THE 2021 MEDIA PLANNING GUIDE PLUS FACTOR

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PROMOTE YOUR BRAND IN THE AWARD-WINNING

MEDIA THAT HAS PET PROS RAVING.

PLUSFACTOR

THE 2021 MEDIA PLANNING GUIDE

M E D I A P R O D U C T S

P R I N T / O N L I N E / C U S T O M / C O N T E N T / E V E N T S / P O D C A S T S / W E B I N A R S

The only “how to” magazine for the pet products industry, PETS+ focuses on retailer success stories, practical solutions to universal business problems and product showcases, all designed to give readers the tools, inspiration and information they need to thrive.

DEDICATED TO THE SUCCESS OF THE INDEPENDENT BUSINESS OWNER

MORE THAN 100 ADDITIONAL READER RAVES ONLINE AT:

smartworkmedia.com/pets-raves

“PETS+ MAGAZINE IS MY FAVORITE RESOURCE FOR NEWS, EDUCATION AND SUPPORT, AND IS FOR ANYONE IN THE PET INDUSTRY! THE FACEBOOK GROUP IS MY GO-TO TO STAY UP TO DATE!”

NIKI LIBARIOS, HAWAII DOGGIE BAKERY, HONOLULU, HI

PETS+ 2021 MEDIA PLANNING GUIDE | 2

“BEST INDUSTRY MAGAZINE ON THE MARKET!”READER RAVES

Lisa Vella of South Bark Dog Wash in San Diego, CA, says PETS+ is the ...

Bright, sassy and designed to attract maximum attention, PETS+ — in print and online — has been recognized for excellence in journalism and design every year since its debut. SmartWork Media, the parent company of PETS+, has won a total of 142 international honors—more than any other comparably-sized trade publishing company in the industry.

SEE OUR FULL LIST OF AWARDS AT:

smartworkmedia.com/awards

QUALITY DESIGN AND CONTENT THAT GRABS READER ATTENTION

20 FOLIO AWARDS

Gold medal, Best B2B Newsletter

2018-19FOLIO AWARDS

Two consecutive gold medals for Best Full Issue, B2B General

category

MAGAZINE

NEWSLETTER

AWARDS

19TOP PUBLISHING AWARDS SINCE LAUNCH IN 2017

THE BRAND

2018TABPI AWARDS

Silver medal for Best Website

WEBSITE

3 | PETS+ 2021 MEDIA PLANNING GUIDE

PRINT

“PETS+ IS INFORMED, RELEVANT, THOUGHTFUL…AND GENUINELY HELPFUL TO ME IN NAVIGATING THIS SHIFTING LANDSCAPE OF PET RETAIL.”

READER RAVES

Kathy Palmer of The Fish & Bone in Portland, ME, says:

PETS+ takes an integrated approach to maximizing your marketing efforts and budget. Whether it’s an ad campaign for print or online, sponsored content, a webinar, podcast or e-mail campaign, the PETS+ Sales & Marketing Team will partner with you to design a program that’s unique to your needs.

OFFERING A HIGH-IMPACT PRESENCE IN ALLMEDIA CHANNELS

BRAND STRENGTH

ONLINEVIDEO

SOCIAL MEDIA

SPONSOREDCONTENT

26,500

97%PRINT COPIES DISTRIBUTED*

RETAILER CIRCULATION** Source: BPA Audit, June 2019

14,139

6,000+Facebookfollowers

1,900+Private Facebook

community

22,500+Instagramfollowers

650+Brain Squad

members

21,479

43,099

AVG USERS PER MONTH*

AVG SESSIONS PER MONTH*

AVG PAGEVIEWS PER MONTH** Source: Google Analytics, Sept 1. 2019-Aug 31. 2020

PETS+ MAGAZINE

PETSPLUSMAG.COM

SOCIAL MEDIA

SEE MORE DETAILS AT:

smartworkmedia.com/pphome

INTEGRATEDMARKETINGWITH PETS+

KEY NUMBERS


“PETS+ IS MY FAVORITE TRADE MAGAZINE BECAUSE IT READS LIKE A CONSUMER MAGAZINE. IT’S FUNKY. IT’S REAL. IT’S FUN.”

