THE 2014 CARPET CLEANING BENCHMARKING · 26 Cleanfax® OCTOBER 2014 CLEANFAX.COM 01 BUSINESS...

26 Cleanfax® OCTOBER 2014 CLEANFAX.COM

BUSINESS PROFILE & SERVICES01

FRANCHISE

9% 91%

Sponsored by:

Years in the carpet cleaning industryLess than 1 year 1.6%1-2 years 3.8%3-5 years 7.0%6-10 years 12.3%11-20 years 27.2%21-30 years 25.6%More than 30 years 22.5%Not sure/Refuse 0.0%

Role in businessOwner/Corporate Management .....(Includes Owner Operator)

85.1%

General Management/Supervisor ...Technician .........................................Sales ..................................................Other .................................................

11.1%0.3%1.3%2.2%

Business building challenges abound in the carpet cleaning industry, and

this year’s 2014 Carpet Cleaning Benchmarking Survey Report, sponsored by

Chemspec, brings this front and center.

Some challenges reported by respondents include:

“The industry is polluted with bait-and-switch clowns.”

“The here today, gone tomorrow type of cleaner who calls himself a profes-

sional.”

“I’m tired of my customers complaining about my prices. Maybe they should

do it themselves one time!”

“Getting work is tough. We have one large company here that spends thou-

sands of dollars in advertising. We can’t compete!”

This year’s survey will help you overcome the toughest business building

challenges you face. Read on… and analyze the data in this year’s survey. See

how it can help your own company to succeed.

New customer leadsOne of the challenges facing carpet cleaning business owners is in generat-

ing new customer leads. The most popular and most profitable method is in the

category of “Referrals.”

Generating referrals virtually guarantees a quality customer, as the hard

work is already done. If you receive a call for cleaning services from a referral,

that new customer has done his or her homework. They know who you are, your

reputation and, often, your pricing structure.

“Referrals are the best,” one respondent said. “I hate all other forms of

advertising. I love it when customers call me to book an appointment, rather

than to question our abilities.”

And that’s why 93 percent of respondents listed “Referrals” as their best new

customer lead generation marketing method.

ProfitabilityInterestingly, the category of “owner’s compensation” experienced an adjust-

ment from 2013 to 2014. In 2013, the $50,000-$99,999 category in personal

earnings was at 22.3 percent. In 2014, that number jumped up to 28.4 percent.

It may be that more owners are working not just “in” the business, but “on”

the business. The percentage of those actively involved in the physical labor of

cleaning went from 72.6 percent (2013) to 78.2 percent (2014).

The survey says…Want more info, and data? Then read on, and analyze and compare your

business to those of your peers. CF

To view the entire survey report go to Cleanfax.com/2014-carpet-survey

About this report

The 2014 Carpet Cleaning Benchmarking Survey Report is believed to be representative of carpet cleaning professionals responding to the survey, but it is not a scientific survey. Results are not necessarily based on audited financial statements.

Three grand prize Chemspec cleaning solution package winners, selected from the pool of readers who completed the Cleanfax 2014 Carpet Cleaning Benchmarking Survey, have been chosen.

They are: • Joseph Torrez of ECOPRO Carpet Care in Beaumont, CA;• Chris Collins of A-Team Carpet Cleaning in Lawton, OK; and • David Saiger of Saiger Steam Clean & Restoration in Bemidji, MN.

Congratulations to all three for participating and being chosen as winners of the grand prize package.

In addition to the three grand prize winners, each person who completed the survey receives 500 Legend Rewards points.

And the winners are...

