The 2015 Big Brands Report.

big big bigbig

Sponsored by

Hilton WorldwideHilton WorldwideHipotelsHmg Hotel ManagementHmi Hotel GroupHomegateHome-towne SuitesHospes Hotels)Hospitality ManageHoteis OthonHoteis SlavieroHotel 81 ManagementHotel Alpha-oneHotel Des GouverneursHotel EddaHotel EquatorialHotel GuldsmedenHotel HusaHotel KeihanHotel MontereyHotel OccidentalHotel RhHotel Tokyu BizfortHotel TrustyHotel Wing InternationaHoteles EstelarHoteles H2Hoteles SerenaHoteles VistaHotels & CompagnieHotels & CompagnieHoteturIberostar Hotels & Resorts

Starwood Hotels & ResortsStayAt

StayCity Serviced ApartmentsStayWellStayWell

SteigenbergerSun InternationalSun Maris HotelsSun Suites Hotels

SunrouteSunscape Resorts & Spas

Sunstar HotelSuper HotelSuperClubs

Swallow HotelsSwiss Inn

Swiss-Belhotel InternationalSwiss-Garden

T A Fisher GroupTauzia Hotels

the bThe Doyle Collection

The Heritage Hotels GroupThe Indian Hotel Company

The LaLit GroupThe Leela Palaces & Resorts

The MarmaraThe Park Hotels

The Peninsula HotelThe Pride Group

The Three CornersThe Triton

TIME Hotels LLC

Hilton Worldwide is the Global Hospitality Leader1

Twelve distinct brands, 4,300 hotels and timeshare properties, more than 715,000 rooms in 94 countries and territories and unmatched as:

• Number 1 in rooms in supply• Number 1 in rooms under construction

The Hilton Performance Advantage:• Combinesthepowerofscale,access,reputation,andinnovation—deliveredbytheworld’s premier hospitality company.• Provides powerful resources across our portfolio of brands, delivering leading edge solutions toconsistentlydriveprofitsandefficienciesforourowners.• Creates a higher share of wallet, guest loyalty, and leading innovation, making it easier for on-site personnel to focus on delivering a superior guest experience.

1 Smith Travel Research, Global New Development Pipeline, December 2014; STR, Global Census, January 2015

• Number 1 in development pipeline• Number 1 in net unit growth (excluding portfolio acquisitions)

“Our goal is to serve our guests anywhere in the world, for any lodging need they have.”

Chris Nassetta, President & CEO

Rooms in supplyRooms under constructionRooms in development pipeline#1

3THE 2015 BIG BRANDS REPORT

big brands have big impacTEXECUTIVE SUMMARY

04Branded vs Non-Branded breakdown

INFOGRAPHIC

05The race to 1 million rooms heats upBy Patrick Mayock, Editor-in-Chief

FEATURE

06

By Patrick Mayock, Editor-in-Chief

The workhorse brands

FEATURE

12

10 Largest Hotel Companies by room count

INFOGRAPHIC

08

percentage of global rooms by class & location

INFOGRAPHIC

11

By Stephanie Ricca, Editor-At-Large

Small brands seek profit without commoditization

FEATURE

18

top 5 brands - openINFOGRAPHIC

14

top 5 brands - pipelineINFOGRAPHIC

15

BRAND LAUNCH TIMELINEONLINE EXCLUSIVES

23BRAND FAMILY TREE ONLINE EXCLUSIVES

27

4Photo: Hilton Dallas/Plano Granite Park, Plano, Texas

Big brands have big impact

The hotel brand race is on. As the global hotel industry enjoys strong performance coupled with favorable supply-and-demand ratios, brand companies are in full-

on growth mode. For the giants, that means going after market share and net rooms growth in diverse locations. For smaller companies, that means taking measured steps to leverage current market conditions.

The bottom line for both is the same: The branded hotel footprint is growing around the world.

In this special report, Hotel News Now shares data (and the stories behind the data) that outline what brands are growing, how they’re doing it and where. Read what powerhouse company might be the first to reach the 1-million-guestrooms mark. Find out which specific brands are the real heavy lifters for their companies, shouldering the majority of growth. And get real-world growth strategy tips from “small-but-mighty” brands that are making expansion work on their own terms.

Infographics, supported by data from STR, STR Global and the brand companies, showcase just how big the large hotel companies and brands are right now—and how big they plan to get in the future.

While branded hotels around the world might be growing thanks to a handful of powerhouse companies, the overall footprint of hotels carrying a brand name—be it small or large—is growing as well. North America (with 67% of its hotels carrying a brand) leads the world in branded inventory, followed by the Asia/Pacific region, with 51% of its hotel inventory branded. Europe, South America and the Middle East/Africa still favor non-branded hotels, but that gap is narrowing as brand companies become increasingly open to alternate expansion strategies beyond the traditional franchise model.

Go online to www.HotelNewsNow.com to find more coverage of global hotel brand trends, and sign up to receive our Daily Update newsletter. Find the articles and infographics in this report by clicking on the “Special Reports” section from the home page. Download a PDF of the full report, share articles with colleagues and keep the conversation going. Tweet using the hashtag #BigBrands2015.

Thank you for reading!

The HNN editorial staff


Middle East/Africa

44% chain

56% independent

67%

33%

41%

59%

51%

49%

44%

56%

41%

59% Sources: STR and STR Global. Data current as of 31 December 2014.

A breakdown of branded hotels and non-branded hotels by region

6 Sponsored by Hilton Worldwide

GLOBAL REPORT—InterContinental Hotels Group CEO Richard Solomons scoffed when first asked about it. Sitting in a suite at the JW Marriott at LA Live, the hustle and bustle of the Americas Lodging Investment Summit just a few floors below, he had more pressing matters to

tackle. But there it was, the question looming large and heavy: Do

you want to be the first hotel company to reach 1 million rooms? “I don’t care about it,” he said. “I know somebody’s gone out

there and talked about it, and good for them.”That somebody was Marriott International,

which fired the first shot across the bow with a 20 January news release that read: “Marriott expects to reach 1 million rooms open or in development in 2015.”

Hilton fired back six days later with a declaration that it was the “world’s largest and fastest-growing hospitality company.” Even Best Western International joined the fray, when on 27 January the company announced its own record-breaking year.

In an asset-light age where the industry’s big players generate an increasingly larger share of revenues from fees, one thing is clear: Size does matter.

Arne Sorenson agreed with that premise.

“We like to be on top, for sure,” said Marriott’s president and CEO via email.

The race to 1 million rooms heats up

CONTINUE READING ON PAGE 7


“We like to be on top, for sure. Global development is directly

related to unit growth.”Marriott’s Arne Sorenson regarding the company’s position as

one of the largest hotel companies in the world.

HIGHLIGHTS“I don’t care about it,” said IHG’s Richard Solomons of crossing the 1-million-room mark.

Hilton has the most rooms combined either open or under development.

Size does matter in the era of asset light.

RACE TO 1 MILLION 7

“Global development is directly related to unit growth, which is tied to our business model of managing and franchising hotels. The power of our portfolio allows us to meet the development strategies of individual owners and franchisees and propel distribution and growth.”

As does Hilton’s Chris Nassetta.

“Our large-scale, broad geographic and chain-scale distribution is a huge differentiator, and the loyalty effect of having the right brands in the right markets is undeniable,” the company’s president and CEO said via email.

Solomons does too, with a caveat. For him, growth for the sake of growth is not the point. What matters most is delivering a relevant offering to guests. Do that, and expansion naturally follows.

“We don’t talk about being

big-hearted. We don’t talk about being enormous. We talk about being brand-hearted, which is about delivering a product that consumers want,” he said. “If you get that right, you’ll grow the business.”

The company turns away more deals than it signs in some regions, Solomons said. And the existing portfolio is constantly being combed to remove the bottom performers to ensure that delivery to guests.

Wooing Wall Street and guestsTalk of brand-heartedness doesn’t woo Wall Street, though.

Case in point: the recent ousting of Starwood Hotels & Resorts Worldwide’s Frits van Paasschen, whose resignation came days after the company reported another quarter of lagging unit growth.

“We have come to the conclusion that now

Part of Marriott International’s expansion plans call for more

than doubling its current presence in the Asia/Pacific

region. Shown here is the Courtyard by Marriott Seoul

Pangyo in South Korea.

