The 2013 Scandinavian Destination Sustainability Index

ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCAN

Guy BigwoodMCI Group Sustainability Director

March 2013

2013 Scandinavian Destination Sustainability

Index

ICCA Scandinavian Chapter: Twitter: #ICCASCAN

Sponsored by

Aarhus. 2nd Scandinavian Destination Sustainability Index


Less Conversation More Action

3

Share Learn Inspire Collaborate

Workshop Objectives

Trusted advisors toGOVERNMENTS

ASSOCIATIONS

DESTINATIONS (CVBs)

CONVENTION CENTERS

CERTIFICATIONSTANDARDS

MCI SustainabilityServices

Group Sustainability

Director

ICCA Scandinavian Chapter: Twitter: #ICCASCANOUR JOURNEY SO FAR

Setting a Vision of

CollaborativeSuccess

Step 1: Gothenburg, 2010

Step 1: Gothenburg, 2010


CO-CREATING THE VISION

CO-CREATED VISION: Develop a Scandinavia sustainable meetings region

First initiative of this type in the world

Phase 2: Reykjavik , 2011


1. Created input for development of a sustainability charter

2. Brainstormed and prioritized actions that could be undertaken by destinations

3. Generated input for the creation of a common measurement framework

Step 2: Workshop Results


� Launched the Scandinavia Sustainable Meetings Accord: 30 organisationssigned

� Launched a common set of performance indicators

� 16 destinations participated

Step 3:Tampere, Finland 2012


Accord – common commitment, shared responsibility

We the undersigned commit to:

• Engaging our clients, partners andother interested parties in dialogueabout sustainability

• Educating , sharing knowledgeand recognizing best practice.

• Encouraging and supportingprivate-public collaboration withother destinations




• Providing resources to plannersto identify responsible, sustainableand certified suppliers

• Advocating efficient, equitableand more sustainable use ofresources.

• Facilitating the increased use ofenvironmentally friendly transport




• Calculating the CO 2 footprint ofthe Scandinavian meetingsindustry and aiming to reduce thisby 20% by 2020.

• Upholding the higheststandards of honesty andfairness and thus maintaining asociety with integrity and strongethical standards.

• Giving back to the community


Hardware: Infrastructure of city

- Recycling

- Carbon Emissions

- Public Transport

Software: Meetings industry commitment

- % certified venues/hotels

- CVB sustainability communications

- CVB support to help clients be sustainable

Scandinavian Destination Sustainability Index

2013 Index Questions

City

1 Does the city have a climate change action plan? 2 What is the City's total GHG emissions per capita? 3 What is the City’s CO2 Reduction Target percentage for 2020 (from 1990 levels)?

4 On average, what percentage of the City’s total energy mix comes from renewable sources?

5On average, what percentage of the City’s total waste is diverted from landfill. Please include recycling, repurposing and incineration of residential and commercial waste.

6 How does the country score on the Corruption Perception Index?

7 Which of the following public transport links exist between the main airport and the city centre?

Hotel

8What percentage of the City’s total hotel room inventory has active 3rd party sustainability certification?

9What percentage of the City’s hotels are within 1km walking distance of the main congress and exhibition centre(s)?

10What percentage of the City’s hotels are easily accessible by public transport to/from the main congress and exhibition centre(s)?

Venue 11What percentage of the City’s congress and exhibition centres have active 3rd party sustainability certification?

CVB

12 Does the DMO (or CVB) have a sustainability policy publicly available on its website?

13 If the DMO or CVB does have a sustainability policy, which of the following components are included?

14What percentage of women working in the DMO (or CVB if not connected) are currently holding leadership positions?

15Which of the following sustainability information about the destination’s meeting venues, hotels and suppliers does the CVB/DMO provide clients?

16Does the CVB/DMO provide clients with ideas and resources for donation programs for food and/or conference materials?