2014CARPET CLEANING

THE

SURVEY REPORTBENCHMARKING

CLEANFAX.COM OCTOBER 2014 Cleanfax® 27

2014 CARPET CLEANING BENCHMARKINGSURVEY REPORT

Certified by industry association or institute

67.5%

Hot water extraction - Truckmount

Hot water extraction - Portable

Encapsulation

Bonnet

Dry Foam

Oscillating Pad

Powder/dry compound

Shampoo

Carpet Cleaning Methods

69.7%

18.0%

5.3%

2.0%

1.3%

0.7%

0.7%

2.3%

21.5%

48.7%

46.5%

33.1%

9.1%

10.9%

9.1%

16.0%

Primary Additional

Average hours worked / week

Hours %

0-8 5.2%

9-16 5.2%

17-24 5.5%

25-32 9.4%

33-40 17.9%

41-48 21.4%

49-56 20.8%

57-64 11.7%

65-72 0.6%

73-80 0.3%

80+ 1.9%

100% Residential - 0% Commercial ....................... 2.1%

90% Residential - 10% Commercial .................. 26.0%

80% Residential - 20% Commercial ..................... 20.2%









Residential vs. Commercial Business78.2%are actively involved in thephysical labor of cleaning.

Services included in base pricePre-Vacuuming 69.1%Pre-Conditioning/ Pre Spray 91.8%Spot Removal 76.6%Fabric Protection 7.9%Speed Drying 25.7%Furniture Moving 59.9%Finishing/grooming 53.0%Deodorization 34.9%Other 3.6%

Current business structure

37.3

%

0

10

5

15

25

20

30

20.9

%

22.5

%

9.8%

2.8% 3.

8%

2.8%

PropietorshipLLCS Corporation

C CorporationPartnershipNot Sure/Refuse

Other

40

35

10 20 30 40 50 60 70 80 90

ReferralsSocial Media (Facebook,

Twitter, Yelp, Angie’s list, etc.)Print Media (Yellow Pages,

newspaper, newsletters, direct)Radio ads

TV ads

Electronic Media (website,email,e-Newsletters, ad words)

Cold calling/telemarketing

Direct/Door to door sales efforts

Networking

Carpet Retailers

Other

Generating new customer leads 93%

54%

51%

9%

4%

50%

13%

13%

44%

32%

7%

58%belongto one or more

INDUSTRYASSOCIATIONS

Typical busiest season

21% 46% 17% 10%



02 PRICES

Residential carpet cleaningNORTHEAST* SOUTH* MIDWEST* WEST* TOTALS

Less than $.10 4% 2% 3% 2%$.11 1% 3% 1%$.12 1% 1%$.13 3% 2% 1%$.14 3% 1%$.15 2% 4% 5% 6% 5%$.16 2% 1% 5% 2%$.17 1% 1%$.18 3% 1% 1%$.19 1% 2% 1% 1%$.20 10% 10% 9% 6% 8%$.21 3% 1%$.22 1% 5% 1%$.23 1% 2% 1%$.24 1% 2% 1%$.25 12% 20% 14% 15% 15%$.26 2% 1% 2% 1%$.27 3% 1%$.28 4% 1% 3% 2%$.29 4% 1%$.30 10% 6% 9% 10% 9%$.31 1%$.32 2% 1% 2% 5% 3%$.33 3% 5% 3% 3%$.34 6% 2% 1% 2%$.35 12% 10% 13% 8% 10%$.36 1%$.37 1% 2% 1% 1%$.38 4% 3% 6% 4% 4%$.39$.40 12% 1% 6% 4% 5%$.41$.42 1% 1% 1%$.43 2%$.44$.45 4% 1% 2% 13% 6%$.46 2% 1% 1%$.47$.48 1%$.49$.50 2% 3% 1% 2%More than $.50 10% 6% 3% 5% 5%

Commercial carpet cleaningNORTHEAST* SOUTH* MIDWEST* WEST* TOTALS

Less than $.05 2% 1% 1%$.06 2% 2% 1%$.07$.08 2% 2% 1%$.09 2% 1%$.10 2% 6% 5% 5% 4%$.11 2%$.12 4% 7% 2% 5% 4%$.13 3% 3% 3% 2%$.14 2% 1%$.15 10% 10% 14% 13% 12%$.16 2% 3% 1%$.17 3% 1%$.18 4% 15% 13% 4% 9%$.19 2% 2% 2% 1%$.20 14% 7% 16% 17% 14%$.21 3% 1%$.22 2% 4% 2% 8% 4%$.23$.24 2% 2% 3% 1% 2%$.25 18% 13% 13% 18% 15%$.26 2% 1% 1%$.27 2% 1% 1%$.28 8% 2% 2% 3% 2.9%$.29 2% 1% 1%$.30 12% 9% 6% 10% 9%$.31 2%$.32 2% 2% 3% 1%$.33 3% 1%$.34 1% 1%More than $.35 14% 7% 8% 4% 8%