(Photo: Marriott International)

7


CONTINUED FROM PAGE 6

1,221 193,772

1,351 230,000

1,450 240,000

960 117,000

510 39,000

800 156,188

480 108,000

447 44,441

401 N/A

280 50,150

PIPELINE

HOTELS ROOMS

4,278 708,268

4,840 710,295

4,044 692,801

7,645 660,826

6,379 505,278

3,717 482,296

1,222 354,225

3,931 303,522

1,092 172,234

EXISTING

HOTELS ROOMS

6,061 904,067

5,629 938,268

5,494 932,801

8,605 777,826

6,889 544,278

4,517 638,484

1,702 462,225

4,378 347,963

3,010 N/A

1,372 222,384

IF 100% OPEN

HOTELS ROOMS

10 Largest Hotel Companies by room count

Sources: Companies' Reported 2014 Data

2,609 296,075

Notes: All data are current as of 31 December 2014. 1Numbers exclude residences and serviced apartments. 2Domestic pipeline only (company does not report international pipeline). 3Home Inns does not report rooms in the pipeline.


is the right time to turn to new leadership to drive execution of Starwood’s growth strategy,” said Bruce Duncan, chairman of the board, during a conference call.

Starwood has some ground to gain. The company counts seventh on a list of global chains by rooms in operation combined with rooms in the pipeline as of 31 December 2014. Hilton

claims the No.1 spot with 938,268 rooms open or in the pipeline, followed by Marriott (932,801 rooms) and IHG (904,067 rooms).

Wyndham Hotel Group comes in at a distant fourth with 777,826 rooms, despite the company having the largest number of hotels open with 7,645.

“We’re extremely proud of our portfolio and the growth we’ve experienced both here in the U.S. and internationally—and our goal is to continue that

quality growth,” said Wyndham’s president and CEO, Geoff Ballotti, via email.

For him, that hotel tally is meaningful. It demonstrates the company’s commitment to growth, as does it Wyndham’s strong reception from owners and developers.

“They’re looking to partner with an established, trusted organization

that will drive guests through their doors and offer the resources and support needed to succeed,” Ballotti said.

Guests see size similarly, Nassetta explained. System size conveys comfort, the promise that a preferred brand (or brand family) will be represented in any market they visit.

“Our goal is to serve any guest anywhere in the world, for any lodging need they have,” he said. “As the industry leader

in rooms in supply, rooms under construction and development pipeline, we’re doing just that. And we continue to be confident in the global strength of our 12 distinct brands that guests love and owners prefer.”

Growth driversThe major chains employ a variety of tools as they chart global expansion.

Management contracts, franchising and (in the right situation) even leases contribute to growth. So, too, do portfolio acquisitions.

Marriott in particular is executing on the latter. The company in recent years acquired Spain’s AC Hotels (2010), the United States-based Gaylord Hotels (2012) and South Africa’s Protea Hotel Group (2013).

Most recently the

RACE TO 1 MILLION 9



“I don’t care about it. I know somebody’s gone out there and talked about it, and good for them.”IHG’s Richard Solomons when asked if being the first to cross the 1-million-room mark matters.

10

company brought Toronto-based Delta Hotels and Resorts into the fold, expanding Marriott’s footprint in Canada by 38 hotels and more than 10,000 rooms.

Wyndham, too, has pulled the portfolio-acquisition trigger, most recently in February when the company announced the $57-million buy of Dolce Hotels and Resorts.

The executive team at Hilton prefers organic unit growth, Nassetta said.

“In 2014, we continued to lead the industry in net unit growth excluding portfolio acquisitions,” he said.

“Putting all that together with our asset-light strategy and a tremendous amount of hard work from our team members has allowed us to grow in good times and bad.”

Team approachEach executive spoke of the importance of their developments teams, particularly as it relates to expansion in new and emerging markets around the world.

IHG also has approached development from a global perspective—a strategy largely bred of the company’s United Kingdom home base offering fewer opportunities for growth than, say, the U.S., Solomons explained.

“Because our home market is relatively small, we have to think about the other markets. What it leads to is strong presence on the ground in each of those markets,” he said.

In China, for instance, IHG has a standalone team that reports directly to the CEO. That approach has “enabled us to understand our local markets better,” Solomons said.

At Wyndham, more than half the development pipeline is outside the U.S., and nearly 70% of that is new construction, Ballotti said.

“We’ve focused on expanding our presence in markets where the demand is ripe for hotel development—like China, India, Peru, Brazil and parts of the Middle East,” he said. “We have incredible, motivated

RACE TO 1 MILLION10


development teams around theworld dedicated to connecting us with likeminded partners and ensuring that our brands expand in the markets where the brand and our franchisees are best positioned for success.”

Growth on a global scale is not possible without shared leadership, Nassetta said.

“Success is also dependent on distributing leadership by giving people accountability and responsibility to make decisions at the point of most information,” he said.

Sorenson described a similar situation with his development team.

“They know they have my OK to be innovative and to try new things that will help them and the company succeed,” he said.

Whether that leads Marriott or Hilton or IHG or Wyndham over that 1-million-room mark first, only time will tell.

Sponsored by Hilton Worldwide

UP NEXT: THE WORKHORSE BRANDS

Percentage of global rooms by class and location

Location segments are hotel

classifications driven by physical location. (Source: Hotel News

Now’s “Hotel Industry Terms to

Know”)

The class for a chain-affiliated hotel

is the same as its chain scale. An

independent hotel is assigned a class

based on its ADR, relative to that of

the chain hotels in its geographic

proximity. (Source: Hotel News Now’s

“Hotel Industry Terms to Know”)

Sources: STR and STR Global. Data current as of 31 December 2014. 11


GLOBAL REPORT—All brands are not created equal. In the race toward global expansion, some clearly shoulder a larger share of the weight.

They are the workhorses, those tried-and-true offerings that resonate with travelers, developers and investors alike.

Holiday Inn Express is the heaviest hitter. Its 228,514 rooms were the most open among any brand as of 31 December 2014, according to census data from STR, parent company of Hotel News Now. The upper-midscale brand also claimed the largest share of the global active pipeline (4.1%) with 56,190 rooms.

Rounding out the top five of brands with the most rooms under contract were: 2. Hilton Hotels & Resorts: 47,929 rooms (3.5% of the global pipeline) 3. Holiday Inn: 44,607 rooms (3.3%) 4. Hampton: 40,107 rooms (2.9%) 5. Hilton Garden Inn: 37,523 rooms (2.8%)Courtyard by Marriott, with 2.6% of the global pipeline, is another brand heavyweight.

That Holiday Inn Express and Holiday Inn occupy such high spots on that list is no surprise, according to Joel Eisemann,


The workhorse brands

HIGHLIGHTSHoliday Inn Express has the most rooms open and under contract.

The rooms with the largest share of the pipeline primarily fall in the focused-service segment.

Full-service brands typically lead expansion into previously untapped regions.


Photo: Holiday Inn Express Chicago Magnificent Mile

THE 2015 BIG BRANDS REPORT 13


WORKHORSE BRANDS14

chief development officer of the Americas with par-ent company InterCon-tinental Hotels Group.

The company’s development team exhausts a lot of time and energy to ensure their continued growth, he said. What’s more, there’s a clear appetite for such mid-tier offerings from various customer subsets, he said.

“One of our customers is the developer. We need to have brands that resonate with the developer and makes sense from a development perspective—that they’re easy to build, that we’re thinking about the cost to build a hotel, and the kind of return an owner would get,” Eisemann said. “And then of course we spend a significant amount of time thinking about the traveler.”

A large segment of those travelers are looking for affordable, efficient, no-fuss offerings that have become the hallmark of the limited-service segment.

Hampton Inn and Hilton Garden Inn, like Holiday Inn Express, are among several standouts in that space. With 198,848 rooms open, Hampton is the fourth largest brand in the world.




WORKHORSE BRANDS 15

The popularity of such brands makes their absence conspicuous in much of the emerging world, where burgeoning middle classes are clamoring for accommodations that fit the brand landscape and, more importantly, their budgets, explained Tony Capuano, executive VP and global chief development officer at Marriott International.

In India, for instance, the growing middle class has led to “stratospheric growth in the volume of domestic business travelers,” he said. Courtyard could fit that need; Marriott’s Fairfield Inn and Suites even more so.

“Local partners see growth of the domestic business travel market, and Fairfield is a perfect fit for that,” he said. “It’s the consumer trends that start us down the path of whether some of our platforms have applications in those countries.”

Still focused on full serviceThe recent explosion of the select-service segment, particularly in North America, belies the viability of full-service expansion

3.5%




throughout previously untapped regions such as the Asia/Pacific, sources said.

Break down Hilton Worldwide Holdings’ total pipeline by room count, and the majority falls under the likes of Hampton, Hilton Garden Inn and other select-service flags. But if you analyze those same projects by revenue-generating potential, the ratio flips in favor of full-

service, explained Ian Carter, Hilton’s president of development, architecture and construction.

That promise of more profitability has kept the Hilton Hotels & Resorts iron hot, he said. Case in point: The brand has the second most rooms under contract of any tracked by STR.

But executing on full-service growth can prove challenging in mature countries such as the U.S., where most major cities are saturated with the likes of Hilton, Marriott and

InterContinental flags. “It is harder

for new development.

That’s across all the

various brand

companies. You’re not seeing as many new full-service hotels being built in the United States and Canada,” Eisemann said.