READER RAVES

Wendy Megyese of Muttigans in Emerald Isle, NC, says:

See how PETS+’s circulation of 26,000 hits readers in the key categories that you need to reach with your promotional message. With inspiring content and consumer magazine-quality design, PETS+ creates an environment where your brand will shine.

KEY DECISION-MAKERS? YOU’LL REACH THEM WITH PETS+

CIRCULATION STATS

6%Vice President, Director, Executive, and Other1,459 Copies

60%Owner / Principal / President15,766 Copies

30%Manager, Site Manager, Department Manager7,939 Copies

3% Sales/Marketing 701 Copies

1% Purchasing Manager 234 Copies

BREAKDOWN BY ROLE

Statistics:Signet Research, June 2019

58%Pet Supply Stores15,137 Copies

12%Department Store/ Retail Store 3,141 Copies

10%Veterinary / Pet Hospital Selling Pet Supplies 2,719 Copies

4%

5%

2%

9%Grooming Business Selling Pet Supplies 2,218 Copies

Kennel / Pet Sitter / Trainer 1,063 Copies

Others Allied to the Field 571 Copies

Pet / Farm / Feed Supply / Wholesaler/ Distributor 1,301 Copies

TOTAL QUALIFIEDCIRCULATION

26,150TOTAL

READERSHIP

* BASED ON AVERAGE PASS-ON READERSHIP

OF 2.5 PEOPLE/COPY

65,375*


PETS+ and Petsplusmag.com have the power to influence buyers. Whether in print or online, PETS+ reaches key decision makers, engaging them with award-winning journalism designed to hold their attention. It’s the loyalty-driven environment you want for your brands.

90% of readers take action based on adver-tising or articles they read in PETS+.

98% of readers reported having direct purchase involve-ment.

77% of subscribers read PETS+ more regularly than any other magazine.

67% of readers visited an advertiser’s website after reading Pets+.

60% of readers spend an average of 42 minutes or more with PETS+ magazine.

66% bought products, requested additional information and visited an advertiser’s website.

ADRIAN ARCHIE, PETNMIND, COCONUT CREEK, FL

“THE PET INDUSTRY IS HUGE AND VERY FRAGMENTED. IT IS VERY EASY TO GET LOST ON YOUR OWN LITTLE ISLAND. PETS+ KEEPS ME CONNECTED IN A NUMBER OF WAYS.”

INFLUENCE THE MOST PASSIONATE, COMMITTED PET PROS WITH PETS+

Signet Research, June 2019

READER SURVEY

WHAT ARE YOUR CLIENTS READING? HERE’S HOW TO FIND OUT:

smartworkmedia.com/pp-challenge


AMERICA’S COOLEST STORES The country’s most innovative

pet stores.

BENCHMARKS Best practices by category.

BEST OF THE BEST Actions worth emulating.

CALENDARKey dates and how to make

the most of them.

COLUMNSActionable expert advice.

MANAGER’S TO-DO The ultimate guide

to the coming month.

REAL DEALReaders solve real-life

pet business situations.

SANITY FILES Pet pros share their secrets

for keeping their cool.

POPULAR DEPARTMENTS IN EACH ISSUE OF PETS+

SHOWISSUE!

SHOWISSUE!

SUMMITISSUE!

FE ATURE STORY

DEAR DISTRIBUTORRetailers share what they wish pet product distributors would do differently, with distributors offering insight into how and why they operate as they do.

PRODUCT S

Reptile: New ProductsCat: Dry FoodDog: Dry FoodPet: Travel & Outdoors

DE ADLINE S

Sales: 12/4/20Artwork: 12/11/20

FE ATURE STORY

AMERICA’S COOLEST STORESIt’s our fifth annual contest for the country’s coolest independent pet businesses.