Pricing for Cleaning ServicesLiving room, dining room& hall (approx. 500 sq. ft.)

Flight of stairs(approx. 12 stairs) Standard sofa/couch

Less than $50 1.1% $1-$9 2.5% Less than $25 1.1%$51-$75 6.5% $10-$19 3.6% $25-$49 4.0%$76-$100 16.3% $20-$29 20.3% $50-$74 20.3%$101-$125 18.5% $30-$34 15.6% $75-$99 29.0%$126-$150 15.9% $35-$39 21.0% $100-$124 18.8%$151-$175 13.8% $40-$44 10.9% $125-$149 12.3%$176-$199 10.1% $45-$49 12.0% $150-$174 6.2%More than $200 14.5% More than $50 12.0% $175-$199 2.9%

More than $200 2.2%

Price per square foot?

Area Rugs Price per Square Foot? Less than $.25 ................................. 5.8%$.25-$.50 ....................................... 13.0%$.50-$.74 ......................................... 9.8%$.75-$.99 ......................................... 8.3%$1.00-$1.24 ................................... 10.5%$1.24-$1.49 ..................................... 4.7%$1.50-$1.99 ..................................... 8.0%$2.00-$2.49 ..................................... 7.2%$2.50-$2.99 ..................................... 8.0%$3.00-$3.49 ..................................... 8.0%$3.50-$3.99 ..................................... 1.8%$4.00-$4.49 ..................................... 1.8%$4.50-$5.00 ..................................... 1.4%More than $5.00 .............................. 1.4%Not sure/Refuse ............................ 10.1%

Cleaning area rugsOn location .............In plant .....................Both of the above ...Don’t clean rugs ........

31.8%15.7%44.5%8.0%


03 BUSINESS FINANCES

73%Acceptcreditcardpayments

Technician Compensation/HourTotal* Starting Wage NORTHEAST* SOUTH* MIDWEST* WEST* TOTALS

Minimum Wage 2% 2% 2% 2%

$7.26 - $7.99

$8.00 - $8.99 6% 6% 5% 3% 4%

$9.00 - $9.99 6% 14% 8% 13% 10%

$10.00 - $10.99 20% 39% 37% 22% 28%

$11.00 - $11.99 10% 3% 10% 6% 7%

$12.00 - $12.99 12% 8% 10% 9% 9%

$13.00 - $13.99 2% 2% 5% 2%

$14.00 - $14.99 2% 2% 2% 1%

$15.00 - $15.99 4% 2% 13% 7%

$16.00 - $16.99 1%

$17.00 - $17.99 2% 1%

More than $18.00 4% 2% 5% 4% 5%

I don’t have employees 22% 23% 19% 21% 22%

Total* Average Wage

Minimum Wage 2% 2% 1%

$7.26 - $9.99 2% 5% 8% 3% 4%

$10.00 - $11.99 10% 15% 18% 10% 12%

$12.00 - $14.99 20% 29% 35% 24% 26%

$15.00 - $17.99 18% 23% 10% 26% 19%

$18.00 - $19.99 2% 2% 6% 3%

$20.00 - $24.99 10% 2% 5% 4% 7%

More than $25.00/Hr. 4% 2% 1% 2%

I don't have employees 22% 23% 19% 19% 21%

*Northeast (ME/NH/VT/CT/MA/RI/NY/PA/NJ/DE/MD), South (TX/OK/NC/SC/GA/FL/TN/AL/MS/AR/LA/KY/WV/VA/DC), Midwest (OH/IN/IL/MI/WI/MN/ND/SD/IA/NE/KS/MO), West (NM/AZ/CO/UT/WY/MT/ID/WA/OR/NV/CA/AK/HI)

Less than $25,000 ..............$25,000 to $49,999 ............$50,000 to $99,999 ............$100,000 to $149,999 ..........$150,000 to $199,999 ..........$200,000 to $249,999 ..........More than $250,000 .............Not sure/not applicable .......