That diverts expansion plans elsewhere, primarily to developing countries where the first demand for travel accommodation typically materializes at the higher end of the market.

Most of the rooms in the Hilton Hotels brand portfolio are slated for outside the company’s domestic base in the U.S., for example.

“From the investor perspective, our pipeline reflects a more balanced derivation of (earnings before interest, taxes, depreciation and amortization) by geography,” Carter said. “You’re not simply relying on the U.S. being healthy for profits in the longer term. When all of that pipeline is built out, a lot more will be derived from outside the U.S.”

Pursuing full-service growth has another advantage: It paves the way for select-service brands to follow.

Wyndham Hotel Group follows that model, establishing beachheads with its Ramada Worldwide and Wyndham Hotels and Resorts brands.

WORKHORSE BRANDS16

Photo: Hilton Istanbul Bosphorus



“If we lead with Ramada and Wyndham and try to get a good distribution of those products, then we can bring (Tryp by Wyndham) or Wyndham Garden,” said Bob Loewen, the company’s COO.

Soft brands the next surge? While not necessarily the workhorses of their parent companies’ respective brand portfolios, soft brands and collections will continue to play a larger role in expansions, sources said.

“The opportunity obviously is to establish our international brands (particularly in Europe), but there’s also a massive opportunity where we partner with owners with underperforming assets. They have

WORKHORSE BRANDS 17

classic hotels locally, but they could benefit from our commercial engine,” Carter said.

That’s why Hilton in 2014 launched Curio – A Collection by Hilton. The umbrella lets owners maintain the unique characteristic and feel of their hotels while giving Hilton entry into previously untapped markets—with one-of-a-kind hotels to boot.

The fledgling Curio counted five hotels at press time. Much larger in scale is Marriott’s Autograph Collection, which launched four years ago and numbers 76 properties as of press time.

“We’re racing toward 100,” Capuano said. “It’s been a really fascinating platform for us.”


UP NEXT: SMALL BRANDS SEEK PROFIT WITHOUT COMMODITIZATION

17

China, along with India, Peru and other non-U.S. markets are top on the list of places Wyndham

Hotel Group President and CEO Geoff Ballotti said the company

is targeting for expansion. Shown here is Wyndham Super8 Xian

Xidajie-Xian, China

(Photo: Wyndham Hotel Group)


GLOBAL REPORT—“Bigger” doesn’t always have to lead to “biggest” when it comes to a hotel franchise company’s global

footprint. But while total world domination in guestroom numbers isn’t necessarily every hotel brand’s goal, successful smaller companies know what factors comprise their definition of “growth” and they stick to them.

Of the 991 hotel chains in STR’s latest census report, 86% have fewer than 10,000 guestrooms in their global portfolio. More than half (55%) of the hotel chains on the list have fewer than 2,000 guestrooms in their global portfolio. Crunch the numbers, and it’s clear the majority of hotel chain parent companies are not among the elite few that will reach the 1-million-guestroom mark anytime soon.

For those companies, growth is not measured strictly by net room count, but rather through a more holistic approach CONTINUE READING ON PAGE 19

Photo: The Ace Hotel London Shoreditch

By Stephanie Ricca, Editor-At-Large

Small brands seek profit without commoditization

HIGHLIGHTS“Small-but-mighty” brands define growth beyond net room count.

Each new brand location must offer an ROI to owners.

Benefits to remaining small include flexibility and better control over reputation management.

SMALL BRANDS 19

19

in a measured way that offers economies of scale but that keeps within the parent company’s reach.

Some companies “may aspire to the growth of Starbucks,” said RLHC Senior VP and Chief Franchise Officer Brian Quinn, “but in that pursuit it’s easy to tip

over to commoditization that detracts from your core product.”

Gaining critical mass played a big role in the expansion of the California-bred Joie de Vivre boutique hotel brand, which earlier this year made the leap


Properties open: 24Guestrooms open: 3,478As of 1 March 2015

Properties open: 55Guestrooms open: 12,122

As of 1 March 2015

THE 2015 BIG BRANDS REPORT

that often gives more importance to factors such as return on investment and control over brand reputation at all levels.

Those companies that fit more into the “small-but-mighty” category are finding that today’s hotel development and operating environment is one that can support different growth models.

Pipeline mattersMake no mistake, however: Size does matter. One of the challenges smaller companies have is reaching critical mass quickly, particularly with new brand launches.

Red Lion Hotels Corporation, which launched lifestyle brand Hotel RL last year, definitely has unit growth as part of its goal. CEO Greg Mount set a short-term goal of 100 additional hotels across the company’s entire brand portfolio (which currently stands at 55 hotels open) within 100 weeks.

Is the company on track to make this 100-week goal a reality? “We’ll lift up and do whatever we have to do to make this happen,” Mount said recently. “We’re already ahead of pace this year.”

Red Lion executives know that for them, growth must happen, but


SMALL BRANDS20


to the East Coast for the first time, announcing two New York City hotels and one in Miami Beach.

That step, which will bring the brand to 29 properties, is part of a controlled growth strategy, according to JDV parent company Commune Hotels + Resorts’ CEO Niki Leondakis. Commune is the parent company of JDV, Thompson Hotels, Alila and Tommie—all lifestyle-

centric boutique brands.When Commune

formed in 2011, its core brands were split geographically—JDV on the U.S. West Coast and Thompson Hotels in the East. JDV’s growth plan came about as the company learned its core guests were looking for properties where they traveled and not always finding them.

“JDV guests are about lifestyle and attitude,”

Leondakis said. “We learned that our customer would stay at JDV hotels and they were looking for them, but they weren’t there so they had to make alternate choices.”

Leondakis said controlled growth is the guiding force that helps the company balance where its guests want to be with the company’s focus on keeping every development

and hotel unique. “We’re focused on

development where our guests travel and want us to be … but we want to be in markets that make sense for us,” she said. “We have opportunities to go a lot of places that don’t make sense for us and we turn them down.”

While growth is on the agenda for smaller brands, most see it as advantageous that their owners don’t need to

worry about excessive encroachment or overlap.

“Because we are relatively small, we don’t have to try to have six Fairmonts in London,” said Martin Kandrac, executive VP of real estate & development for FRHI Hotels & Resorts (parent company for the Fairmont, Raffles and Swissôtel brands). “That’s the Starbucks model. We generally have one

property in each market, maybe two if there are distinct submarkets.”

Return on investmentMany such “small-but-mighty” hotel brands credit success to their commitment to growing within their means.

“It’s also about making sure the economics (of opening a hotel) are right for the owners,” RLHC’s



“In every meeting we sit down in, we’re talking about our ability to keep things simple, our ability to be

nimble and our ability to innovate.”

Red Lion Hotels Corporation’s Greg Mount on the flexibility inherent in being a smaller brand.

SMALL BRANDS 21


Mount said. That means focusing on the terms of franchise deals “so we recognize it’s a real estate deal for (our owners) and they need to monetize it.”

With the hotel industry cycle (particularly in the U.S.) at a point that favors transactions, owners are tuned in to the value brands bring to the table, but they don’t follow brands blindly if they don’t believe the

affiliation is a good one. “We’re involved

with the brands we’re with because they can execute the business, as simple as that,” said Gerry Chase, president and COO of New Castle Hotels and Resorts, an ownership, management and development company with a mix of 25 branded and independent hotels comprising 4,388 guestrooms in its portfolio.

“There’s no value in having an association with a large brand if they can’t execute well.”

Brad Wilson, president of the seven-property Ace Hotel brand, said the company (which is based in Portland, Oregon, and New York City) couldn’t grow without a clear model in place—even if that growth is measured.

“Ours is very much an independent business

unit model, and we have a very strong structure (in) reservations and revenue management,” Wilson said.

“It’s a solid structure that we’ve developed over the last couple of years to manage our hotels.”

He said the company is equipped to manage from 15 to 20 hotels, not 1,500 or 2,000.

“We don’t have a desire to be (InterContinental Hotels

Group),” he said. “We don’t need to be the world’s largest hotel company. It’s not in our master plan.”

The financing pictureOne benefit to being small at this point in the hotel cycle is that financiers are more knowledgeable and open to striking deals outside “the big 10” franchisor companies than ever before, sources said.

“The lending community has absolutely become more receptive to our segment, which has made a big difference,” Leondakis said. “The development community too has migrated to (smaller boutique brands) because they see the flexibility and they see how we can manage through downturns and do the right thing for each individual situation.”


“We’re not trying to put the most dots on the map. We want the best places. It’s not a race to meet a quota;

we’re not trying to be the biggest brand out there.”

Commune Hotels + Resorts’ Niki Leondakis on controlled growth.


Control over reputation, systemsAt the end of the day, factors such as reputation control and the ability to be flexible when it comes to implementing change rank at the top of the list for executives of smaller hotel brands.