PRODUCT S

Small Animal: New ProductsDog: Toys Cat: Wet Food Dog & Cat: Supplements

CATEGORY SPOTLIGHT: PRINT + VIDEO + ONLINE

Professional Grooming Products & ServicesMORE DETAILS ON PAGE 16

DE ADLINE S

Sales: 7/2/21Artwork: 7/9/21

TR ADE SHOW DISTRIBUTION

SUPERZOO

FE ATURE STORY

BUILD A BETTER COMPANY CULTURELearn how crafting your company’s mission statement and establishing core values can inspire your team to new heights.


Retailer Supplies & ServicesMORE DETAILS ON PAGE 16

PRODUCT S

Bird: New ProductsDog & Cat: Raw & Dehydrated FoodCat: Toys & ScratchersDog: Chews & Bones & Body Parts

DE ADLINE S

Sales: 10/8/21Artwork: 10/15/21

FE ATURE STORY

DIGITAL DETOXLearn the business benefits of bringing digital distraction under control — and how to do it!

PRODUCT S

Aquatic: New Products Dog & Cat: DentalPet: CBD Dog & Cat: Collars, Leashes, Harnesses & Tags

DE ADLINE S


FE ATURE STORY

BEYOND DOG & CATYou’ve mastered dog and cat, but these customers often have other kinds of pets. Learn how to provide products and services for them, as well, within your existing business model and space.

PRODUCT S

Dog: Wet Food Dog & Cat: Flea & Tick Pet: Cleaning & Odor Control Dog & Cat: Grooming

DE ADLINE S


SPECIAL EVENT DISTRIBUTION

PETS+ WELLNESS SUMMIT

FE ATURE STORY

100 THINGS EVERY PET PRO SHOULD KNOWWhat readers need to know — from small to big and everything in between.


NASC Quality Seal ProductsMORE DETAILS ON PAGE 16

PRODUCT S

Pet: Waste ManagementDog & Cat: TreatsPet: Beds, Enclosures and MoreDog & Cat: Apparel

DE ADLINE S


TR ADE SHOW DISTRIBUTION

GLOBAL PET EXPO

JANUARY-FEBRUARY JULY-AUGUST NOVEMBER-DECEMBERMAY-JUNE SEPTEMBER-OCTOBERMARCH-APRIL

2021 EDITORIAL CALENDARPETS+ 2021 MEDIA PLANNING GUIDE | 7

RATES

2-PAGE SPREAD FULL PAGE 2/3 VERTICAL

1/2 VERTICAL 1/3 VERTICAL1/2 HORIZONTAL 1/3 HORIZONTAL 1/4 VERTICAL 1/4 HORIZONTAL

2/3 HORIZONTAL

FORM

ATS

$10,660

$11,230

$11,820

$12,440

$5,970

$6,290

$6,620

$6,970

$4,910

$5,160

$5,440

$5,720

$3,950

$4,150

$4,370

$4,600

$3,310

$3,480

$3,660

$3,860

$2,770

$2,920

$3,070

$3,230

2-PAGE SPREADGO FOR MAXIMUM

IMPACT

2/3 PAGEA NEARLY FULL

FEELING

1/2 PAGEGET

ATTENTION

1/3 PAGESTAND TALL!

1/4 PAGESMART VALUES

FULL PAGETHE CLASSIC

FORMAT

12x

6x

3x

1x

PICK YOUR SIZE

TRIM SIZE

BLEED

NON BLEED

-----------

-----------

SIZES LISTED IN INCHES

2 ¾ x 10 ⅞ (vertical)9 x 3 ¾ (horizontal)

3 x 11 ⅛ (vertical)9 ¼ x 4 (horizontal)

2 ½ x 9 ⅞ (vertical)8 x 3 ⅛ (horizontal)

9 x 10 ⅞

9 ¼ x 11 ⅛ 6 x 11 ⅛ (vertical)9 ¼ x 7 ¼ (horizontal)

5 ½ x 9 ⅞ vertical)8 x 6 ⅝ (horizontal)

8 x 9 ⅞

5 ¾ x 10 ⅞ (vertical)9 x 7 (horizontal)

4 ¼ x 10 ⅞ (vertical)9 x 5 ¼ (horizontal)

4 ½ x 11 ⅛ (vertical)9 ¼ x 5 ½ (horizontal)