Owner’s compensation16.0%25.7%28.4%7.1%3.0%0.4%2.2%

17.2%

Significantly decreased

Somewhat decreased

Stable

Somewhat increased

Significantly increased

Annual Revenue Comparison2013 vs.

2012Projected

2014

28.7%

38.4%

23.5%

1.9%

6.0%

20.1%

39.9%

21.3%

13.4%

5.2%


To view the entire survey report go to Cleanfax.com/2014-carpet-survey

50% said they spent less than

$30,000 to get started

Biggest factor affecting revenues

Change in marketing strategy ..Diversified services offered .......Added vehicles/employees .......More compensation ..................Economic factors ....................Other ........................................

21.6%

8.2%

5.6%

7.8%

38.1%

18.7%

45.6%a mix of wage plus

commission

do not offer

Less than $50,000 ....... 13.4%$50,000-$74,999 ......... 11.2%$75,000 – $99,999 ....... 10.4%$100,000 – $124,999 .. 13.1%$125,000 – $149,999 ..... 6.3%$150,000 – $199,999 ..... 4.1%$200,000 – $249,999 ..... 6.7%$250,000 – $299,999 ..... 4.1%$300,000 – $399,999 ..... 3.7%$400,000-$499,999 ........ 1.9%$500,000-$749,999 ........ 4.1%$750,000-$999,999 ........ 2.6%$1,000,000-$2,999,999 .. 7.5%$3,000,000-$4,999,999 .. 1.1%Over $5,000,000 ............ 1.5%Refuse/NA ..................... 8.2%

Gross revenue



1 of 44

2014 Carpet Cleaning Benchmarking Survey

1. Which of the following best describes your PRIMARY business?

Response

Percent

Response

Count

Carpet / Floor Cleaning

Contractor59.1% 182

Full Service Cleaning & Restoration

Contractor14.0% 43

Restoration / Remediation

Contractor5.2% 16

BSC / Janitorial / Commercial

Cleaning Contractor12.3% 38

Other, please specify

9.4% 29

answered question 308

skipped question 0

2. What is your role in the business?

Response

Percent

Response

Count

Owner/Corporate Management

(Includes Owner Operator)85.1% 262

General Management/Supervisor 11.0% 34

Technician 0.3% 1

Sales 1.3% 4

Other, please specify

2.3% 7


skipped question 03 of 44

4. How many years have you worked in the carpet cleaning industry?

Response

Percent

Response

Count

Less than 1 year 1.6% 5

1-2 years 3.9% 12

3-5 years 7.1% 22

6-10 years 12.7% 39

11-20 years 26.9% 83

21-30 years 25.3% 78

More than 30 years 22.4% 69

Not sure/Refuse 0.0% 0


skipped question 0

5. In which geographical region is your business based?

Response

Percent

Response

Count

Northeast (ME/NH/VT/CT/MA/RI/NY/PA/NJ/DE/MD) 19.5% 60

South

(TX/OK/NC/SC/GA/FL/TN/AL/MS/AR/LA/KY/WV/VA/DC)25.0% 77

Midwest (OH/IN/IL/MI/WI/MN/ND/SD/IA/NE/KS/MO) 22.1% 68

West (NM/AZ/CO/UT/WY/MT/ID/WA/OR/NV/CA/AK/HI) 26.6% 82

Not applicable 6.8% 21


skipped question 0



5 of 44

8. What is the company’s busiest season?

Response

Percent

Response

Count

Spring 20.1% 62

Summer 45.8% 141

Fall 17.2% 53

Winter 9.7% 30



skipped question 0

9. What were the approximate start-up costs for your carpet cleaning business (or for this portion of your broader business)?