Benchmarking Hardware Software TotalGothenburg 21 22 43

Uppsala 25 15 40

Copenhagen 22 16 38

Stockholm 21 17 38

Oslo 20 18 38

Malmö 18 19 37

Trondheim 21 16 37

Helsinki 15 20 35

Aalborg 21 12 33

Aarhus 19 14 33

Tampere 18 14 32

Karlstad 18 13 31

Stavanger 15 15 30

Reykjavik 19 8 27

Espoo 14 11 25

Turku 18 3 21

2012 Index Results


UNIQUE


Step 4: Aarhus – March 2013 Workshop


Checking perspectives


Index improvement: 2012 to 2013

Overall

increase

Hardware Software

7.38%

3.81%

11.68%• From 16 to 20 Cities

• Greater accuracywith hardware disclosure

• Great leadership, strategy and communication


Climate Leaders

100% Cities have climate plan6 tons/co 2 average per capita emissions 36% Average 2020 co 2 reduction target 41% Average renewable energy mix78% Average waste diversion rate for the city


MORE THAN GREEN:

FOCUS ON ETHICAL BUSINESS

http://cpi.transparency.org/cpi2012/results/

All 5 COUNTRIES WITHIN TOP 11 COUNTRIES OF THE WORL D FOR TRANSPARENCY & ANTI-CORRUPTION

Average score is 88


Destinations are being more strategic

0%

25% 25%

31%

26%

37%

47% 47%

Sustainability Reporting Goals and Objectives Commitment Vision

2012 2013


Commitment VisionGoals and Objectives

Reporting

2012

Gothenburg Gothenburg Gothenburg Gothenburg

Helsinki Helsinki Helsinki

Malmø Malmø Malmø

Tampere Tampere Tampere Tampere

Trondheim

2013

Aarhus Aarhus

Reykjavik Reykjavik Reykjavik Reykjavik

Stockholm Stockholm Stockholm Stockholm

Turku Turku Turku Turku

Uppsala Uppsala Uppsala Uppsala

2013 Strategy Improvement


47% of CVBs now have a publicly

available sustainability

Policy25% in 2012

Evolution of strategy


CVBs are doing more to help clients be more

sustainable


CVBs providing more tools, services and information

25%

38%

31%

63%

16%

47%53%

58%

74%

Mobile App Tools Downloadable Guides Supplier List Basic Web Info

2012 2013


59% of ScandinavianCongress and ExhibitionCenters are eco -certified

100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavan ger, Uppsala, Reykavik


90% of hotels are easily accessible by public transport to the main congress and exhibition centre(s). 68% of the City’s hotels are within 1km walking dis tance


37% of CVBs provide clients with ideas and resources for donation programs for food and/or conference materi als


Gothenburg and Uppsala

Overall Index Winner


2013 Scandinavian DestinationsSustainability Index

0

5

10

15

20

25

30

35

40

45

50

2521

25 2318

2320 19 20 21

24

1521 19

16 1518

1518

2226

21

18

2116

18 19 17 1512

1912

1314 14

1113 8

Hardware Software

Results for Bergen pending


• Awesome Foursome– Uppsala

– Gothenburg

– Stockholm

– Malmö

Swedish Dominance


Hardware: 2013 ScandinavianDestinations Sustainability Index

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5

10

15

20

25



Software: 2013 ScandinavianDestinations Sustainability Index

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5

10

15

20

25

30



ICCA Scandinavia Chapter

Index Achievement Award

TURKU


Index Improvement From 2012 to 2013

Turku: From 3 to 19 for Software ScoreTurku

80.95%

Reykjavik

44.44%

Stockholm

21.05%Uppsala

17.50%Aarhus

15.15%Espoo

12.00%Malmö

10.81%

BEWARE!IT’S EASY TO GET LAZY


Collaboration

Real success is driven by partnerships


Group feedback on the Index

• Include catering, airports, PCOs

• Track business impact

• Track impact on the communityAdd

• Better guidance and instructions on completing the Index.

Especially hardware

• Better definitions of venues. Include Universities

• Require listing of venues and hotels stating certification

• Focus on gender balance and not women in management

Improve

• Tell stories of success – Gothenburg.