3 ⅞ x 9 ⅞ (vertical)8 x 4 ¾ (horizontal)

3 ⅞ x 4 ¾ (vertical)8 x 2 ⅜ (horizontal)

18 x 10 ⅞

18 ¼ x 11 ⅛

17 x 9 ⅞

2021 PRINT RATES & SIZESPETS+ 2021 MEDIA PLANNING GUIDE | 8

With a state-of-the-art website that rivals top consumer sites for function and beauty, PETSPLUSMAG.COM continues its rapid growth with pet professionals. Extra-large banner sizes make it easier for advertisers to attract the attention of pet pros reading our engaging content.

PETS+ IS CAPTURING YOUR CUSTOMERS’ ATTENTION ONLINE

PETSPLUSMAG.COM TRAFFIC 2020 VS. 2019Users, sessions and pageviews* all increased sharply in 2020.

DIGITAL OVERVIEW

CHECK OUT THE WEBSITE AT:

petsplusmag.com

KEY DIGITAL METRICS

ON SOCIAL MEDIA

“ I LOVE PETS+ MAGAZINE AND WEBSITE. IT HELPS KEEP ME ON MY TOES WITH INDUSTRY CHANGES AND GIVES ME IDEAS. ”

READER RAVES

Amanda Smith of Play Dog Play in Burlington, VT, says:

Award- Winning QualityPETS+ won a silver medal for Best Website from TABPI in 2018.

* Source: Google Analytics, Sept. 1, 2018-Aug 31, 2020

UP 43%

UP 14%

UP 88%

2019Sept. 1, 2018 - Aug 31, 2019

2020Sept. 1, 2019 - Aug 31, 2020

100,000

200,000

300,000

400,000

500,000

600,000

362,

870

226,

580

90,2

10

517,

188

257,

748

169,

666

18,400+

Average emails sent PETS+ Daily Bulletin (Monday-Saturday)

14% / 10% Average open rate / click through rate Beats publishing industry averages

Facebook 6,800+ followers

PLUS POPULAR PODCASTS AND WEBINARS ONLINE

Instagram 21,800+ followers

PAGEVIEWS

SESSIONS

USERS


WEBSITE BANNERSOur award-winning website provides your advertisements with best-in-class visibility and improved exposure on mobile devices.

A

B

C

D

F

E

A

C

B

B

E

F F F

D

D

PETS+

S P O N S O R E D H E A D L I N E S

BILLBOARDThis dominating, full-width position makes your brand the star of our website.

HEADLINE BANNERBoth in-story and end-of-story banner positions ensure your message will be seen by readers.

SKYSCRAPER SIDE BANNERA towering sidebar banner that gives you space to show off and makes a serious impression.

STANDARD SIDE BANNERSquare but not square. This classic value format is a banner advertising workhorse.

SPONSORED HEADLINE SLOTSLink readers to selected articles about your business, either located on PETSPLUSMAG.COM or off.

VIDEO THEATERThis end-of-story position ensures high visibility for your video feature or advertisement.

CPM RATES

CPM RATES

CPM RATES

CPM RATES

CPM RATES

CPM RATES

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

$215

$110

$90

$80

$60

$160

Desktop: 1800 x 460 pixels; Mobile: 400 x 300 pixels

Desktop: 740 x 190 pixels; Mobile: 300 x 250 pixels; Homepage: 1800 x 460 pixels

Desktop: 300 x 600 pixels; Mobile: 300 x 300 pixels

Desktop: 300 x 300 pixels

Send 400 x 240 thumbnail image and URL for content

Send 1080P video files in popular video formats via smartworkmedia.com/sendvideo

2021 PETSPLUSMAG.COM RATES

STANDARD PAGE LAYOUTThis wireframe represents what an average run-of-site page on PETSPLUSMAG.COM looks like.

Headline Banners (B) generally appear every six paragraphs in editorial content. A story can have as few as one, or as many as six Headline Banners.

SPONSOR THE PETS+ DIGIMAG

Your advertisement will appear opposite the cover of the latest edition of PETS+'s digital flipbook, and is featured in two e-blasts to our full email list announcing the release of the latest issue.