Response

Percent

Response

Count

Less than $4,999 11.6% 35

$5,000 to $9,999 15.0% 45

$10,000 to $19,999 15.9% 48

$20,000 to $29,999 10.0% 30

$30,000 to $39,999 9.3% 28

$40,000 to $49,999 4.3% 13

$50,000 to $99,999 15.3% 46

$100,000 or more 9.6% 29

Not sure/ Refuse 9.0% 27


skipped question 7

4 of 44

6. In which size municipality does the business operate?

Response

Percent

Response

Count

Large metropolitan area (1 million or

more population) or its suburbs28.6% 88

Mid-sized urban area (100,000 to

999,999) or its suburbs32.1% 99

Small urban area (25,000 to 99,999)

or its suburbs24.4% 75

Rural area or small town (total area

population less than 25,000)13.0% 40



skipped question 0

7. Is this business a franchise?

Response

Percent

Response

Count

Yes 9.1% 28

No 90.9% 280


skipped question 0



6 of 44

10. Do you belong to one or more industry associations?

Response

Percent

Response

Count

Yes 57.1% 172

No 42.9% 129


skipped question 7

11. Is the company certified by an industry association and/or certifying body?

Response

Percent

Response

Count

Yes 55.5% 167

No 44.5% 134


skipped question 7

12. Are you or any employees certified by an industry association and/or certifying body?

Response

Percent

Response

Count

Yes 66.8% 201

No 33.2% 100


skipped question 7

7 of 44

13. Did you and/or any employees participate in training and/or certification courses in the past year?

Response

Percent

Response

Count

Yes 54.8% 165

No 45.2% 136


skipped question 7



8 of 44

14. Which of the following carpet cleaning related courses did you or your employees participate in over the last year? (Choose all that apply)

Response

Percent

Response

Count

Carpet Cleaning Technician

(CCT)46.0% 121

Carpet Repair and Reinstallation

Technician (RRT)9.1% 24

Color Repair Technician (CRT) 7.2% 19

Commercial Carpet Maintenance

Technician (CCMT)8.7% 23

Floor Care (Hard Surfaces)

Technician (FCT)7.6% 20

Rug Cleaning Technician (RCT) 12.9% 34

Upholstery and Fabric Cleaning

Technician (UFT)22.8% 60

Leather Cleaning Technician (LCT) 5.7% 15

Odor Control Technician (OCT) 15.6% 41

Resilient Floor Maintenance

Technician (RFMT) 0.0% 0

Stone, Masonry and Ceramic Tile

Cleaning Technician (SMT)8.4% 22

Wood Floor Maintenance Technician

(WFMT)4.2% 11

N/A 43.0% 113

Other (please specify)

33


skipped question 45



13 of 44

20. For each service listed below, please tell us whether you currently offer it, plan to offer it next year, sub it out or have no plans to offer the service.

Currently

offer

Want to

offer next

year

Sub

contract out

No plans to

offer

Rating

Average

Rating

Count

Carpet Cleaning 98.3% (286) 0.7% (2) 0.0% (0) 1.0% (3) 1.04 291

Upholstery cleaning 96.5% (279) 1.0% (3) 0.3% (1) 2.1% (6) 1.08 289

Area rug cleaning 90.4% (253) 1.8% (5) 2.5% (7) 5.4% (15) 1.23 280

Hard Surface (Tile & grout) 78.9% (221) 6.4% (18) 2.9% (8) 11.8% (33) 1.48 280

Hard wood restoration/repair 25.0% (60) 7.5% (18) 12.9% (31) 54.6% (131) 2.97 240

Residential / Maid cleaning 14.8% (34) 1.7% (4) 8.7% (20) 74.8% (172) 3.43 230

Janitorial / Facility cleaning 32.4% (79) 4.1% (10) 6.6% (16) 57.0% (139) 2.88 244