“We’re not trying to put the most dots on the map,” Leondakis said. “We want the best places. It’s not a race to meet a quota; we’re not trying to be the biggest brand out there.”

The boutique nature of JDV is the driving force behind Leondakis’ words, but the sentiment rings true for non-boutique small brands as well.

“In every meeting we sit down in, we’re talking about our ability to keep things simple, our ability to be nimble and our ability to innovate,” Mount said of RLHC. That flexibility, he said, has allowed the company to control its internal systems for everything from revenue management to point of sale—something he said could never happen quickly within a large, legacy brand.

HNN’s Patrick Mayock contributed to this report.

SMALL BRANDS22


Properties open: 7Guestrooms open: 1,058As of 1 March 2015

Properties open: 113Guestrooms open: 42,577

As of 1 January 2015


UP NEXT: BRAND LAUNCH TIMELINE

BRAND LAUNCH TIMELINE2008

HOTEL NEWS NOW LAUNCHES(17 September 2008)

2009

HOME2 SUITES BY HILTON (Hilton Worldwide Holdings) RADISSON BLU

(Carlson)

LEONARDO BOUTIQUE HOTEL(Fattal Hotels)

LEONARDO ROYAL HOTEL(Fattal Hotels)

AUTOGRAPH COLLECTION(Marriott International)

23

This timeline shows some key global brands and their parent companies that have been announced since Hotel News Now launched in 2008.

Sources: STR, STR Global, company data.

Footnotes: This list is organized by when hotel brands were first announced to the industry; the list is not organized by opening date. This list is not intended to be an exhaustive list of all global brand launches since 2008. Hotel News Now will maintain this list moving forward. If you would like to add a brand to the timeline, please contact editor at large Stephanie Ricca at [email protected].

mailto:sricca%40hotelnewsnow.com?subject=Brand%20Timeline%20Information

2010

2011

NIGHT HOTELS(Hampshire Hotels & Resorts)

IBIS BUDGET(Accor)

SOFITEL SO(Accor)

PUBLIC(Ian Schrager Hotel Company)

LEMON TREE PREMIER(Lemon Tree)

DREAM HOTELS(Hampshire Hotels & Resorts)

IBIS STYLES(Accor)

SOFITEL LEGEND(Accor)

HYATT HOUSE(Hyatt Hotels Corporation)

BEST WESTERN PLUS(Best Western International)

VIVANTA BY TAJ(The Indian Hotel Company)

VIRGIN HOTELS(Virgin Group)

B HOTELS(B Hotels)

BEST WESTERN PREMIER(Best Western International)

EDITION(Marriott International)

24Sources: STR, STR Global, company data.



2012

2013

THE LEO HOTEL COLLECTION(Red Lion Hotels Corporation)

TOMMIE(Commune Hotels and Resorts)

METROPOLO JINJIANG HOTELS(Jin Jiang Hotels)

HYATT ZILARA(Hyatt Hotels Corporation)

MOXY HOTELS(Marriott International)

BEST WESTERN PLUS EXECUTIVE RESIDENCY(Best Western International)

HYATT ZIVA(Hyatt Hotels Corporation)

DUSIT DEVARANA(Dusit Thani Public Company Ltd)

HUALUXE HOTELS AND RESORTS(InterContinental Hotels Group)

MEI JUE(Accor)

WANDA REALM(Wanda Hotels & Resorts)

SONESTA ES SUITES(Sonesta ES Suites)

REGENTA(Royal Orchid)

EVEN HOTELS(InterContinental Hotels Group)

WANDA REIGN(Wanda Hotels & Resorts)

WANDA VISTA(Wanda Hotels & Resorts)

25Sources: STR, STR Global, company data. Sources: STR, STR Global, company data.



2014

QUORVUS COLLECTION(Carlson)

NH COLLECTION(NH Hotels)

2015

CURIO - A COLLECTION BY HILTON(Hilton Worldwide Holdings)

AUGUSTUS HOTELS & RESORTS(Hampshire Hotels & Resorts)

TIME HOTELS(Hampshire Hotels & Resorts)

HYATT CENTRIC(Hyatt Hotels Corporation)

UNSCRIPTED HOTELS (Hampshire Hotels & Resorts)

PROPER HOTELS(Proper Hospitality)

RADISSON RED(Carlson)

VENU(Jumeirah Group)

HOTEL JEN(Shangri-La International Hotel Management)

BW PREMIER COLLECTION (Best Western International)

CORDIS HOTELS AND RESORTS(Langham Hospitality Group)

JAZ IN THE CITY(Steigenberger Hotels and Resorts)

VIB(Best Western International)

CANOPY BY HILTON(Hilton Worldwide Holdings)

HOTEL RL(Red Lion Hotels Corporation)

HUB BY PREMIER INN(Whitbread Hotel Company)

OE COLLECTION(Loews)

26 Sources: STR, STR Global, company data.


GRADUATE HOTELS(AJ Capital Partners)


25Hours Hotels7 Days Inn

A Victory HotelsAbad Group

AbbaAbotel

Abou NawasAbsolute Hotel Services GroupAbsolute Hotel Services GroupAbsolute Hotel Services Group

AccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccorAccor

Ace Hotel GroupAchat HotelsAcom Hotel

Acora Hotel And WohnenAdrian Hoteles

AffiniaAffordable Suites Of America

AkaAl Diar

AldemarAlfa Hotels

Alila Hotels & ResortsAllegro Resorts

Allia HotelsAllia Hotels

Alp`Azur HotelsAlpitour World Hotels & Resorts

Alt HotelsAltis Hotel Group

Amaks Hotels & ResortsAmanresorts International Pte Ltd

Amathus Beach HotelAmber Hotel

Amerian Hoteles Amerian Hoteles

America`s Best FranchisingAmerica`s Best Franchising

AmericInnAmeron Hotel Collection

Amrath Hotels Anantara

Anemon HotelsApa Hotel

Apex HotelsApollo Hotels & Resorts

Aqua HospitalityAqua HospitalityAqua Hospitality

Aranzazu HotelesArcadia Hotels Af

Archipelago InternationalArchipelago InternationalArchipelago International

Archipelago InternationalArchipelago International

Arcona HotelsArcotel HotelsAristos Hotels

AroraAryaduta Hotel Group

As HotelsAscott GroupAscott GroupAscott Group

AshokAtahotels

Atlantic HotelsAtton Hotels S.a.

Austria Trend Hotels & ResortsAvari HotelsAxel Hotels

Ayre HotelesAyres Hotels

Azalai HotelsAzimut

Azur Hotels & ResortsB&B Hotels

Baglioni HotelsBanyan Tree Holdings LimitedBanyan Tree Holdings Limited

B-AparthotelsBarcelo Hotels & Resorts UKBarcelo Hotels & Resorts UKBarcelo Hotels & Resorts UK

Bastion HotelsBayview Intl Hotels & Resorts

Be Live HotelsBe Live Hotels

Beijing Capital Tourism Co, LtdBeijing Capital Tourism Co, Ltd

Bella Vista Motel Belmond Luxury Hotels

Berggruen HotelsBerggruen Hotels

Berjaya Hotels & Resorts Berkshire Rooms Serviced

Best HotelsBest Western InternationalBest Western InternationalBest Western International

Beta HotelsBlue Horizon Group

Blue Tree HotelsBluebay Resorts

Bluesun Hotels & ResortsBoarders Inn & Suites

Bonsai HotelsBoomerang HotelsBoomerang Hotels

Boscolo HotelsBoscolo Hotels

Boulders Inn & SuitesBourbon Hotels & Resorts

Bridal Tea House HotelsBridgestreet Accommodations

Britannia HotelsBrownsword Hotels

Budget HostBudget Suites Of America

Cabot LodgeCanad Inns

Candeo Hotels CapellaCarlsonCarlsonCarlsonCarlson

25Hours Hotels7 Days InnA Victory HotelsAbad Hotels & ResortsAbbaAbotelAbou NawasEastinEastin EasyU Hotels & ResortsAdagio City AparthotelAll SeasonshotelsCaesar Park HotelsCoraliaEtap HotelGrand MercureHotel F1Hotel Formule 1Hotel IbisIbis BudgetIbis StylesLibertelMercure HotelsMGallery Hotel CollectionNovotel HotelsParthenonPullmanQuaySofitel Luxury HotelsSuite NovotelThe SebelAce Hotel GroupAchat HotelsAcom HotelAcora Hotel And WohnenAdrian HotelesAffiniaAffordable Suites Of AmericaAkaAl DiarAldemarAlfa HotelsAlila Hotels & ResortsAllegro ResortsBristol HotelsPlaza Inn HotelsAlp`Azur HotelsAlpitour World Hotels & ResortsAlt HotelsAltis Hotels GroupAmaks Hotels & ResortsAmanresorts International Pte LtdAmathus Beach HotelAmber HotelAmerian HotelesMerit HotelsAmerica`s Best SuitesBudgetelAmericInnAmeron Hotel CollectionAmrath Hotels AnantaraAnemon HotelsApa HotelApex HotelsApollo Hotels & ResortsAqua Hotels & ResortsLite HotelMonogram Hotel CollectionAranzazu HotelesArcadia Hotels AfAston InternationalFave HotelsKamuela Villas