PER MONTH$1,595


CUSTOM E-BLASTS

Control the message by sending your own sponsored email to the fast-growing PETS+ bulletin list. Exposure available in units of 1,000 or more. Creative services available for design and content of your email.

MORE EMAIL OPTIONS

Reach readers with your company’s customized message.

2021 NEWSLETTER RATES

EMAIL BANNERSLet PETS+ put your message in readers’ inboxes.

$350 CPMPRICES

START AT

A

B

C

E

F

DBILLBOARDMake an impact with this full-width, large-format banner at the top of our daily emails.

HEADLINE BANNER 1This banner puts your message atop the day’s top headlines.

SKYSCRAPERThis vertical banner is in a perfect position for high-impact brand recognition.

HEADLINE BANNER 3You’re the presenter of our daily tips, some of our fans’ favorite content.

BIG FOOT BANNERYes, it’s at the bottom, but it’s the biggest banner on the page — 2x deeper than our standard banners.

HEADLINE BANNER 2This banner catches reader attention as they move through our daily roundup.

RATES

RATES

RATES

RATES

RATES

RATES

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

$3,250

$2,880

$2,150

$1,580

$1,450

$1,720

$940

$800

$680

$480

$435

$520

Size: 600 x 155 pixels






PETS+

C

F

E

D

NEWS HEADLINES (PART 1)

NEWS HEADLINES (PART 2)

PRESS RELEASES

TIP OF THE DAY

A

B


FERN DE SANTOS-VIRAMONTES, A DOG’S LIFE HTX, HOUSTON, TX

“THE ‘SANITY FILES’ FEATURE IS A GREAT WAY TO MEET OTHER PET PROFESSIONALS AND THEIR PETS. IT’S ALWAYS GREAT TO SEE SO MANY DIFFERENT PEOPLE WITH DIFFERENT BACKGROUNDS BEING UNIFIED BY THEIR LOVE OF ANIMALS.

BILLING AND TERMS

BILLING, COMMISSION AND TERMS New advertisers will be asked to prepay the amount due for the first ad. A 1.5 percent finance charge will be added each month to all outstanding invoices not paid within 30 days.

Agency commission is 15 percent on space and position to recognized agencies. Verbal agreements or quotes in conflict with the publisher’s stated policies must be in writing and signed by the publisher.

No conditions appearing on an insertion order, purchase order or any other forms presented to the publisher will be binding if in conflict with the publisher’s stated policies.

The publisher reserves the right to reject any advertisement. The publication is not liable for any delivery failure beyond its control. Advertisers and agencies assume full liability for all the contents of advertisements printed, and the responsibility for any and all claims arising therefrom.

The advertiser (and any agencies and/or affiliates) warrants that publication by the publisher of any advertising materials submitted by or on behalf of the advertiser will not (1) include any statements that are false, misleading or defamatory; (2) infringe upon the rights of any third party, including without limitation rights of privacy or any copyrights; (3) violate any applicable laws.

The advertiser (and any agencies and/or affiliates) further agrees that the publisher cannot be held liable for any costs, damages, liabilities or fees arising from (1) the content and publication of advertisements (including the failure to publish an advertisement); and (2) the failure of any contest related to the advertisements to comply and conform to all applicable laws, ordinances, statutes and rules.

FREQUENCY DISCOUNTS Frequency discounts are based on the number of insertions scheduled within a 12-month period regardless of the ad size. Canceled contracts are subject to a short rate, with the rate applicable for the amount of ad-vertising space used applied retroactively from the first ad inserted onwards. Advertisers will be rebated if, within a 12-month period from the first insertion, they have used sufficient additional insertions to warrant a lower rate.

CANCELLATION POLICY Cancellation of ad space must be received in writing before the published closing date.