Window cleaning 31.9% (76) 1.7% (4) 10.1% (24) 56.3% (134) 2.91 238

HVAC/Duct cleaning 20.6% (48) 6.9% (16) 13.3% (31) 59.2% (138) 3.11 233

Fire/smoke damage restoration 25.4% (60) 5.9% (14) 11.0% (26) 57.6% (136) 3.01 236

Water damage restoration 51.2% (128) 8.4% (21) 10.0% (25) 30.4% (76) 2.20 250

Auto detailing 24.1% (55) 2.6% (6) 6.6% (15) 66.7% (152) 3.16 228


skipped question 16



15 of 44

22. What percentage of your work was from referrals?

Response

Percent

Response

Count

0% - 9% 6.0% 17

10% - 19% 5.3% 15

20% - 29% 10.9% 31

30% - 39% 11.6% 33

40% - 49% 8.4% 24

50% - 59% 10.9% 31

60% - 69% 7.7% 22

70% - 79% 7.4% 21

80% - 89% 16.1% 46

90% - 100% 12.3% 35



skipped question 23



16 of 44

23. What percentage of new customers come from electronic marketing?

Response

Percent

Response

Count

0% - 9% 35.4% 101

10% - 19% 18.6% 53

20% - 29% 13.3% 38

30% - 39% 4.9% 14

40% - 49% 3.2% 9

50% - 59% 3.9% 11

60% - 69% 2.1% 6

70% - 79% 4.2% 12

80% - 89% 4.9% 14

90% - 100% 1.8% 5



skipped question 23


CLEANFAX.COM OCTOBER 2014 Cleanfax® 3721 of 44

27. Price per standard flight of stairs (approximately 12 steps)?

Response

Percent

Response

Count

$1-$9 2.6% 7

$10-$19 3.7% 10

$20-$29 20.4% 55

$30-$34 16.0% 43

$35-$39 21.2% 57

$40-$44 10.8% 29

$45-$49 11.2% 30

More than $50 11.9% 32



skipped question 39

23 of 44

29. Price for an arm chair (recliner)?

Response

Percent

Response

Count

Less than $25 1.9% 5

$25-$49 45.0% 121

$50-$74 34.6% 93

$75-$99 12.6% 34

$100-$124 1.9% 5

$125-$149 0.7% 2

$150-$174 0.0% 0

$175-$199 0.0% 0

More than $200 0.0% 0



skipped question 39



24 of 44

30. General deodorizing, per average sized room?

Response

Percent

Response

Count

Included in base price 30.9% 83

Less than $10 11.9% 32

$11-$15 19.0% 51

$16-$20 17.1% 46

$21-$30 11.2% 30

$31-$35 3.7% 10

$36-$40 2.6% 7

$41-$45 0.7% 2

$46-$50 1.9% 5

More than $50 1.1% 3


skipped question 39

31. If you clean area rugs, where do you clean them?

Response

Percent

Response

Count

On location 32.2% 86

In-plant 16.1% 43

Both on-location and in-plant 43.4% 116

We don't clean rugs 8.2% 22


skipped question 41



26 of 44

33. Extensive odor removal/Pet odor removal, per average size room?

Response

Percent

Response

Count

Included in normal cleaning, no

extra charge6.3% 17


$10-$19 8.9% 24

$20-$29 14.5% 39

$30-$39 13.4% 36

$40-$49 5.9% 16

$50-$59 8.9% 24

$60-$69 2.6% 7

$70-$79 4.8% 13

$80-$89 2.6% 7

$99-$100 5.6% 15

More than $100 11.9% 32




skipped question 39



29 of 44

$.28 2.6% 7

$.29 0.8% 2

$.30 9.0% 24

$.31 0.4% 1

$.32 1.5% 4

$.33 0.8% 2

$.34 0.8% 2

More than $.35 7.1% 19


skipped question 42

36. Do you charge extra for specialty stain removal?

Response

Percent

Response

Count

Yes 60.2% 160

No 36.5% 97

N/A 3.4% 9


skipped question 42

27 of 44

34. Fabric protection, per average sized room?

Response

Percent

Response

Count


$10-$19 23.8% 64

$20-$29 35.3% 95

$30-$39 12.3% 33

$40-$49 8.6% 23

More than $50 4.8% 13




skipped question 39



30 of 44