Neo HotelsQuest HotelsArcona HotelsArcotel HotelsAristos HotelsAroraAryaduta HotelAs HotelsAscottCitadinesSomerset HotelsAshokAtahotelsAtlantic HotelsAtton Hotel S.a.Austria Trend Hotels & ResortsAvari HotelsAxel HotelsAyreAyresAzalai HotelsAzimutAzur Hotels & ResortsB&B HotelsBaglioni HotelsAngsana Hotels & ResortsBanyan TreeB-AparthotelsBarcelo ComfortBarcelo HotelsBarcelo PremiumBastion HotelsBayview Intl Hotels & ResortsBe Live HotelBe Smart HotelBtg-Jianguo Hotels & ResortsShindom InnBella Vista Motel BelmondKeys Hotels & ResortsKeys KlubBerjaya Hotels & Resorts Berkshire Rooms ServicedBest HotelsBest WesternBest Western PlusBest Western PremierBeta HotelsBlue Horizon GroupBlue Tree HotelsBluebay ResortsBluesun Hotels & ResortsBoarders Inn & SuitesBonsai HotelsGuesthouse InnsSettle InnB4 HotelsBoscolo HotelsBoulders Inn & SuitesBourbon Hotels & ResortsBridal Tea HouseBridgestreet AccommodationsBritannia HotelsAbodeBudget HostBudget Suites Of AmericaCabot LodgeCanad InnsCandeo Hotels CapellaArt’otelCountry Inn & SuitesPark InnPark Plaza

PARENT COMPANY BRAND PARENT COMPANY BRAND

This family tree is organized by parent company and lists hotel brands that had properties open as of 31 December 2014.

Family Tree: Global hotel companies and their brands


CarlsonCarlsonCarlsonCarlton

Carlton Hotel CollectionCarris HotelesCasa AndinaCasa AndinaCasa Andina

CataloniaCentara Hotels & ResortsCentara Hotels & ResortsCentara Hotels & ResortsCentara Hotels & Resorts

CenterhotelCenterstone Hotels

Centra Hotels & ResortsCentral Apartment Hotels

Centrum Hotels (Germany)Chaaya

Chandris Hotels & ResortsChase Suites

Cheval Residence GroupChi Hotels & Resorts

Chic & BasicChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels InternationalChoice Hotels International

CinnamonCitizenM Hotels

Citrus Hotels & ResortsCity Comfort Inn Group

City ExpressCity Express GrpCity Express Grp

City InnsCity Lodge Hotels GroupCity Lodge Hotels GroupCity Lodge Hotels GroupCity Lodge Hotels Group

City MarqueCiutat Hotels

Clarendon Serviced ApartmentsClarks Group Hotels

ClassicalClub Magic Life

Club MedClub Quarters

ClubhouseCoast Hotels & ResortsCoast Hotels & Resorts

Cobblestone HotelsColumbus Hotels

Commundo TagungshotelsCommune Hotels + ResortsCommune Hotels + ResortsCommune Hotels + Resorts

Compass HospitalityComwell

Concept HospitalityConcept Hospitality

Confortel HotelesConstance Hotels

Cosmopolitan HotelsCotels Serviced Apartments

Country Garden Phoenix Hotels Cresta Hotels

Crestwood SuitesCrown HotelsCrystal Hotels

Crystal InnCumulus

Dafam Hotels

Dai-IchiDaiwa Royal Hotels

Daiwa Roynet HotelsDakota Hotels

Dan HotelsDanubius Hotels Group CompanyDanubius Hotels Group Company

De Vere PlcDe Vere Venues

Dedeman HotelsDelfin HotelsDelta Hotels

Derag Hotel And LivingDerby Hotels Collection

Diego De Almagro HotelesDisney Hotels

DivanDivani HotelsDolan HotelsDolce Hotels

Domina HotelDorchester CollectionDorint Hotels & Resorts

Dormero HotelDormy Inn

Downtowner InnsDreamhouse Serviced Apartments

Dreams Resorts & SpasDrury HotelsDrury HotelsDrury HotelsDrury HotelsDrury HotelsDrury Hotels

Dusit Thani Public Company LtdDusit Thani Public Company LtdDusit Thani Public Company LtdDusit Thani Public Company Ltd

Duxton InternationalDynasty Hotel GroupDynasty Hotel GroupDynasty Hotel Group

EasyhotelEhotel

Elba HotelsElectra Palace Hotel

Elegant Hotels GroupElite Hotels

Emaar Hospitality GroupEmaar Hospitality GroupEmaar Hospitality GroupEmaar Hospitality Group

ESA Serviced ApartmentsEuroagentur Hotel

EurohotelEuropa

Eurostars HotelEurotel Hotels Evenia Hotels

EvergreenExclusive Hotels

Extended Stay HotelsExtended Stay HotelsExtended Stay Hotels

E-Z 8Fairbridge Hotels InternationalFairbridge Hotels International

FRHI Hotels & ResortsFRHI Hotels & ResortsFRHI Hotels & Resorts

Family Inns Of AmericaFar East Consortium International Far East Consortium International Far East Consortium International Far East Consortium International

Fen HotelesFen Hoteles

Fenix Hospitality Sweden AbFiesta Hotels

Firmdale HotelsFirst

Fjb HotelsFletcher Hotels

Flexstay Hotel ManagementFlexstay Hotel Management

Quorvus CollectionRadissonRadisson BluCarltonCarlton Hotel CollectionCarris HotelesCasa Andina ClassicCasa Andina Private CollectionCasa Andina SelectCataloniaCentara Boutique CollectionCentara Grand Hotels & ResortsCentara Hotels & ResortsCentara Residences & SuitesCenterhotelCenterstone HotelsCentra Hotels & ResortsCentral Apartment HotelsCentrum Hotels (Germany)ChaayaChandris Hotels & ResortsChase SuitesCheval Residence GroupCorinthiaChic & BasicAscend CollectionCambria SuitesClarionClarion CollectionComfortComfort InnComfort SuitesEcono LodgeMainstay SuitesQualityQuality Hotel & ResortQuality InnRodeway InnSleep InnSuburban Extended Stay HotelsCinnamonCitizenM HotelsCitrus Hotels & ResortsCity Comfort InnCity ExpressCity JuniorCity SuitesCity InnCity LodgeCourtyard HotelRoad LodgeTown LodgeCity MarqueCiutat HotelsClarendonClarks Group HotelClassicalClub Magic Life AfClub MedClub QuartersClubhouseCoast Hotels & Resorts CanadaCoast Hotels & Resorts USACobblestone HotelsColumbus HotelsCommundo TagungshotelsAlilaJoie de VivreThompsonCitrus HotelsComwellFern ResidenceThe Fern Hotels & ResortsConfortel HotelesConstance HotelsCosmopolitan HotelsCotels Serviced ApartmentsCountry Garden Phoenix HotelCresta HotelsCrestwood SuitesCrown HotelCrystal HotelsCrystal InnCumulusDafam Hotels

Dai-IchiDaiwa Royal HotelsDaiwa Roynet HotelsDakota HotelsDan HotelsDanubiusHungarhotelsVillage Urban ResortsDe Vere VenuesDedeman HotelsDelfin HotelsDelta HotelsDerag Hotel And LivingDerby Hotels CollectionDiego De Almagro HotelesDisney HotelsDivanDivani HotelsDolan HotelsDolce Hotels & ResortsDomina HotelDorchester CollectionDorint Hotels & ResortsDormero HotelDormy InnDowntowner InnsDreamhouse Serviced ApartmentDreams Resorts & SpasDrury InnDrury Inn & SuitesDrury LodgeDrury Plaza HotelDrury SuitesPear Tree InnDusit DevaranaDusit PrincessDusitd2The Dusit Thani GroupDuxton InternationalCitylife HotelsDynasty HotelsHeritageEasyhotelEhotelElba HotelsElectra Palace HotelElegant Hotels GroupElite HotelsArmani Hotels & ResortsNuran Serviced ResidencesThe Address Hotels & ResortsVida Hotels & ResortsESA Serviced ApartmentsEuroagentur HotelEurohotelEuropaEurostars HotelEurotel HotelsEvenia HotelsEvergreenExclusive HotelsCrossland SuitesExtended Stay AmericaExtended Stay DeluxeE-Z 8Fairbridge InnLoyalty InnFairmont Hotels & ResortsRafflesSwissotelFamily Inns Of AmericaD Collection DorsettGrand DorsettSilka HotelsDazzler HotelsEsplendor HotelsSweden HotelsFiesta HotelsFirmdale HotelsFirstFjb HotelsFletcher HotelsFlexstay InnHotel Mystays