ESSENTIAL INFORMATION BEFOREBEGINNING YOUR PETS+ AD CAMPAIGN

“LOVE THE MAGAZINE. INFORMATIVE, THOUGHT-PROVOKING AND EASY TO READ.”READER RAVES

Frank Frattini of The Hungry Puppy in Farmingdale, NJ, tells us:


QUESTIONS ABOUT YOUR AD? CONTACT THE AD PRODUCTION MANAGERemail: [email protected] / phone: (212) 981-9625

ADVERTISING SPECS

FILE SUBMISSIONFiles that are 10MB or smaller should be emailed directly to [email protected]. This email address reaches several people in the production department. Larger files can be emailed to the same address using a file-sharing site like Dropbox, High-tail.com or WeTransfer.com.

If sending DVDs or flash drives, include a label with the adverti ser’s name, issue of insertion, contact name and phone numbers.

PREFERRED FILE FORMATOur preferred file format is Press Ready PDF Files (PDF/X-1a). Here are additional guidelines on submitting PDF files for best results.

IMAGES

Use high resolution images. 350 DPI is recommended.

TIFF or EPS format preferred. If using JPEG, use only at the maximum-quality setting.

RGB and LAB color are not allowed.

Do not save TIFF or EPS files with embedded color manage-ment profiles.

Avoid scaling images, if possible. If you must scale images, do not scale below 50% or above 110%.

Total Area Coverage should not exceed 300%.

FONTS

Always embed all fonts.

Do not allow font substitutions.

Do not use TrueType fonts.

Do not “menu-style” your fonts. These styles may not have matching printer fonts available and may not print correctly. For effects such as bold or italic, select a bold or italic font.

COLORS

Only use CMYK colors; convert spot colors to process.

LAYOUT

Create documents in Portrait mode without scaling or rotation. If you require scaling or rotation, do so in the original graphics program.

When bleed is required, provide 1/8-inch beyond the trim area.

All marks (trim, bleed) should be included in all colors and must be located 1/4-inch (4.25 mm) from trim and not invade the live or bleed areas.

TRANSPARENCY

All transparent objects must be flattened at a high resolution.

Avoid placing transparent objects on top of text or other critical vector objects.

OVERPRINT

Overprinting objects may not reproduce correctly when printed and will sometimes disappear completely. We recommend creat-ing objects exactly as you want them to appear without relying on an overprint setting.

OTHER ACCEPTED AD FILE FORMATSWe also accept Macintosh Adobe InDesign files, up to the latest version of Creative Cloud. Contact our ad production manager for other accepted ad file formats.

PROOFSFor four-color ads, provide a color proof with standard AAA/PMS process colors. Note any special instructions directly on the proofs. SmartWork Media cannot guarantee reproduction quality of ads supplied without a proof or those in non-preferred file formats. Ads submitted in non-preferred formats may be subject to additional production fees.

CONTACT YOUR AD REP

DESIREE LYNCH

PETER SIENKIEWICZ

GERRI BROWNSTEIN

SMARTWORK MEDIA

ADVERTISING SALES DIRECTOR & WEST SALES REPRESENTATIVE

CENTRAL SALES REPRESENTATIVE

EAST SALES REPRESENTATIVE

[email protected]

[email protected]

[email protected]

[email protected]

(212) 981-0273

(415) 385-6684

( 973) 747-9341

28 Valley Road, Suite 1

Montclair, NJ 07042

(212) 981-9625

smartworkmedia.com

“IF YOU READ FROM COVER TO COVER AND DON’T GET AT LEAST 5 IDEAS FOR YOUR BUSINESS, YOU SHOULD RE-READ IT!”

READER RAVES

Johnna Devereaux of Fetch RI in Richmond, RI, states:

TECHNICAL GUIDELINES FOR PRINT ADVERTISEMENTS


As if you didn’t know, content is king. That’s why SmartWork Media’s Content Studio is ready and willing to help you to tell your story in the strongest, most impactful way possible.

From print to videos, webinars to podcasts, the SmartWork Media Content Studio works with you to create content that focuses your brand’s strengths and delivers your story to our network of over 26,000+ independent pet business professionals.

The SWM Content Studio takes a tailored approach to each client’s needs and will work with you to identify the best strategy for your brand.