37. If you charge extra for specialty stain removal, what is your charge (per stain)?

Response

Percent

Response

Count

No extra charge for this service 30.5% 81

Less than $10 13.2% 35

$10-$19 21.4% 57

$20-$29 13.2% 35

$30-$39 4.1% 11

More than $40 5.6% 15



skipped question 42



31 of 44

38. Fabric protection, per square foot?

Response

Percent

Response

Count

$.01-$.04 1.5% 4

$.05-$.09 12.8% 34

$.10-$.19 43.2% 115

$.20-$.29 16.9% 45

$.30-$.39 4.9% 13

$.40-$.49 1.1% 3

$.50-$.59 1.1% 3

$.60-$.69 0.8% 2

$.70-$.79 0.4% 1

$.80-$.89 0.0% 0

$.90-$.99 0.0% 0

More than $1.00 1.5% 4


Not sure/refuse 11.7% 31


skipped question 42



35 of 44

44. What is your approximate profit margin (percentage) from carpet, floor care and upholstery services?Please provide numbers only ie: 35

Response

Count

238


skipped question 70

45. Other than the owner, how many employees work for the business?

Response

Percent

Response

Count

0 30.7% 80

1 17.6% 46

2 14.2% 37

3 8.0% 21

4 5.7% 15

5 2.3% 6

6-9 5.7% 15

10-14 5.0% 13

15-20 1.5% 4

More than 20+ 9.2% 24


skipped question 47

38 of 44

49. What average commission do you pay a carpet cleaning technician?

Response

Percent

Response

Count

1%-3% 3.1% 8

4%-7% 5.4% 14

8%-10% 10.7% 28

11%-13% 1.5% 4

14%-16% 2.3% 6

17%-20% 8.0% 21

More than 20% 7.7% 20

Do not offer commission 51.0% 133

Not sure/refuse 10.3% 27


skipped question 47



40 of 44

51. How many business-use vehicles do you currently use in the company?

Response

Percent

Response

Count

0 0.4% 1

1-2 67.4% 174

3-5 22.1% 57

6-9 4.3% 11

10-14 2.3% 6

15-19 1.6% 4

20-29 0.4% 1

30-39 0.0% 0

40-49 0.4% 1

More than 50 1.2% 3


skipped question 50



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52. How many truckmounts does your business currently operate?

Response

Percent

Response

Count

0 24.4% 63

1 48.8% 126

2 14.3% 37

3 4.3% 11

4 3.5% 9

5 1.2% 3

6 0.4% 1

7 0.0% 0

8 0.0% 0

9 0.8% 2

10 0.4% 1

11-15 0.0% 0

16-20 0.0% 0

More than 20 1.6% 4



skipped question 50



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53. How many portable extractors does your business currently operate?

Response

Percent

Response

Count

0 25.3% 65

1 38.5% 99

2 16.7% 43

3 8.6% 22

4 4.3% 11

5 1.6% 4

6 1.2% 3

7 0.4% 1

8 0.8% 2

9 0.4% 1

10 0.0% 0

11-15 0.0% 0

16-20 0.0% 0

More than 20 1.6% 4



skipped question 51



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54. Does your company utilize air movers to speed-dry carpet after cleaning?

Response

Percent

Response

Count

Yes 74.4% 192

No 24.0% 62

N/A 1.6% 4


skipped question 50

55. What technology and/or industry advancement has been the most helpful to your business in the past few years?

Response

Count

180


skipped question 128

56. What is your business's biggest challenge in today's competitive marketplace?

Response

Count

192


skipped question 116

THE 2014 CARPET CLEANING BENCHMARKING · 26 Cleanfax® OCTOBER 2014 CLEANFAX.COM 01 BUSINESS...

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