The 30-Second Pitch/Hook
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1 1. [Describe your product or service. Say what your idea is, and independently prove its importance.] 2. [Describe the large market need, your competitive advantage, a profitable business model and you are a ‘great’, not a good, entrepreneur 3. [ Should make the listener ask "Tell me more."] The 30-Second Pitch/Hook Example: “Dislike those smelly topical pain relievers that contain numerous chemicals? Try J&J’s Healing Cream, all natural herbal cream next time you experience an ache or pain.” Remove slide before presentin g
description
The 30-Second Pitch/Hook. [Describe your product or service. Say what your idea is, and independently prove its importance.] [Describe the large market need, your competitive advantage, a profitable business model and you are a ‘great’, not a good, entrepreneur - PowerPoint PPT Presentation
Transcript of The 30-Second Pitch/Hook
1
1. [Describe your product or service. Say what your idea is, and independently prove its importance.]
2. [Describe the large market need, your competitive advantage, a profitable business model and you are a ‘great’, not a good, entrepreneur
3. [ Should make the listener ask "Tell me
more."]
The 30-Second Pitch/Hook
Example: “Dislike those smelly topical pain relievers that contain numerous chemicals? Try J&J’s Healing Cream, all natural herbal cream next time you experience an ache or pain.”
Remove slide before
presenting
2
[Business Name][Slogan &Logo]
[Entrepreneur’s Name][Position Title]
[Grade][Age]
3
General Description
Product or Service Description
Target Customer
Promotional Plan Selling Price or Net Profit Margin
Company Name
4
Mission Statement Mission Statement
[A mission statement is a company’s constant reminder to its employees and customers of why the company exists.]
Opportunity [Why did you choose this business? How will
your business meet a market need or demand? What are its unique features?]
Business Profile Type of business (service, manufacturing,
wholesale, retail) Legal Structure (Sole Proprietor, Partnership,
LLC)
5
Qualifications I’m qualified to run this business because:
[What skills/talents, experience, strengths do you possess that will contribute to the success of your business?]
[Enter reason #1 here.]
[Enter reason #2 here.]
[Enter reason #3 here.]
6
[Product or Service]• What are the major features of the product/service?
What is special about it?• What are the major benefits to the customer? What will
they see/receive? What will it do for the customer?• Unique quality that gives your business a competitive
advantage.• What after-sale service will you provide? Insert a
picture of your product
or service.
7
Market AnalysisIndustry Name
[What industry are you in? (http://www.bizstats.com)]
Industry Size [How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)]
Total Population
________________
[Identify the geographic location where most of your customers will come from. This may be by zip code (15222), by city (Brownsville), by region (Allegheny County). http://quickfacts.census.gov/qfd/index.html
Target Market
______________
[Of the total population what percentage fall into the gender, age and average income are you targeting (if applicable)? http://quickfacts.census.gov/qfd/index.html
Potential Market Size
______________
[Survey your target market. What percentage of them would be willing to try your product/service? Why?]
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Consumer ProfileAge
Gender
Income Level
Occupation
Hobbies, interests
Insert a picture of your target customer. ↓
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Competitive Advantage
[Your Business]
[Competitor A]
[Competitor B]Factors
[?]
Quality of Product/Service
Price
Reliability
Product(s)
Unique Factors/Knowledge
[?] [?]
[?] [?] [?]
[?] [?] [?]
[?] [?] [?]
[?] [?] [?]
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Promotional MixAdvertising
[List plans for advertising, if any.] [$]
Publicity[List plans for publicity, if any.] [$]
Personal Selling
[List plans for personal selling, if any.] [$]
Sales Promotion
[List plans for personal selling, if any.] [$]
Other[List plans for visual merchandising orpublic relations, if any.] [$]
Total Monthly Promotional Expense [$]
Promotional ExpenseMonthlyAmount
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Economics of One Unit Definition of One Unit _(Describe)___________________
Selling Price $____(SP)_______
Cost of Sales Per UnitDirect Labor(Labor Cost per Hour) (A)
Time (in hours) to make 1 unit (B)
Direct Labor Cost Per Unit (A)*(B)
$ $ (DL)Material Description Cost/Total
QuantityCost Per Unit ($)
Total Material Cost Per Unit $ (MC)Total Other Variable Costs Per Unit (shipping, commission, packaging) $ (OC)Cost of Sales Per Unit (direct labor + material cost + variable cost)
$ (DL+MC+OC=CSP)
Gross Profit (Selling Price –Cost of Sales Per Unit) $ (SP – CSP = GP)
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Average Monthly Fixed Expenses
Fixed Expense Average Monthly ExpenseInsurance [$]Salaries of Employees [$]Advertising [$]Interest [$]Depreciation [$]Utilities (Gas, Electric, Telephone) [$]Rent [$]Other Fixed Expenses [$]Total Average Monthly Fixed Expenses [$]
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Time-Management Plan
Schedule for a Typical WeekTotal Hours in a Week = 168
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Monthly Sales Projections
First Year
020406080
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units
Sold
Total Units Sold
[Units]
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Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.[?]
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Projected Yearly Income Statement
First YearA Selling Price per Unit [$]
B Number of Units Sold [Number of Units]
C Total Sales [A × B]
D Variable Expenses [Variable Expense per Unit × B]
E Contribution Margin [C – D]
F Fixed Operating Expenses
[Monthly Fixed Expenses × 12]
G Pre-Tax Profit [E – F]
H Taxes @ 15% [G × 0.15]
I Net Profit [G – H]
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Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost[Item] [Vendor/Location] [$][Item] [Vendor/Location] [$][Item] [Vendor/Location] [$][Item] [Vendor/Location] [$][Item] [Vendor/Location] [$]
Total Start-Up Expenditures [$]
Cash ReservesEmergency Fund [$] Reserve for Fixed Expenses [$]
[A + B + C]Total Start-Up Investment
B
A
C
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ROS & ROI (OPTIONAL)ROS: Return on Sales
DollarEquivalent = [$0.00]
ROI: Return on Investment
DollarEquivalent = [$0.00]
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Financing Strategy
Source Amount Debt (Loan) Equity (Share) Gift
Personal Savings [$]
Relatives/Friends [$] [$] [$] [$]
Investor [$] [$] [$]
Partner(s) [$] [$] [$]
Totals [$] [$] [$] [$]
[$]Total Start-Up Investment
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Business Responsibility& Philanthropy Business Responsibility
[Explain how you will incorporate business responsibility into your marketing plan.]
[How will you ‘green’ your business]Professional/Advisory Support
[Explain key advisors for your company] Philanthropy
[Describe how your business will give back to the community or support a cause in which you believe.]
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Business & Personal Goals
[Describe the next steps you need to take to make your business fully operational.]
[Explain how you will improve or maintain the quality of your product/service.]
[Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).]
[Describe how big your business could get.]
Business Personal
[Describe education or training you could get to help with your business.]
[Mention anyone you could seek out as a mentor.]
6 M
onth
s- 1
Yea
rO
ver 1
Yea
r
[Indicate how long you plan to run the business. Describe your exit strategy, if you have one.]
[Describe how your experience with this business will prepare you for your career.]
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[Enter your slogan ]
Thank you for your consideration.
[Enter company name]