MARKETING SERVICES

LET US TELL THE STORYOF YOUR BRAND

OUR SERVICES

CONTENT MARKETING(PRINT AND

ONLINE)

FOCUSGROUPS

SOCIAL MEDIA MARKETING WEBINARS PODCASTS

VIDEOS BLOGS EMAILMARKETING

COLLATERAL& POP

MATERIALS

PRINT &DIGITAL

AD CAMPAIGNS

EVENTMANAGEMENT


PRINT1/3-page or full-page profile

VIDEO20-minute Zoom-style interview

ONLINEStory on PETSPLUSMAG.COM featuring your product and video, including bulletin promos.

CATEGORY SPOTLIGHTA TRIPLE-THREAT MULTIMEDIA PACKAGE DESIGNED T0 SEND YOUR COMPANY MESSAGE, LOUD AND CLEAR.

MULTIMEDIA PROMOTION

3 COMPONENTS: VIDEO, PRINT, ONLINE

The Category Spotlight package starts with a 20-minute video interview with your company representative and a PETS+ interviewer. This is your big chance to demonstrate your products and share your company’s sales pitch.

Connect with our readers through a 1/3-page or full-page profile in PETS+ Magazine, including a product image, key features, plus company contact information. Listings also include a prominent call-to-action (CTA) directing readers to your video interview online.

We’ll host your video interview and product profile on a dedicated page on PETSPLUSMAG.COM, and promote with posts in our daily bulletins and social media channels. (For an extra charge, we can even create a dedicated PETS+ e-blast to send your video message to 26,000+ pet professionals.)

PRINT

ONLINE

VIDEO

$2,700

$3,200

PACKAGES1/3 PAGE PRINT PROFILE

FULL PAGE PRINT PROFILE

2021 CATEGORY SCHEDULEMARCH-APRIL

NASC Quality Seal Products

JULY-AUGUSTProfessional Grooming Products & Services

NOVEMBER-DECEMBERRetailer Supplies & Services (Private

Labeling, POS, Packaging, etc.)

NEW PRODUCTFOR 2021!


BRING YOUR BRAND TO THE MOST POPULAR PETS+FEATURE OF THE YEAR!Affiliate your brand with excellence by sponsoring the country’s most prestigious competiton for pet businesses.

SPONSORSHIP OPPORTUNITIES

$5,0004 SPONSORSHIPSAVAILABLE

PACKAGE COST

AMERICA’S COOLEST STORES 2021 BRAND SPONSORSHIP INCLUDES:LOGO PLACEMENT* Entry soliciation advertisements in January-February issue of PETS+

* All email promos (2X in January, February and March)

* Digital display units across run of site on petsplusmag.com from January through March

* Sponsored/boosted social media posts January through March

* 6x America’s Coolest profile stories in PETS+ magazine (Jan-Feb 2021 to Nov-Dec 2021)

PLUS* Display ad (300x300) on America’s Coolest Stores landing page

* Display ad in editorial eBulletin “teaser” (pre-issue release of winners online in July 2021)

* Logo on intro spread of PETS+’s America’s Coolest winners feature in July-August 2021


Want a high-profile online placement that puts your business in the starring role opposite the cover of PETS+ magazine? It’s easy with a sponsorship of our digital flipbook. With a can’t-miss full-page ad adjacent to our cover (plus online and email banners), it’s a powerful and cost-effective way to associate your brand with pet pros’ favorite business publication.

SEE OUR LATEST DIGIMAG EDITION AT:

petsplusmag.com/digimag

MAKE YOURSELF A COVER STAR WITH A PETS+ DIGIMAG SPONSORSHIP

DIGIMAG

$1,595PER EDITION

STARTING AT

WHAT DIGIMAG SPONSORS GET:

* Full-page ad opposite front cover of digital edition* Leaderboard banner (500 x 160 pixels) on two monthly e-blasts announcing digimag* Skyscraper banner (300 x 600 pixels) on main archive page for that month’s issue* Your company logo on all PETS+ digimag promotions

YOUR AD GOES

HERE


THE 2021 MEDIA PLANNING GUIDE PLUS FACTOR

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