FlorisFosshotel

Fountain Court ApartmentsFour Pillars Hotels

Four Seasons Hotels & ResortsFragrance Hotels

Franklyn Hotels & ResortsFrantour

Frasers HospitalityFresh Hotels

Fujiya HotelsFullon Hotels

Furama HotelsFx Hotels Group

G S M HotelesG6 HospitalityG6 Hospitality

Garden InnsGarden Palace Hotels

Gems Of BarbadosGhl HotelesGhl Hoteles

GloriaGo Native Apartments

Good Inn HotelsGood Nite Inn

Grace InnsGrand America Hotels & Resort

Grand Hotel Management GroupGrand Hotel Management Group

Grand Hotels InternationalGrand Hotels InternationalGrand Hotels International

Grand MetroparkGrandstay HospitalityGrandstay Hospitality

Grange HotelsGranvia

Great WesternGreat Wolf LodgeGreene King InnsGreene King Inns

Greentree InnsGresham Hotels

Groupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Du LouvreGroupe Envergure

Groupe Menguy InvestissementsGrupo Empresarial AngelesGrupo Empresarial AngelesGrupo Empresarial Angeles

Grupo Posadas GrpGrupo Posadas GrpGrupo Posadas GrpGrupo Posadas Grp

Grupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol MeliaGrupo Sol Melia

GrupotelGunnewig Hotels

Guoman Hotels LtdGuoman Hotels Ltd

H10 HotelsHabtoorHabtoor

Hallmark HotelsHampshire HospitalityHampshire HospitalityHampshire Hospitality

Hampshire Hotels & Resorts Hampshire Hotels & Resorts

Hand PickedHankyu Hotel

Hanover InternationalHarbour Plaza Hotels & Resorts

Hard RockHastings Hotels

Hatton HotelsHayley Conference Centres

Hcc HotelsHeartland Hotels

HelioparkHelnan Hotels

Hengda Hotel Management GroupHi! Hotels International

High Tech Hotels & ResortsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide HoldingsHilton Worldwide Holdings

HipotelsHmg Hotel Management

Hmi Hotel GroupHna Int’t HotelsHna Int’t HotelsHna Int’t HotelsHna Int’t Hotels

Holiday Star HotelsHome InnsHome InnsHome InnsHome InnsHomegate

Home-Towne SuitesHospes Hotels

Hospitality Management HoldingsHospitality Management HoldingsHospitality Management Holdings

Hoteis OthonHoteis Slaviero

Hotel 81 ManagementHotel Alpha-One

Hotel AzHotel Des Gouverneurs

Hotel EddaHotel Equatorial

Hotel GuldsmedenHotel Husa

Hotel KeihanHotel Monterey

Hotel OccidentalHotel Rh

Hotel Tokyu BizfortHotel Trusty

Hotel Wing InternationalHoteles Estelar

Hoteles H2Hoteles Serena

Hoteles VistaHotels & CompagnieHotels & Compagnie

HoteturHuazhu Hotels GroupHuazhu Hotels GroupHuazhu Hotels Group

HunguestHyattHyattHyattHyattHyattHyatt

Iberostar Hotels & ResortsIberostar Hotels & ResortsIberostar Hotels & Resorts

Ic HotelsIdea Hotels

ImperialImperial Hotels Group

Impiana Hotels Resorts & SpasInnkeeper`s Lodge

FlorisFosshotelFountain Court ApartmentFour Pillars HotelsFour SeasonsFragrance Hotels AfFranklyn Hotels & ResortsFrantourFrasers HospitalityFresh HotelsFujiya HotelsFullon HotelsFurama HotelsFx Hotels GroupG S M HotelesMotel 6Studio 6Garden InnsGarden Palace HotelGems Of BarbadosGhlGhl ComfortGloriaGo Native ApartmentsGood Inn HotelGood Nite InnGrace InnGrand America Hotels & ResortGrand HotelLeeden Hotel Hotel Grand CentralHotel Grand Chancellor HotelsHotel Grand ContinentalGrand MetroparkCrossings By GrandstayGrandstay Residential SuitesGrange HotelsGranviaGreat WesternGreat Wolf LodgeGreene King InnOld English InnGreentree InnsGresham HotelsCampanile HotelConcorde HotelsGolden TulipHotel Premiere ClasseKyriadKyriad PrestigeRoyal Tulip HotelsTulip Inn HotelHotel ClarineAppart’cityCamino RealQuinta RealReal InnFiesta AmericanaFiesta InnLive AquaOne HotelsGran MeliaInnside By MeliaMeMeliaMelia BoutiqueParadisus ResortsSolGrupotelGunnewig HotelsGuomanThistle HotelsH10 HotelsHabtoor GrandMetropolitanHallmark HotelsHampshire HotelsHampshire ClassicHampshire EdenDream HotelsNight HotelsHand PickedHankyu HotelHanover InternationalHarbour Plaza Hotels & Resorts

Hard RockHastings HotelsHatton HotelsHayley Conference CentresHcc HotelsHeartland HotelsHelioparkHelnan HotelsHengda Hotels & Resorts Hi! HotelsPetit Palace Hotels ConradCurio - A Collection by HiltonDoubletreeDoubletree ClubEmbassy SuitesHampton InnHampton Inn & SuitesHiltonHilton Garden InnHilton Grand VacationsHome2 Suites By HiltonHomewood SuitesWaldorf AstoriaHipotelsFleming`S Hotels & RestaurantHotel Pearl CityHna Business HotelHna Express InnHna Grand HotelTangla HotelsHoliday Star HotelHome InnMotel 168Motel 268Yotel QqHomegateHome-Towne SuitesHospes HotelsCoral Hotels & ResortsCorp Executive HotelsEwa Hotel ApartmentsHoteis OthonHoteis SlavieroHotel 81Hotel Alpha-OneHotel AzHotel Des GouverneursHotel EddaHotel EquatorialHotel GuldsmedenHotel HusaHotel KeihanHotel MontereyHotel OccidentalHotel RhHotel Tokyu BizfortHotel Trusty Hotel Wing InternationalHoteles EstelarHoteles H2Hoteles SerenaHoteles VistaBalladinsHotel ClimatHoteturHantingJi HotelsStarwayHunguestAndazGrand HyattHyattHyatt HouseHyatt PlacePark HyattIberostar GrandIberostar Hotels & ResortsOle HotelsIc HotelsIdea HotelsImperialImperial Hotels GroupImpiana Hotels Resorts & SpasInnkeeper`s Lodge



Innsuites HotelsIntercity Hotel Group

InterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels GroupInterContinental Hotels Group

Intown SuitesIsle Of Capri

Isrotel LtdItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-WelcomgroupItc-Welcomgroup

Jal Hotels CompanyJal Hotels Company

JardinJaz

Jebel AliJinjiang HoldingJinjiang HoldingJinjiang HoldingJinjiang HoldingJinjiang HoldingJinjiang Holding

Jinling GroupJinling Group

Jolly HotelsJr Kyushu Hotel GroupJr Kyushu Hotel Group

JumeirahJurys InnsK+K Hotel

Kagum HotelsKamat Hotels IndiaKamat Hotels India

Keio Presso InnKempinski Hotels

Kenzi Hotels GroupKerzner International

Key West Inns CompanyKibbutz Hotels

Kimpton HotelsKipriotis Hotels

Kris HotelesKSL Capital PartnersKSL Capital Partners

Lakeview Distinctive HotelsLandidyll Hotel

Langham Hospitality GroupLangham Hospitality GroupLangham Hospitality Group

Lapland Hotels Larkspur

Legacy HotelsLegacy Hotels Uk

Legacy Vacation ClubLemon Hotels

Lemon TreeLemon TreeLemon Tree

Leonardo HotelsLeonardo HotelsLeonardo Hotels

Lifeclass Hotels & ResortsLindner Hotels, Inc

Loews Hotels CompanyLords Inn Hotels & Developers Ltd.