• Combine the index with tools, knowledge, experts, etc

• Balance: Rigour vs. complexity compared to time

• Benchmark against other cities around the world

Other


Sharing Stories of Success

Based on text from the café to go reference guide. Authored by the World Café community.

March 2013

Danish Sustainable Events InitiativeCase study

Concept: Danish Sustainable Events InitiativeUse the 2012 Danish Presidency of the EU to inspire

greater collaboration, innovation and sustainable development of the meetings industry. Position

Denmark as the Global Thought Leader .

DSEI Deliverables

Educationalvideos

ISO20121Certification

DK Training roadshow

EuropeanSustainabilityConference

PR

SustainabilityReport

Community Portal

www.sustainableeventsdenmark.org

Videos• 4 videos completed

• Excellent sales and training tool

• Activated by GMIC

Project Objectives

Accelerate Sustainability

Thought Leadership

Generate Business

Roadshow� 2 roadshows 22 Nov 2012 –

Aarhus and Aalborg

� 40 people

� Very well received

� http://www.youtube.com/watch?v=jCmnHtVnbrY

� http://www.youtube.com/watch?v=gYUMaEcVz5c

European Sustainable Meetings conference� Held in Copenhagen

� 5 and 6th Sept 2012

� 89 attendees

� Excellent program of International and national speakers

� GMIC Board members attended

First Sustainable EU PresidencyWorld’s first ISO20121 Certification

Meeting point of ideas and experienceswww.sustainableeventsdenmark.dk


World Cafe Results

• Lead and Motivate. Take the lead to bring people together to share information

and showcasie the business value.

Starting a sustainable meetings initiative

• Bring the right people together and by educate them. Include suppliers but also the

universities and critically the customers. Share success stories with all stakeholders

and the event delegates.

Engaging stakeholders to accelerate change

• More focus on PR and storytelling. Create a toolkit

Marketing a sustainable destination or business

• Find a balance between you and us.

Implementing community actions and partnerships

• Concentrate on communicating the business benefits, motivatiing staff and

publicity.

Award winning hotel or congress center sustainability


World Cafe Results

• We need to minimize the use of different non-comparable certifications

Certification, measurement and reporting

• Start using and communicating the tools already available by creating a toolbox.

• Work towards a global guide which associations such as ICCA, IAPCO, IAAC and

others are responsible for.

Tools and Guides

• Start integrating sustainability early in the process: Eg when new hotels are being

built or when starting to plan a conference: iei Crowne Plaza Copenhagen Towers –

EU Presidency

• Present bids that only include sustainable partners. It can provide a competitive

advantage for the destination.

• We need to research and communicate more about the profitability of

sustainability. Research should be done by a third party.

Business case & finance, profitability


CONCLUSIONSCONCLUSIONSCONCLUSIONSCONCLUSIONS


2013 Scandinavian DestinationsSustainability Index

0

5

10

15

20

25

30

35

40

45

50

2521

25 2318

2320 19 20 21

24

1521 19

16 1518

1518

2226

21

18

2116

18 19 17 1512

1912

1314 14

1113 8

Hardware Software

ICCA Scandinavian Chapter: Twitter: #ICCASCANICCA Scandinavian Chapter: Twitter: #ICCASCANYOU CAN BE PROUD


A framework for success

Copenhagen Sustainable Meetings Protocol


10 Recommended actions

• Develop common vision

• Gain commitmentLeadership

• Identify key issues & set common objectives

• Write a sustainability policy and put on webStrategy

• Create destination sustainability taskforce

• Interview, dialogue and recognise stakeholders

Stakeholder

Engagement

• Organise training

• Help clients. Offer tools, services and products

Operational

Integration

• Measure, report, benchmark

• Push certification. Standards make life easierGovernance

“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

The question is:

will there be enough leadersin time?”

Dr. Karl Henrik Robèrt, Founder The Natural Step

You are ChangeMakersCatalysts, facilitators, enablers

As ChangeMakers your role is tohelp people take the right path

Go and make the change happen

BE BOLDBE BRAVEBE BRILLIANT

[email protected]

For more info please visit

Images: istockphoto +

The 2013 Scandinavian Destination Sustainability Index

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