only result in just a meager 20% of results, and this is true for every
author.
But what if you keep spending your time and energy on those 20% and do away with those 80% that will give you just 20% of the result? Surely,
this is the smartest thing to do, but another question is – what is the 20% you should spend
your time doing when it comes to book marketing?
1.
Let’s now take a look at some of the things authors should be doing rather than wasting time and energy on what just doesn’t work.
Author Website & Great Content
1.
2.
Let’s now take a look at some of the things authors should be doing rather than wasting time and energy on what just doesn’t work.
Author Website & Great Content
Email List Building
1.
2.
3.
Let’s now take a look at some of the things authors should be doing rather than wasting time and energy on what just doesn’t work.
Author Website & Great Content
Email List Building
Leveraged Outreach
1.
2.
3.
4.
Let’s now take a look at some of the things authors should be doing rather than wasting time and energy on what just doesn’t work.
Author Website & Great Content
Email List Building
Leveraged Outreach
Social Media
Want To Know How To Market Your Book Without Wasting Your Time And Energy
Again?
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The 80/20 Guide To Book Marketing
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