Lotte Hotels & ResortsLotus

Louis HotelsLq Management Llc

Lungarno HotelsLux*

Luxemon Hotels & ResortsLuxemon Hotels & Resorts

Lynch HotelsMacdonald Hotels & Resorts

MaevaMaistra

Maldron HotelsMamaison

Mandarin Oriental Hotel GroupManorview Hotels

ManotelMantra Hotels GroupMantra Hotels GroupMantra Hotels Group

Mapple HotelsMarco Polo Group

MaritimMarlin Apartments

Marriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott InternationalMarriott International

MartiMartin`s Hotels

Master Hosts InnsMasters Inn

Max Hotels & ResortsMbi InternationalMbi InternationalMbi InternationalMeininger Hotels

Menzies HotelMeriton Serviced Apartments

Meritus Hotels & ResortsMerlinMetro

MetroparkMillennium & Copthorne GlobalMillennium & Copthorne GlobalMillennium & Copthorne Global

Mint Hotels & ApartmentsMister Bed Hotels

MitsisMitsui Garden Hotels

Miyako HotelsMovenpick Hotels & Resorts

Montage HotelsMonte Carlo Inns

Moran HotelsMoran Hotels

Motel OneMutiara Hotels & Resorts

My One HotelMyhotel Hotels

N H HotelsN H HotelsN H Hotels

Nanyuan InnsNational 9

Nestor HotelNevsky Hotels GroupNew Century HotelsNew Century HotelsNew Century Hotels

New HotelNew Otani Hotels

New World Hotel GroupNew World Hotel Group

Nishitetsu InnNorlandia

Innsuites HotelsIntercity Hotel GroupAnaCandlewood SuitesCrowne PlazaEven HotelsHoliday InnHoliday Inn Express HotelHoliday Inn Garden CourtHoliday Inn SelectHotel IndigoInterContinental Hotels & ResortsKimpton Hotels & RestaurantsStaybridge SuitesSunspree ResortsIntown SuitesIsle Of CapriIsrotelFortune InnFortune ParkFortune ResortsFortune SelectItcMy FortuneWelcomheritageHotel Jal CityHotel NikkoJardinJazJaBestay Hotel ExpressGoldmet InnJin Jiang HotelJinjiang InnsMagnolia HotelsMetropolo Jinjiang HotelsJin`s InnJinlingJolly HotelsHotel MetsJr Kyushu Hotel GroupJumeirahJurys InnsK+K HotelKagum HotelLotus ResortsVitsKeio Presso InnKempinski HotelsKenzi HotelOne & Only ResortsKey West InnKibbutz HotelsKimptonKipriotis HotelsKris HotelesHotel Du VinMalmaisonLakeview Distinctive HotelsLandidyll HotelEaton HotelsLangham Place Hotels and ResortsThe Langham Hotels and ResortsLapland HotelsLarkspur LandingLegacy HotelsLegacy Hotels UkLegacy Vacation ClubLemon HotelLemon Tree HotelLemon Tree PremierRed Fox HotelsLeonardo Boutique HotelsLeonardo HotelsLeonardo Royal HotelsLifeclass Hotels & ResortsLindner Hotels, IncLoewsLords Inn Hotels & Developers Ltd.Lotte Hotels & ResortsLotusLouis HotelsLa Quinta Inns & SuitesLungarno HotelsLux*

ExcemonLuxemonLynch HotelsMacdonald HotelsMaevaMaistraMaldron HotelsMamaisonMandarin Oriental Hotel GroupManorview HotelsManotelBreakfree ResortMantraPeppers HotelsMapple HotelsMarco PoloMaritimMarlin ApartmentsAC Hotels By MarriottAfrican PrideAutograph CollectionBulgari HotelsCourtyardEditionFairfield Inn & SuitesGaylord EntertainmentJW MarriottMarriott HotelsMarriott Conference CenterMarriott Executive ApartmentsMoxy HotelsProtea Hotels Renaissance HotelsResidence InnRitz-CarltonSpringhill SuitesTowneplace SuitesMartiMartin`s HotelsMaster Hosts InnsMasters InnMax Hotels & ResortsAmarante Hotels & ResortsHotel StarsMedian HotelsMeininger HotelsMenzies HotelMeriton Serviced ApartmentsMeritus Hotels & ResortsMerlinMetroMetroparkCopthorne HotelsKingsgate HotelsMillennium HotelsMint Hotels & ApartmentsMister Bed HotelsMitsisMitsui Garden HotelMiyako HotelsMovenpick Hotels & ResortsMontage HotelsMonte Carlo InnsBewley’s HotelsMoran HotelMotel OneMutiara Hotels & ResortsMy One HotelMyhotel HotelsHesperia HotelesN H ExpressN H HotelsNanyuan InnNational 9Nestor HotelNevsky Hotels New Century Grand HotelNew Century HotelNew Century ResortNew HotelNew Otani HotelsNew WorldRosewoodNishitetsu InnNorlandia



Northland Nova Hotels

Novum GroupNow Resorts & Spas

Nylo HotelsO`Callaghan Hotels

Oak Tree InnOakford Hotels

Oaks Hotels & ResortsOakwood WorldwideOakwood WorldwideOakwood Worldwide

OberoiOberoi

OceaniaOkura Hotels & Resorts

Olav Thon GrpOmena Hotels

Omni Hotels & ResortsOmni Hotels & Resorts

Onomo HotelOnyx HospitalityOnyx HospitalityOnyx HospitalityOnyx Hospitality

Orea Hotel Oro Verde Hotels

Outrigger Hotels CompanyOutrigger Hotels Company

Ovolo Group Limited Oxford Hotels & Inns

P`Tit Dej HotelPalace Inns

Palace ResortsPalladium Hotels

Pan Pacific Hotel GroupPan Pacific Hotel Group

Paradise HotelsParadores

Parc Hotels & ResortsParkland Hotels & Resorts

Passport InnsPearl Continental Hotels

PentaPestana

Phoenix InnPiao Home Inn

Prayag Hotels & ResortsPremier Apartments Uk

Premier International LtdPremier International Ltd

Prince Hotels & ResortsPrince Hotels & ResortsPrince Hotels & Resorts

PrincessPrincipal Hayley

ProdomoPunthill

Qualys HotelQuantum Hotel Group

Qubus HotelsQuest Serviced Apartments

RantasipiReal De MinasRed Carnation

Red Carpet InnsRed Lion Hotels Company

Red Roof InnsRed Roof Inns

Regal & Corus HotelsRegal Hotels International

Regalia HotelRegardz

Regent HotelsReikartz Hotels & Resorts

Relexa HotelsResol Hotel & Resort

Resortquest Hawaii GrpResta

Rica HotelsRichmond Hotels

Rimonim Hotels & ResortsRinghotels

Riu Hotels & ResortsRiu Hotels & Resorts

RixosRoad Star Inn

Roc HotelsRochester Hotels

RockresortsRodd Hotels & Resorts

Rode Inn MotelsRogner Hotel

Room Mate HotelsRoom-B Serviced Apartments

Rotana Hotel ManagementRotana Hotel ManagementRotana Hotel ManagementRotana Hotel Management

Route InnRoyal Demeure

Royal OrchidRoyal OrchidRoyal OrchidRoyal Orchid

Royal RegencyRt Hotels

Ryad Mogador HotelsRydges Hotels & Resorts GroupRydges Hotels & Resorts GroupRydges Hotels & Resorts GroupRydges Hotels & Resorts Group

Saco The Service Apartment Co.Safir Hotels & Resorts

Sahid HotelsSana

SandalsSandton Hotels

Santika Santika Sarova

Sarovar Hotels & ResortsSarovar Hotels & ResortsSarovar Hotels & Resorts

Savannah SuitesSawridge InnsScandic Hotel

Scenic Hotel GroupScottish Inns

Sea HotelsSeasons Apartment Hotel Group

Secrets Resorts & SpasSedona Hotels

Select InnSercotel HotelsSerena Hotels

Shangri-La HotelsShangri-La HotelsShangri-La Hotels

Shaza HotelsShenzhen Grand Skylight Hotel Shenzhen Grand Skylight Hotel Shenzhen Grand Skylight Hotel

Shilo InnShire Hotels

Sidorme HotelsSilken Hoteles

Silver CloudSilverneedle HospitalitySilverneedle HospitalitySilverneedle HospitalitySilverneedle Hospitality

Six SensesSixty Collective

Skycity EntertainmentSkycity Grand

Slumber LodgeSmile Hotels Sokos Hotel

Sol Y MarSolare Hotels & Resorts CcSolare Hotels & Resorts CcSolare Hotels & Resorts CcSolare Hotels & Resorts CcSolare Hotels & Resorts Cc

Soluxe Hotels & ResortsSoluxe Hotels & ResortsSoluxe Hotels & Resorts

SonestaSonesta

Sandman Hotels & InnsNova HotelsNovum GroupNow Resorts & SpasNylo HotelO`Callaghan HotelsOak Tree InnOakford HotelsOaks Hotels & ResortsOakwood ApartmentsOakwood PremierOakwood ResidenceOberoi HotelsTrident HotelOceaniaOkura HotelsThon HotelsOmena HotelsMokaraOmniOnomo HotelAmariOzoShamaThe Mosaic CollectionOrea Hotel Oro Verde HotelsOhana HotelsOutriggerOvolo Group LimitedOxford Hotels & InnsP`Tit Dej HotelPalace InnPalace ResortsPalladium HotelsPan Pacific Hotel GroupParkroyalParadise HotelsParadoresParc HotelsParkland Hotels & ResortsPassport InnsPearl Continental HotelsPentaPestanaPhoenix InnPiao Home InnPrayag Hotels & ResortsPremier Apartments UkAccord HotelsPremier HotelsGrand Prince HotelPrince HotelsThe PrincePrincessPH HotelsProdomoPunthillQualys HotelQuantum Hotel Group Qubus HotelsQuest Serviced ApartmentsRantasipiReal De MinasRed CarnationRed Carpet InnsRed LionRed Roof InnRed Roof PlusCorus HotelsRegal Hotels InternationalRegalia HotelRegardzRegent HotelsReikartz Hotels & ResortsRelexa HotelsResol Hotel & ResortAston HotelsRestaRica HotelsRichmond HotelsRimonim Hotels & ResortsRinghotelsLuca Hotels & ResortsRiu Hotel

RixosRoad Star InnRoc HotelsRochester HotelsRockresortsRodd Hotels & ResortsRode Inn MotelsRogner HotelRoom Mate HotelsRoom-B Serviced ApartmentArjaan Hotel Apts By RotanaCentro Hotels By RotanaRayhaan Hotels & ResortsRotanaRoute InnRoyal DemeureHotel Royal OrchidRegentaRoyal Orchid CentralRoyal Orchid SuitesRoyal RegencyRt HotelsRyad Mogador HotelArt Series HotelsAturaQt Hotels & ResortsRydges Hotels & ResortsSaco The Service Apartment Safir Hotels & ResortsSahid HotelsSanaSandalsSandton HotelsAmaris Hotel By SantikaHotel SantikaSarovaHometelSarovar PorticoSarovar PremierSavannah SuitesSawridge InnsScandic HotelScenic Hotel GroupScottish InnsSea HotelsSeasons Apartment Hotel GrpSecrets Resorts & SpasSedona HotelsSelect InnSercotel HotelsSerena HotelsHotel JenShangri-La HotelsTraders HotelsShaza HotelsGrand Skylight HotelGrand Skylight InternationalSkytelShilo InnShire HotelsSidormeSilken HotelesSilver CloudAustralisCountry ComfortSundownerThe ChifleySix SensesSixty HotelsSkycity EntertainmentSkycity GrandSlumber LodgeSmile HotelsSokos HotelSol Y MarChisun GrandChisun HotelChisun InnChisun ResortLoisir HotelGrand Soluxe HotelSoluxe CourtyardSoluxe Hotel Sonesta ES SuitesSonesta Hotels & Resorts



SonestaSonesta

Sorat HotelsSorea Hotel Chain

Sotetsu Fresa InnSpar Hotel

Spires Serviced ApartmentsSpirit Pub Company

St. Giles HotelsStamford Hotels & Resorts

Star Inn HotelsStarhotels

StarlightStart Hotel

Starwood Hotels & Resorts Worldwide

Starwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts WorldwideStarwood Hotels & Resorts Worldwide

StayatStayat

Staycity Serviced ApartmentsStaywellStaywell

SteigenbergerSteigenberger

Sun InternationalSun Maris HotelsSun Suites Hotels

SunrouteSunscape Resorts & Spas

Sunstar HotelSuper HotelSuperclubs

Swallow HotelsSwiss Inn

Swiss-Belhotel InternationalSwiss-Garden

T A Fisher GroupTauzia HotelsTauzia Hotels

The BThe Doyle Collection

The Heritage Hotels GroupThe Indian Hotel CompanyThe Indian Hotel CompanyThe Indian Hotel CompanyThe Indian Hotel Company

The Lalit GroupThe Leela Palaces & Resorts

The MarmaraThe Park Hotels

The Peninsula HotelThe Pride GroupThe Pride GroupThe Pride Group

The Three CornersThe Triton

Three Cities Hotel GroupTime Hotels LlcTimhotel Hotels

Tivoli Hotels & ResortsToga Far East HotelsToga Far East HotelsToga Far East HotelsToga Far East HotelsToga Far East HotelsTokyu Hotels GroupTokyu Hotels GroupTokyu Hotels GroupTokyu Hotels Group

Top International HotelsTop International Hotels

Toyoko InnTransamerica Hospitality Group

Travel Inn HotelsTravelodge, Uk

Treff HotelsTrh Hoteles

Trump Hotel CollectionTsogo Sun Hotels

Tsogo Sun Hotels Tsogo Sun Hotels Tsogo Sun Hotels

Tsokkos HotelsTui Hotels & ResortsTui Hotels & ResortsTui Hotels & Resorts

Tune HotelsUna Hotels & Resorts

Unaway HotelsUnique

Vagabond InnValentin Hotels

Value PlaceVan Der Valk Hotels

Vantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality GroupVantage Hospitality Group

Vertice HotelesVia Inn

ViceroyVictoria Hotels & ResortsVictor’s Residenz Hotels

Vienna HotelVila Gale

Villa FontaineVillages Hotel

Vip HotelsVista

Vista HotelsVoyages Hotels & Resorts

Waldorf Apartment GroupWanda Hotels & Resorts Wanda Hotels & Resorts Wanda Hotels & Resorts

Warwick HotelsWashington Hotel Corporation Washington Hotel Corporation

Wayfarer InnsWei Bo Inns & Hotels

Welcome HotelsWellton Hotel Group

West London ApartmentsWestmark

Westmont Hospitality GroupWhitbread Hotel CompanyWhitbread Hotel CompanyWhitbread Hotel Company

WorldhotelWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham WorldwideWyndham Worldwide

Xanterra Parks & ResortsYadis Hotels

YotelZenit Hoteles

Zhejiang NaradaZhongan Inns

Zleep HotelsZoetry Wellness & Spa Resorts

Sonesta Posadas del IncaRoyal Sonesta HotelsSorat HotelsSorea HotelSotetsu Fresa InnSpar HotelSpires Serviced Apartments AfGood Night InnsSt. Giles HotelsStamford Hotels & ResortsStar Inn HotelsStarhotelsStarlightStart HotelAloft HotelsElementFour PointsLe MeridienLuxury CollectionSheratonSt RegisW HotelsWestinHellstenStayat Hotel ApartmentsStaycity Serviced ApartmentLeisure InnPark RegisIntercityhotelSteigenberger HotelsSun InternationalSun Maris HotelsSun Suites HotelsSunrouteSunscape Resorts & SpasSunstar HotelSuper HotelSuperclubsSwallow HotelsSwiss InnSwiss-Belhotel InternationalSwiss-GardenHouse Of Fisher Serviced Apts.Harris HotelsPop! HotelThe BDoyle CollectionThe Heritage Hotels GroupGinger HotelsTaj GroupThe GatewayVivanta By TajThe Lalit GroupThe Leela Palace & ResortsThe MarmaraThe Park HotelsThe Peninsula HotelPride BiznotelPride ResortsThe Pride HotelThe Three CornersThe TritonThree Cities Hotel GroupTime Hotels LlcTimhotel HotelsTivoli Hotels & ResortsAdinaMedinaRendezvous HotelsTravelodge, AusVibe HotelsExcel Hotel TokyuTokyu HotelTokyu InnTokyu ResortTop City & CountrylineTop International HotelToyoko InnTransamerica Hospitality Group Travel Inn HotelTravelodge, UkTreff HotelsTrh HotelesTrump Hotel CollectionGarden Court

Southern Sun - Sun HotelsStayeasy By Southern SunSun 1Tsokkos HotelGrecotel SaIberotel HotelsRobinson Club GmbhTune HotelsUna Hotels & ResortsUnaway HotelsUniqueVagabond InnValentin HotelsValue PlaceVan Der Valk HotelsAmericas Best Value InnCanadas Best Value InnChinas Best Value InnLexington3 Palms Hotels & ResortsCountry Hearth InnJameson InnVertice HoteleVia InnViceroyVictoria Hotels & ResortsVictor’s Residenz HotelVienna HotelVila GaleVilla FontaineVillages HotelVip HotelsVistaVista HotelsVoyages Hotels & ResortsWaldorf Apartment GroupWanda RealmWanda ReignWanda VistaWarwick HotelsR&B HotelWashington HotelsWayfarer InnsWei Bo Inns & HotelsWelcome HotelsWellton HotelsWest London ApartmentsWestmarkBilderbergHub By Premier InnPremier InnPremier Inn Me&AWorldhotelShell Vacations ClubPlanet HollywoodWyndham Vacation ResortBaymont Inn & SuitesDays HotelsDays InnDays Serviced ApartmentsHawthorn Suites By WyndhamHoward JohnsonHoward Johnson ExpressKnights InnMicrotel Inn & Suites By WyndhamRamadaRamada PlazaSuper 8ThriftlodgeTravelodgeTryp By WyndhamWingate By WyndhamWyndham Garden HotelXanterra Parks & ResortsYadis HotelsYotelZenit HotelesZhejiang NaradaZhongan InnZleep HotelsZoetry Wellness & Spa Resorts



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The 2015 Big Brands Report.

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Transcript of The 2015 Big Brands Report.